STAFF PROFILE
Professor Linda Brennan
Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.
Linda Brennan is the Inaugural Professor of Advertising at RMIT University.
In the lead up to becoming a full time academic Professor Brennan had an active consulting practice in marketing and strategic research, working with a variety of markets, projects and industries. She has expertise on both qualitative and quantitative research methods and she has taught research strategies, research methods and 'market' research for over 15 years. Her industry projects have included government, not for profit and educational marketers. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour, especially among older people and within linguistically and culturally diverse contexts. She has published widely in the area of social marketing, with a focus on communication and public health.
Google scholar profile: https://scholar.google.com.au/citations?user=5kuZpmMAAAAJ&hl=en
Academia.edu profile: https://rmit.academia.edu/LindaBrennan
ResearchGate profile: https://www.researchgate.net/profile/Linda_Brennan
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
PhD, CPM, QPMR, Dip TAS, Dip FLM, Dip MR, B Bus (Hons)
Memberships
- Australian Institute of Company Directors
- Women on Boards
- Australian Marketing and Social Research Society (QPMR)
- Australian Marketing Institute (Fellow)
- Australian and New Zealand Marketing Academy
- Brennan, L. (2023). The social impact of the relationship between marketing and society: an introduction In: The Routledge Companion to Marketing and Society, Routledge, Hong Kong
- Brennan, L. (2023). SYSTEMS THINKING IN MARKETING FOR SOCIAL IMPACT In: The Routledge Companion to Marketing and Society, Routledge, Hong Kong
- Parker, L.,Brennan, L. (2023). Interdisciplinary Approaches to Marketing for Social Impact In: The Routledge Companion to Marketing and Society, Routledge, Abingdon, United Kingdom
- Brennan, L.,Francis, C.,Schivinski, B.,Jackson, M.,Parker, L.,Langley, S.,Lockrey, S.,Verghese, K.,Phan, T.,Hill, A.,Ryder, M. (2023). Consumer Perceptions of Food Packaging in Its Role in Fighting Food Waste In: Sustainability, 15, 1 - 16
- Brennan, L.,Parker, L.,Schivinski, B.,Jackson, M.,Pochun, T.,Florence, E.,Langley, S.,Hill, A.,Ryder, M.,Lockrey, S.,Verghese, K.,Francis, C.,Sherman, A.,Phan, T.,Chorazy, E. (2023). Consumer perceptions of the role of packaging in reducing food waste: Final Project Report In: Fight Food Waste Cooperative Research Centre Adelaide, Australia
- Molenaar, A.,Jenkins, E.,Brennan, L.,Lukose, D.,McCaffrey, T. (2023). The use of sentiment and emotion analysis and data science to assess the language of nutrition, food and cooking related content on social media: A systematic scoping review In: Nutrition Research Reviews, , 1 - 36
- Micallef, D.,Parker, L.,Brennan, L. (2023). More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers In: Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice, World Scientific , Singapore
- Jenkins, E.,Brennan, L.,Jackson, M.,McCaffrey, T. (2023). Re-Licious: Co-Design with Adolescents to Turn Leftovers into Delicious and Healthy Meals—A School-Based Pilot Intervention In: International Journal of Environmental Research and Public Health, 20, 1 - 16
- Dix, C.,Brennan, L.,McCaffrey, T.,Reid, M.,Molenaar, A.,Barklamb, A.,Chuah, S.,Truby, H. (2022). Communicating Health to Young Adults Using Social Media: How, Where, and When? In: Nutrients, 14, 1 - 15
- Brennan, L.,Parker, L.,Hill, A.,Lockrey, S.,Ryder, M.,Verghese, K.,Langley, S.,Francis, C.,Phan, T. (2022). Focus Group Concept Testing of Packaging Solutions: Topline Report In: Fight Food Waste Cooperative Research Centre Adelaide, Australia
11 PhD Completions and 5 Masters by Research Completions4 PhD Current Supervisions
- National Date Labelling and Storage Advice - Phase 1 (Project Code: 1.2.4). Funded by: Fight Food Waste CRC from (2023 to 2025)
- Research to Evaluate Advocacy Messaging about the Climate Change Election. Funded by: Australian Conservation Foundation - Competitive from (2019 to 2019)
- Review of Marketing for School Banking Programs: Literature review on the impact of marketing by banks to students participating in Australian school banking programs. Funded by: Australian Securities and Investments Commission Contract from (2018 to 2020)
- Research into Best Practice Approach for Community Education Campaign (Tender). Funded by: Independent Broad-based Anti-corruption Commission Victoria Tender from (2018 to 2018)
- Digital Health CRC Core Participants Agreement - Umbrella Agreement. Funded by: Digital Health CRC from (2018 to 2025)