Dr. Bronwyn Bruce
Details
College: School of Economics Finance & Marketing
Department: Economics Finance & Marketing
Campus: City Campus Australia
bronwyn.bruce2@rmit.edu.au
ORCID: 0000-0002-8130-1272
LinkedIn
About
Dr Bronwyn Bruce is a Lecturer in the College of Business and Law at the Royal Melbourne Institute of Technology (RMIT), Australia. She completed her PhD at RMIT in 2023. Bronwyn's research explores how marketing and consumer behaviour can contribute to positive social outcomes. Her work is grounded in a feminist perspective and focuses on questions of equity, inclusion and social impact. She is particularly interested in research translation—conducting research that informs practice, influences policy, enhances education and contributes to meaningful societal change. Her research interests include women's financial wellbeing, consumer behaviour, higher education and the scholarship of teaching and learning.
Bronwyn has published in the Journal of Product & Brand Management and the International Journal of Bank Marketing, and has presented her research at national and international conferences, including ANZMAC. Her research has attracted media attention from outlets including the Sydney Morning Herald, ABC, Future Women, HuffPost, the Motley Fool Money Podcast and The Australian Finance Podcast.
UN sustainable development goals
- 5 Gender Equality
- 3 Good Health and Well Being
- 10 Reduced Inequalities
Academic positions
- Lecturer
- RMIT University
- Economics, Finance and Marketing
- Melbourne, Australia
- 3 Mar 2025 – Present
- Senior Research Officer
- RMIT University
- College of Business and Law
- Melbourne, Australia
- 3 Jul 2023 – 4 Jun 2025
- Sessional Academic
- RMIT University
- Economics, Finance and Marketing
- Melbourne, Australia
- 1 Mar 2021 – 28 Feb 2025
Non-academic positions
- Content Consultant
- HESTA
- Marketing
- Melbourne, Australia
- 3 Dec 2018 – 8 Feb 2021
- Marketing Specialist
- University of Sydney
- Marketing
- Sydney, Australia
- 4 Feb 2013 – 29 Jun 2018
- Communications Officer
- Australian Broadcasting Corporation (Australia)
- Corporate Affairs
- Sydney, Australia
- 1 Aug 2011 – 1 Feb 2013
Teaching interests
Bronwyn has assisted and led the development of high-quality curricula and industry-focused assessment design that integrates technology applications to create engaging and impactful learning experiences for students. Bronwyn's research interests are in financial wellbeing, social marketing and the scholarship of learning and teaching.
