STAFF PROFILE
Professor Linda Brennan
Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.
Linda Brennan is the Inaugural Professor of Advertising at RMIT University.
In the lead up to becoming a full time academic Professor Brennan had an active consulting practice in marketing and strategic research, working with a variety of markets, projects and industries. She has expertise on both qualitative and quantitative research methods and she has taught research strategies, research methods and 'market' research for over 15 years. Her industry projects have included government, not for profit and educational marketers. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour, especially among older people and within linguistically and culturally diverse contexts. She has published widely in the area of social marketing, with a focus on communication and public health.
Google scholar profile: https://scholar.google.com.au/citations?user=5kuZpmMAAAAJ&hl=en
Academia.edu profile: https://rmit.academia.edu/LindaBrennan
ResearchGate profile: https://www.researchgate.net/profile/Linda_Brennan
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
PhD, CPM, QPMR, Dip TAS, Dip FLM, Dip MR, B Bus (Hons)
Memberships
- Australian Institute of Company Directors
- Women on Boards
- Australian Marketing and Social Research Society (QPMR)
- Australian Marketing Institute (Fellow)
- Australian and New Zealand Marketing Academy
- Lockrey, S.,Brennan, L.,Verghese, K.,Staples, W.,Binney, W. (2018). Enabling employees and breaking down barriers: Behavioural infrastructure for pro-environmental behaviour In: Research Handbook on Employee Pro-Environmental Behaviour, Edward Elgar, Cheltenham, United Kingdom
- Klassen, K.,Borleis, E.,Brennan, L.,Reid, M.,mccaffrey, T.,Lim, M. (2018). What do people "like"? An analysis of social media strategies used by food industry brands, lifestyle brands and health promotion organizations on Facebook and Instagram In: Journal of Medical Internet Research, 20, 1 - 9
- Cong, H.,Dang, D.,Brennan, L.,Richardson, J. (2017). Information security and people: A conundrum for compliance In: Australasian Journal of Information Systems, 21, 1 - 16
- Fry, M.,Previte, J.,Brennan, L. (2017). Social change design: disrupting the benchmark template In: Journal of Social Marketing, 7, 1 - 29
- Pham, H.,Brennan, L.,Richardson, J. (2017). Review of behavioural theories in security compliance and research challenges In: Proceedings of the 2017 Informing Science and Information Technology Eduation Conference (InSITE) Conference, Ho Chi Minh City, Vietnam, 31 July - 5 August 2017
- Parker, L.,Nguyen Hong Hai, D.,Brennan, L. (2017). Digital advertising and the new world of 'viral' advertising In: Global Advertising Practice in a Borderless World, Routledge, Abingdon, United Kingdom
- Brennan, L.,Crawford, R. (2017). Globalisation, branding and advertising's stakeholders In: Global Advertising Practice in a Borderless World, Routledge, Abingdon, United Kingdom
- Crawford, R.,Brennan, L.,Nguyen Hong Hai, D.,Parker, L. (2017). From global to social: digital communication and the future of globalisation and advertising In: Global Advertising Practice in a Borderless World, Routledge, Abingdon, United Kingdom
- Brennan, L.,Donnar, G.,Parker, L.,Alessi, N. (2017). ''I know what I'm doing": Communicating a safety message to change the attitudes and behaviours of older men In: Social marketing: Rebels with a cause, Routledge, Abingdon, United Kingdom
- Pham, H.,Brennan, L.,Nkhoma, M. (2016). Intrinsic motivators and security compliance: An internal social marketing approach In: Proceedings of the 2016 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016
- Communicating health: optimizing engagement and retention using social media (Administered by Monash University). Funded by: National Health and Medical Research Council (NHMRC) Project Grants 2016 from (2016 to 2020)
- Communication, communities and climate change: Designing a leadership program for community-based climate change practitioners in the Pacific region. Funded by: PACE-Net Plus Seed Grant 2015 from (2015 to 2016)
- Globalising the magic system: a history of advertising industry practices in Australia 1959-1989. Administered by The University of Melbourne.. Funded by: ARC Discovery Projects via other University Grant pre-2014 from (2012 to 2014)
- The effect of Life Events on Consumer Purchase Intentions for High Credence Financial Services. Funded by: Research Studentship funded by Australian Unity. from (2003 to 2006)
10 PhD Current Supervisions8 PhD Completions and 5 Masters by Research Completions