STAFF PROFILE
Professor Linda Brennan
Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.
Linda Brennan is the Inaugural Professor of Advertising at RMIT University.
In the lead up to becoming a full time academic Professor Brennan had an active consulting practice in marketing and strategic research, working with a variety of markets, projects and industries. She has expertise on both qualitative and quantitative research methods and she has taught research strategies, research methods and 'market' research for over 15 years. Her industry projects have included government, not for profit and educational marketers. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour, especially among older people and within linguistically and culturally diverse contexts. She has published widely in the area of social marketing, with a focus on communication and public health.
Google scholar profile: https://scholar.google.com.au/citations?user=5kuZpmMAAAAJ&hl=en
Academia.edu profile: https://rmit.academia.edu/LindaBrennan
ResearchGate profile: https://www.researchgate.net/profile/Linda_Brennan
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
Roles:
- Editor-in-Chief Communication, Politics and Culture
- Research Integrity Advisor
- PhD candidate supervision (Focusing on social marketing)
- Teaching: Advertising Strategy, Communication for Social Change, Research methods
PhD, CPM, QPMR, Dip TAS, Dip FLM, Dip MR, B Bus (Hons)
Memberships
- Australian Institute of Company Directors
- Women on Boards
- Australian Marketing and Social Research Society (QPMR)
- Australian Marketing Institute (Fellow)
- Australian and New Zealand Marketing Academy
- Pham, H.,Brennan, L.,Furnell, S. (2019). Information security burnout: Identification of sources and mitigating factors from security demands and resources In: Journal of Information Security and Applications, 46, 96 - 107
- Lockrey, S.,Brennan, L.,Verghese, K.,Staples, W.,Binney, W. (2018). Enabling employees and breaking down barriers: Behavioural infrastructure for pro-environmental behaviour In: Research Handbook on Employee Pro-Environmental Behaviour, Edward Elgar, Cheltenham, United Kingdom
- Klassen, K.,Borleis, E.,Brennan, L.,Reid, M.,mccaffrey, T.,Lim, M. (2018). What do people "like"? An analysis of social media strategies used by food industry brands, lifestyle brands and health promotion organizations on Facebook and Instagram In: Journal of Medical Internet Research, 20, 1 - 9
- Brennan, L.,Nguyen, D.,Parker, L. (2018). Young people, social media and healthy eating - a systematic review of a consumer power shift In: Proceedings of the 43rd Annual Conference of the Macromarketing Society, Leipzig, Germany, 9-12 July 2018
- Klassen, K.,Douglass, C.,Brennan, L.,Truby, H.,Lim, M. (2018). Social media use for nutrition outcomes in young adults: A mixed-methods systematic review In: International Journal of Behavioral Nutrition and Physical Activity, 15, 1 - 20
- Lombard, C.,Brennan, L.,Reid, M.,Klassen, K.,Palermo, C.,Walker, T.,Lim, M.,Dean, M.,McCaffrey, T.,Truby, H. (2018). Communicating health-Optimising young adults' engagement with health messages using social media: Study protocol In: Nutrition & Dietetics, 75, 509 - 519
- Pochun, T.,Brennan, L.,Parker, L. (2018). Advertising effects? An elemental experiment In: Australasian Marketing Journal, 26, 338 - 349
- Pham, H.,Ul Haq, I.,Nkhoma, M.,Nguyen, M.,Brennan, L. (2018). Exploring Knowledge Sharing Practices for Raising Security Awareness In: 29th Australasian Conference on Information Systems (ACIS2018), Sydney, Australia, 3-5 December 2018
- Crawford, R.,Brennan, L.,Nguyen Hong Hai, D.,Parker, L. (2017). From global to social: digital communication and the future of globalisation and advertising In: Global Advertising Practice in a Borderless World, Routledge, Abingdon, United Kingdom
- Brennan, L.,Donnar, G.,Parker, L.,Alessi, N. (2017). ''I know what I'm doing": Communicating a safety message to change the attitudes and behaviours of older men In: Social marketing: Rebels with a cause, Routledge, Abingdon, United Kingdom
- Research to Evaluate Advocacy Messaging about the Climate Change Election. Funded by: Australian Conservation Foundation - Competitive from (2019 to 2019)
- Review of Marketing for School Banking Programs: Literature review on the impact of marketing by banks to students participating in Australian school banking programs. Funded by: Australian Securities and Investments Commission Contract from (2018 to 2020)
- Research into Best Practice Approach for�Community Education Campaign (Tender). Funded by: Independent Broad-based Anti-corruption Commission Victoria Tender from (2018 to 2018)
- Digital Health CRC Core Participants Agreement - Umbrella Agreement. Funded by: Digital Health CRC from (2018 to 2025)
- Communicating health: optimizing engagement and retention using social media (Administered by Monash University). Funded by: National Health and Medical Research Council (NHMRC) Project Grants 2016 from (2016 to 2020)
10 PhD Completions and 5 Masters by Research Completions7 PhD Current Supervisions and 1 Masters by Research Current Supervisions