Leah Li coordinates and teaches courses, researches and supervises HDR candidates across the Communication discipline, including Public Relations, Digital Communication, Journalism, and Media.
Leah has the expertise in Public Diplomacy, Strategic Communication, and Destination Branding. She was the previous Program Manager for the Bachelor of Communication (Public Relations) in 2017.
Prior to taking on her current position at RMIT University, Leah taught in the multidisciplinary areas of Digital Media, Public Relations, International Communication, Journalism, Media and Marketing at the universities in China and Australia, including Guangzhou University and Macquarie University. During this time, she was appointed to build and develop a new program called Internet and New Media for universities in China. Leah holds a PhD in Media and Communication awarded at Macquarie University in Sydney.
Her key research areas are in Digital Media, Destination Branding, Disaster Communication, and New Business Models and Platforms for TV Program Development. Leah's research specialities also straddle the transdisciplinary realm constituted by inquiries into marketing, journalism, and media representation. She has a record of over twenty-five published academic reports, and ten peer-reviewed research grants; and has led and completed projects on behalf of educational, commercial and public sectors.
Leah has worked as a consultant, researcher, strategic communication officer, and journalist for the organisations including CoreLogic RP Data, the Guangdong Television Corporation, the Australian Broadcasting Corporation, and Shantou Television Corporation. She is actively engaged with professional bodies, and has collaborated with the above organisations in industry-based projects and media product production.
Publications prior to 2012
- Li, L.X. 2004. The Marketing Strategic Desktop Guide, Shantou University Press.
Peer reviewed journal articles
- Li, L.X.2016, "Online Strategies for Promoting the Socialist Core Values in the City of Guangzhou", Academic Search for Truth and Reality.
- Li, L.X. 2010, "The Rio Tinto Espionage Case in The Australian", Shanghai Journalism Review, Vol.6, no.328. (CSSCI)
- Li, L.X & Chitty, N. 2009, "Reframing National Image: A Methodological Framework", Conflict & Communication Online, Vol.8, no.2. (ERA.)
- Li, X. 2007, "Guangdong Undergraduates Information Demand and Preferences of News Programs Run by Domestic and Cross-border Broadcasters", Television Studies, Vol.207, no.2. (CSSCI)
- Li, X. 2007, Surveying University Students' Views of TV Presenters in Guangdong, Journalists, no.3. (CSSCI)
- Li, X. 2006, "Clashing and Convergence: A Comparative Study of the Editorial Pages of US Major Daily Newspapers and their Chinese Counterparts", Journalism Quarterly, Vol.88, no.2. (A ranking journal by the CSSCI.)
- Li, X. 2004, "Making a Balanced Report", Chinese Journalist, no.9.
- Li, X. 2004, "Reporting Disasters in the West", Chinese Journalist, no.5.
- Li, L.X. 2011, "Framing China and the United States: A case study of the Australian Broadcasting Corporation's Current Affairs Television Program in the 21st Century", In Clarke J., Bromley M. (eds), International News in the Digital Age: East-West Perceptions of a New World Order, the Impact of Digital Technology, Routledge. (A ranking)
- Li, L.X. 2007, "Thoughts on the International Communication of SARS", In Yan C., Li D. (eds), Case Analysis of Crisis Event Reports, Beijing: Foreign Press.
- Li, L.X. 2004, "Local Publicity Approaches in the Twenty-first Century: A Case Study of Shantou TV Station", Chinese Broadcasting, Television and Films Thesis Collection, Chinese Broadcasting, Television and Films Press.
- Li, L.X. & Lin, L. 2004, "A Study on Linguistic Features of the Contemporary Chinese English-Language Newspaper", Papers in Honour of the Seventieth Birthday of Liu Shuxin, Beijing: Chinese Broadcasting and Television Press.
- Li, L.X. 2002, "Chinese Women's Social Status and Chinese Marriage Law", Outstanding Graduating Thesis Collection of Shantou University of 2002, Shantou: Shantou University Press.
Refereed conference proceedings
- Li, L.X. 2010, "A Comparative Framing Analysis of China Based on Current Affairs Programs Presented by the ABC and SBS", In Papanikos G. T. (ed.), The 8th Annual International Conference on Communication and Mass MediA. Athens Institute for Education and Research.
- Li, L.X. 2009, "Representing China by the Australian Public Broadcaster: Evolving or Stereotyped", In T. Flew (ed.) Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communications Association Annual Conference.
- Li, X. 2005, "Use of Media Economy to Support the Poor". Global Communication Research Association Third Annual Conference, Guangzhou: South China Normal University
- Li, L.X. 2014, "The Image of China in Australia: A Conversation with Bruce Dover", Global Media Journal – Australian edition, Vol.8, no.1. ((This journal is given a B ranking by the ERA.)
- Li, L.X. 2010, "In Conversation with Greg Wilesmith on the ABC's Foreign Correspondent and the Image of China in Australia", NEO: Journal for Higher Degree Research in the Social Sciences and Humanities.
As Chief or Principal Investigator
Online Mortgage Loan Analysis and Mobile Marketing Strategies; $7725; Funded by CoreLogic RP Data, Australia.
Disaster and Emergency Management in the Mobile Age; RMB100.000 (about $20,000); Humanities and Social Science
Research Grant, Funded by the Ministry of Education of The People's Republic of China; Grant Number: 15YJC 860013.
User Behaviours and Online and Offline TV Program Development at the Guangdong Broadcasting Corporation; RMB 50.000 (about $10,000); Funded by Guangdong Broadcasting Corporation.
Mobile Technology and Social Media in National Disaster Management; RMB 50.000 (about $10,000); Funded by Guangdong Academy of Humanities and Social Sciences; Grant Number: GD14XXW05.
Branding Guangzhou Overseas in the New Digital Media Landscape; RMB 30.000 (about $6,000); Funded by Guangzhou Academy of Humanities and Social Sciences; Grant Number: 14Q01.
Introducing Talents from oversea universities to China, RMB 60.000 (about $12.000); Funded by Guangzhou University.
Use of Social Media in Communicating Mining Disasters to the Public: RMB 30.000 (about $6,000); Scientific Research Foundation for Returned Scholars, Ministry of Education of People's Republic of China;Grant Number: 2013 .
Macquarie University Postgraduate Research Fund; $4,000, Funded by Macquarie University.
As Associate Investigator
Enhancement of Journalism's Degree Program in the New Media Age; RMB 600.000 (about $70,000).
Promoting and Practising the President Xi's Socialist Core Values via Online Platforms; RMB 100.000 (about $50,000).
Production of a TV Show Based on Linda Thomson's Harry the Hypno-potamus; RMB 90.000 (about $18,000).
Internet Use and Addiction among University Students in Guangzhou and Hong Kong; RMB 30.000 (about $6,000)
Public Opinion towards China in "We" Media
Conferences and presentations
Capitalising on China's Digital Revolution; The University of Sydney, Australia
Advancing Social Cohesion-Towards a National Compact Conference; The University of Western Sydney, Australia
ADMA's Festival of Marketing, Media, Analytics and Advertising; Association for Data-driven Advertising & Marketing, Sydney
The 2014 ANZCA Conference; Swinburne University of Technology, Australia
2014 Guangdong Internet Conference, 2014 Global Mobile Internet CEO Forum; Guangdong Internet Association
Traditional Enterprise Transformation and E-Commerce Summit Forum; Guangzhou
Media Convergence and Development of The First Summit Forum; Yangcheng Evening News Group, Guangdong Journalism Association, and Sun Yat-sen University
China New Media Communication Association Annual Conference; Communication University of China
The Third Chinese Cultural Trade Development Conference; Chinese Ministry of Commerce
The First National Conference for Internet and New Media; Huazhong University of Science and Technology
The Sino-UK Higher Education Symposium on Creative Media Industry; Sun Yat-sen University, and Cultural and Education Section British Council, China
The 8th Annual International Conference on Communication and Mass Media; Athens Institute for Education and Research, Athens, Greece
The 5th International Conference for Literary Journalism Studies; The International Association for Literary Journalism Studies, and Roehampto University, London, UK
The 16th International Conference of the International Association for Intercultural Communication Studies; The InternationalAssociation for Intercultural Communication Studies, South China University of Technology, Guangzhou
The 2009 AEJMC Annual Convention; The Association for Education in Journalism and Mass Communication, Boston, US
The ICA conference on Journalism in the 21st Century; Melbourne University
The 2009 ANZCA Conference; The Australian and New Zealand Communication Association, Queensland University of Technology
The conference on the Changing World of International News in the 21st Century; The Foreign Correspondents Club of Hong Kong, and Hong Kong Baptist University
The Fourth Macquarie-Tsinghua Graduate Workshop; Macquarie University, and Tsinghua University
International Communication Conference; The International Communication Association, Communication University of China
The Third Tsinghua & Macquarie Graduate Workshop; Macquarie University, and Tsinghua University
Supervisor PhD Projects
'Social Media Celebrities Roles in Improving Governmental Institutions Image in Saudi Arabia', Musaab Alharbi
'Inclusion of online media in daily news gathering by Oman TV news: challenges and repercussion', Moosa AL-Lawati
'Utilizing social media to engage employees in Corporate Social Responsibility', Thi Hong Phuong Pham
'Utilizing Digital Technology in Disaster Communication: A Comparative Analysis between select ASEAN Cities', Dennis John F. Sumaylo
Tiger Project Researcher, CoreLogic RP Data, Sydney
Consultant, Guangdong Broadcasting Corporation, Guangzhou
Production Cultural Consultant, Condon Entertainment Corporation, Sydney
Documentary, "The WOK Cooking Show"
Research and intern experience, Australian Broadcasting Corporation, Sydney, and Melbourne
International News Production
Journalist and Analyst, Shantou Broadcasting Corporation, China
Invited Media Interview
"Brand Guangzhou Overseas", Nanfang Metropolitan, China
"China's Digital Strategies", SBS (Special Broadcasting Service), Australia
Commercial and Government Reports
"Online Mortgage Loan Analysis and Mobile Marketing Strategies": For CoreLogic RP Data, Sydney
"Online and Offline TV Program Development in the Digital Media Age Research Report ": For Guangdong Radio & Broadcasting Corporation, Guangzhou
"Strategies for Promoting the Image of Guangzhou Overseas Through the New Media": For The Government of Guangzhou
"Public Opinion towards China in Australia": For the Beijing Government
Professional Membership between 2009 and 2012
- The Association for Education in Journalism and Mass Communication
- The Australian and New Zealand Communication Association
- The International Association for Intercultural Communication Studies
- The International Association for Literary Journalism
- Li, X. (2017). (In Press) From Beijing to Rio: Rebranding China via the modern Olympic games In: The Journal of International Communication, , 1 - 20
- Li, X. (2017). Soft power projection: from colonial victim mentality to 'Middle Kingdom' global power mentality: rebuilding China's image through sport: Western media responses In: The Olympic Games: Asia Rising: London 2012 and Olympic 2020, Communication University of China Press, Beijing, China
- Li, X.,Yi, L. (2016). City Images of Beijing, Shanghai, and Guangzhou projected by the media in the West In: International Communications, , 53 - 55
- Li, X. (2015). Exercising soft power: China's self-portrayed and perceived images in the early twenty-first century In: China and the world: Theatres of Soft Power, Communication University of China Press, Beijing, China
- Li, L.,Cai, X. (2015). Strategies for promoting the image of Guangzhou overseas through the new media In: Blue Book of Guangzhou, Social Sciences Academic Press, China
- Li, X. (2014). Social networking websites: The myth of internet addiction in university students In: Proceedings of the Australian and New Zealand Communication Association Conference (ANZCA 2014), Melbourne, Australia, 8 - 11 July 2014
- Li, X. (2014). Involvement of social media in disaster management during the Wenchuan and Ya'an earthquakes In: Asian Journal for Public Opinion Research, 1, 249 - 267
- Li, X. (2012). Images of China: A comparative framing analysis of Australian current affairs programming In: Intercultural Communication Studies, 21, 173 - 188
- Li, X. (2012). Framing China and the United States: A case study of the Australian broadcasting corporation's Current Affairs television program in the 21st century In: International News in the Digital Age: East-West Perceptions of A New World Order, Routledge, United Kingdom
4 PhD Current Supervisions