STAFF PROFILE
Professor Linda Brennan
Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.
Linda Brennan is the Inaugural Professor of Advertising at RMIT University.
In the lead up to becoming a full time academic Professor Brennan had an active consulting practice in marketing and strategic research, working with a variety of markets, projects and industries. She has expertise on both qualitative and quantitative research methods and she has taught research strategies, research methods and 'market' research for over 15 years. Her industry projects have included government, not for profit and educational marketers. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour, especially among older people and within linguistically and culturally diverse contexts. She has published widely in the area of social marketing, with a focus on communication and public health.
Google scholar profile: https://scholar.google.com.au/citations?user=5kuZpmMAAAAJ&hl=en
Academia.edu profile: https://rmit.academia.edu/LindaBrennan
ResearchGate profile: https://www.researchgate.net/profile/Linda_Brennan
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
PhD, CPM, QPMR, Dip TAS, Dip FLM, Dip MR, B Bus (Hons)
Memberships
- Australian Institute of Company Directors
- Women on Boards
- Australian Marketing and Social Research Society (QPMR)
- Australian Marketing Institute (Fellow)
- Australian and New Zealand Marketing Academy
- Cong, H.,Dang, D.,Brennan, L.,Richardson, J. (2017). Information security and people: A conundrum for compliance In: Australasian Journal of Information Systems, 21, 1 - 16
- Fry, M.,Previte, J.,Brennan, L. (2017). Social change design: disrupting the benchmark template In: Journal of Social Marketing, 7, 1 - 29
- Parker, L.,Nguyen Hong Hai, D.,Brennan, L. (2017). Digital advertising and the new world of 'viral' advertising In: Global Advertising Practice in a Borderless World, Routledge, Abingdon, United Kingdom
- Brennan, L.,Crawford, R. (2017). Globalisation, branding and advertising's stakeholders In: Global Advertising Practice in a Borderless World, Routledge, Abingdon, United Kingdom
- Crawford, R.,Brennan, L.,Nguyen Hong Hai, D.,Parker, L. (2017). From global to social: digital communication and the future of globalisation and advertising In: Global Advertising Practice in a Borderless World, Routledge, Abingdon, United Kingdom
- Bilby, J.,Reid, M.,Brennan, L. (2016). The future of advertising in China: Practitioner insights into the evolution of Chinese advertising creativity In: Journal of Advertising Research, , 245 - 258
- Brennan, L.,Previte, J.,Fry, M. (2016). Social marketing's consumer myopia: Applying a behavioural ecological model to address wicked problems In: Journal of Social Marketing, 6, 219 - 239
- Pham, H.,Brennan, L.,Richardson, J.,El-Den, J. (2016). A New Approach to Security Engagement from A Positive Psychology Perspective: A Conceptual Model In: 10th European Conference on Information Systems Management, University of �vora Portugal, 8-9 September 2016
- Cong, H.,Brennan, L.,Richardson, J. (2016). Stress-based IS security compliance: Towards a conceptual model In: Proceedings of the 27th Australasian Conference on Information Systems (ACIS 2016), Wollongong, Australia, 5-7 December 2016
- Pham, H.,Brennan, L.,Nkhoma, M. (2016). Intrinsic motivators and security compliance: An internal social marketing approach In: Proceedings of the 2016 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016
- Communicating health: optimizing engagement and retention using social media (Administered by Monash University). Funded by: National Health and Medical Research Council (NHMRC) Project Grants 2016 from (2016 to 2020)
- Communication, communities and climate change: Designing a leadership program for community-based climate change practitioners in the Pacific region. Funded by: PACE-Net Plus Seed Grant 2015 from (2015 to 2016)
- Globalising the magic system: a history of advertising industry practices in Australia 1959-1989. Administered by The University of Melbourne.. Funded by: ARC Discovery Projects via other University Grant pre-2014 from (2012 to 2014)
- The effect of Life Events on Consumer Purchase Intentions for High Credence Financial Services. Funded by: Research Studentship funded by Australian Unity. from (2003 to 2006)
7 PhD Completions and 5 Masters by Research Completions9 PhD Current Supervisions