Dr. Bronwyn Bruce
Details
College: School of Economics Finance & Marketing
Department: Economics Finance & Marketing
Campus: City Campus Australia
bronwyn.bruce2@rmit.edu.au
ORCID: 0000-0002-8130-1272
LinkedIn
About
I am a Lecturer (Education Focused) and researcher at RMIT University. My research is driven by a curiosity about why people behave as they do, particularly when those behaviours have consequences for individual and social wellbeing.
My research spans women's financial wellbeing, gender and workforce participation, multicultural engagement, blood donation and consumer behaviour. Across these contexts, I am interested in how people's experiences, relationships, identities and social environments shape behaviour and decision-making. I primarily use qualitative research to understand these experiences and what they might mean for how we respond to complex social problems.
My path to academia has been a bit unconventional. Before becoming an academic, I worked across journalism, communications and financial services, and founded Miss Money Box, a financial education platform focused on making personal finance more accessible and engaging for women. These experiences contributed to my interest in the relationship between knowledge, confidence and behaviour, and ultimately to my PhD, completed at RMIT in 2023, examining Australian women's financial wellbeing and superannuation decision-making.
Across my research and teaching, I am interested in understanding people in context, and what we might do differently when we understand that context more deeply.
UN sustainable development goals
- 5 Gender Equality
- 3 Good Health and Well Being
- 10 Reduced Inequalities
Academic positions
- Lecturer
- RMIT University
- Economics, Finance and Marketing
- Melbourne, Australia
- 3 Mar 2025 – Present
- Senior Research Officer
- RMIT University
- College of Business and Law
- Melbourne, Australia
- 3 Jul 2023 – 4 Jun 2025
- Sessional Academic
- RMIT University
- Economics, Finance and Marketing
- Melbourne, Australia
- 1 Mar 2021 – 28 Feb 2025
Non-academic positions
- Content Consultant
- HESTA
- Marketing
- Melbourne, Australia
- 3 Dec 2018 – 8 Feb 2021
- Marketing Specialist
- University of Sydney
- Marketing
- Sydney, Australia
- 4 Feb 2013 – 29 Jun 2018
- Communications Officer
- Australian Broadcasting Corporation (Australia)
- Corporate Affairs
- Sydney, Australia
- 1 Aug 2011 – 1 Feb 2013
Teaching interests
Teaching is an equally important part of my academic work. My priority is creating inclusive learning environments where students with different backgrounds, experiences and levels of confidence have a genuine opportunity to participate and succeed. I teach across marketing and consumer behaviour, connecting theory to contemporary problems and encouraging students to question assumptions, exercise judgement and apply what they learn.
Research interests
My current research focuses on:
- The social, psychological and life-course influences on women's financial wellbeing, confidence and capability.
- How people's experiences, identities and social contexts shape behaviour and decision-making.
- Using consumer and behavioural insights to understand complex social problems and improve individual and social outcomes.
