STAFF PROFILE
Professor Linda Brennan
Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.
Linda Brennan is the Inaugural Professor of Advertising at RMIT University.
In the lead up to becoming a full time academic Professor Brennan had an active consulting practice in marketing and strategic research, working with a variety of markets, projects and industries. She has expertise on both qualitative and quantitative research methods and she has taught research strategies, research methods and 'market' research for over 15 years. Her industry projects have included government, not for profit and educational marketers. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour, especially among older people and within linguistically and culturally diverse contexts. She has published widely in the area of social marketing, with a focus on communication and public health.
Google scholar profile: https://scholar.google.com.au/citations?user=5kuZpmMAAAAJ&hl=en
Academia.edu profile: https://rmit.academia.edu/LindaBrennan
ResearchGate profile: https://www.researchgate.net/profile/Linda_Brennan
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
PhD, CPM, QPMR, Dip TAS, Dip FLM, Dip MR, B Bus (Hons)
Memberships
- Australian Institute of Company Directors
- Women on Boards
- Australian Marketing and Social Research Society (QPMR)
- Australian Marketing Institute (Fellow)
- Australian and New Zealand Marketing Academy
- Kubacki, K.,Siemieniako, D.,Brennan, L. (2020). (In Press) Building positive resilience through vulnerability analysis In: Journal of Social Marketing, , 1 - 18
- Ryder, M.,Brennan, L.,Verghese, K.,Lockrey, S.,Langley, S. (2020). Consumer Perceptions of the Role of Packaging in Reducing Food Waste. Baseline Industry Report In: Fight Food Waste Cooperative Research Centre, Sustainability Victoria and Woolworths Adelaide, Australia
- Bilby, J.,Reid, M.,Brennan, L.,Chen, J. (2020). Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising In: Australasian Marketing Journal, , 1 - 17
- Jackson, M.,Parker, L.,Brennan, L.,Robinson, J. (2020). Balancing benefits: evidence-based guidelines for school-banking programmes In: International Journal of Bank Marketing, , 1 - 31
- Brennan, L.,Parker, L.,Chorazy, E. (2020). (In Press) Social marketing frameworks In: Social Marketing and Advertising in the Age of Social Media, Edward Elgar, United Kingdom
- Brennan, L.,Poole, L.,Morgan, P.,Parker, L.,Prasch, J. (2020). (In Press) The Four Es: ingredients for successful social advertising In: Social Marketing and Advertising in the Age of Social Media, Edward Elgar, United Kingdom
- Pochun, T.,Brennan, L.,Parker, L. (2020). (In Press) The use of emotions in social marketing and social advertising In: Social Marketing and Advertising in the Age of Social Media, Edward Elgar , United Kingdom
- Brennan, L.,Pochun, T.,Parker, L. (2020). (In Press) Social marketing with fear, guilt and shame In: Social Marketing and Advertising in the Age of Social Media, Edward Elgar , United Kingdom
- Brennan, L.,Parker, L.,Nguyen, D.,Pochun, T. (2020). (In Press) Positive emotions in social marketing and social advertising using humour In: Social Marketing and Advertising in the Age of Social Media, Edward Elgar , United Kingdom
- Dingeldei, J.,Brennan, L.,Parker, L.,Nguyen, D.,Chorazy, E. (2020). (In Press) Telling stories: the science of social media content In: Social Marketing and Advertising in the Age of Social Media, Edward Elgar , United Kingdom
10 PhD Completions and 5 Masters by Research Completions6 PhD Current Supervisions and 1 Masters by Research Current Supervisions
- Research to Evaluate Advocacy Messaging about the Climate Change Election. Funded by: Australian Conservation Foundation - Competitive from (2019 to 2019)
- Review of Marketing for School Banking Programs: Literature review on the impact of marketing by banks to students participating in Australian school banking programs. Funded by: Australian Securities and Investments Commission Contract from (2018 to 2020)
- Research into Best Practice Approach for�Community Education Campaign (Tender). Funded by: Independent Broad-based Anti-corruption Commission Victoria Tender from (2018 to 2018)
- Digital Health CRC Core Participants Agreement - Umbrella Agreement. Funded by: Digital Health CRC from (2018 to 2025)
- Communicating health: optimizing engagement and retention using social media (Administered by The University of Queensland). Funded by: National Health and Medical Research Council (NHMRC) Project Grants 2016 from (2016 to 2020)