Argho Bandyopadhyay

Dr. Argho Bandyopadhyay (AB) is a Lecturer in Marketing and Design Thinking at the School of Marketing-Economics, Finance and Marketing at College of Business and Law, RMIT University, Australia. He has been coordinating and facilitating courses in MBA programs at RMIT University. His principal research interests are in the areas of brand management, advertising and consumer emotions. His secondary research interests lies in the intersection of digital communities and consumer app adoption and innovation.

Argho is an experienced educator and researcher with a Doctor of Philosophy (Ph.D.) in Marketing. As an educator, Argho has seven (7) years of teaching and course coordinating experience in the Australian (5 years) and Malaysian (2 years) higher education sector, with impressive teaching record across a range of undergraduate and postgraduate marketing and communication subjects.

Argho has developed a strong and steadily growing publication record across leading marketing and interdisciplinary outlets. His research appears in top-tier A* journals, including the European Journal of Information Systems (A*) and the European Journal of Marketing (A*), demonstrating his capacity to publish in internationally recognised, high-impact venues. He has also established a solid presence in A-ranked journals, with publications in the Journal of Strategic Marketing (A), Psychology & Marketing (A), Journal of Retailing and Consumer Services (A), Australasian Marketing Journal (A), Asia Pacific Journal of Marketing and Logistics (A), and the Journal of Product and Brand Management (A), reflecting both depth and breadth across marketing’s core domains. 

Complementing his publication record, Argho regularly disseminates his work at major international conferences, including the American Marketing Association (AMA) and the Australian and New Zealand Marketing Academy (ANZMAC) conferences, further enhancing the visibility and scholarly reach of his research program.

Argho has received the 2021 inaugural Graduate School of Business and Law (GSBL) Dean's Merit Award, and 2023 COBL Research Led Teaching award for his teaching into numerous marketing and entrepreneurial subjects. He is strongly committed to collaborating with students to practically apply their learning, using real-life industry projects to develop skills and capabilities, personally and professionally, for their career advancement.

Industry experience:
- Campaign Analyst
- Research Consultant