Anni Cheng

Miss Anni Cheng

Lecturer

Details

  • College: School of Economics Finance & Marketing
  • Department: Economics Finance & Marketing
  • an-ni.cheng@rmit.edu.au

About

Anni Cheng is a Lecturer in Marketing in RMIT's School of Economics, Finance and Marketing.

Anni holds a PhD in Marketing from Monash University. Her research interests include using experimental methods to study consumer behaviour, sustainable marketing, and inclusive marketing. 

 

Her research has been published in the International Journal of Advertising. Her work has been presented at academic conferences, including the AMA Winter Academic Conference, ANZMAC and ACR. 

 

Prior to RMIT, Anni was working at Science Says. She specialises in market research translation and B2B consulting, solving problems for companies like Mars Inc. 

UN sustainable development goals

  • 12 Responsible Consumption and Production
  • 10 Reduced Inequalities
  • 11 Sustainable Cities and Communities

Teaching interests

Market Research, Buyer Behaviour

Research interests

Consumer behaviour, sustainable marketing, inclusive marketing, childhood socioeconoimc status

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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