STAFF PROFILE
Professor Linda Brennan
Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.
Linda Brennan is the Inaugural Professor of Advertising at RMIT University.
In the lead up to becoming a full time academic Professor Brennan had an active consulting practice in marketing and strategic research, working with a variety of markets, projects and industries. She has expertise on both qualitative and quantitative research methods and she has taught research strategies, research methods and 'market' research for over 15 years. Her industry projects have included government, not for profit and educational marketers. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour, especially among older people and within linguistically and culturally diverse contexts. She has published widely in the area of social marketing, with a focus on communication and public health.
Google scholar profile: https://scholar.google.com.au/citations?user=5kuZpmMAAAAJ&hl=en
Academia.edu profile: https://rmit.academia.edu/LindaBrennan
ResearchGate profile: https://www.researchgate.net/profile/Linda_Brennan
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
PhD, CPM, QPMR, Dip TAS, Dip FLM, Dip MR, B Bus (Hons)
Memberships
- Australian Institute of Company Directors
- Women on Boards
- Australian Marketing and Social Research Society (QPMR)
- Australian Marketing Institute (Fellow)
- Australian and New Zealand Marketing Academy
- Jenkins, E.,Legrand, S.,Brennan, L.,Molenaar, A.,Reid, M.,McCaffrey, T. (2021). Psycho-Behavioural Segmentation in Food and Nutrition: A Systematic Scoping Review of the Literature In: Nutrients, 13, 1 - 16
- Molenaar, A.,Saw, W.,Brennan, L.,Reid, M.,Lim, M.,McCaffrey, T. (2021). Effects of Advertising: A Qualitative Analysis of Young Adults’ Engagement with Social Media About Food In: Nutrients, 13, 1 - 18
- Nguyen, D.,Brennan, L.,Parker, L.,Phan, T.,Chorazy, E. (2020). Social media mechanics and marketing strategy In: Social Marketing and Advertising in the Age of Social Media, Edward Elgar, United Kingdom
- Barklamb, A.,Molenaar, A.,Brennan, L.,Evans, S.,Choong, J.,Herron, E.,Reid, M.,McCaffrey, T. (2020). Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies Used by Food and Nutrition-Related Social Media Accounts In: Nutrients, 12, 1 - 23
- Brennan, L.,Chin, S.,Molenaar, A.,Barklamb, A.,Lim, M.,Reid, M.,Truby, H.,Jenkins, E.,McCaffrey, T. (2020). Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing In: Nutrients, 12, 2882 - 18
- Lockrey, S.,Hill, A.,Langley, S.,Ryder, M.,Francis, C.,Brennan, L.,Verghese, K. (2020). Consumer Perceptions and Understanding of Packaging Journey Mapping Insights Report In: Fight Food Waste Cooperative Research Centre; Woolworths; and Sustainability Victoria Urrbrae, Australia
- Lockrey, S.,Verghese, K.,Langley, S.,Brennan, L. (2020). Coke and the environment In: Decoding Coca-Cola: A biography of a global brand, Routledge, Abingdon, United Kingdom
- Brennan, L. (2020). It Takes a Village: Co-creation and Co-design for Social Media Health Promotion In: Broadening Cultural Horizons in Social Marketing, Springer Nature, UK
- Brennan, L.,Langley, S.,Verghese, K.,Lockrey, S.,Ryder, M.,Francis, C.,Phan, T.,Hill, A. (2020). The role of packaging in fighting food waste: a systematised review of consumer perceptions of packaging In: Journal of Cleaner Production, 281, 1 - 46
- Fry, M.,Brennan, L.,Previte, J. (2020). Engaging dissensus: Innovating social change In: Stakeholder Involvement in Social Marketing, Routledge, Abingdon, United Kingdom
11 PhD Completions and 5 Masters by Research Completions4 PhD Current Supervisions
- Research to Evaluate Advocacy Messaging about the Climate Change Election. Funded by: Australian Conservation Foundation - Competitive from (2019 to 2019)
- Review of Marketing for School Banking Programs: Literature review on the impact of marketing by banks to students participating in Australian school banking programs. Funded by: Australian Securities and Investments Commission Contract from (2018 to 2020)
- Research into Best Practice Approach for Community Education Campaign (Tender). Funded by: Independent Broad-based Anti-corruption Commission Victoria Tender from (2018 to 2018)
- Digital Health CRC Core Participants Agreement - Umbrella Agreement. Funded by: Digital Health CRC from (2018 to 2025)
- Communicating health: optimizing engagement and retention using social media (Administered by The University of Queensland). Funded by: National Health and Medical Research Council (NHMRC) Project Grants 2016 from (2016 to 2021)