Graduate Certificate in Marketing
DurationFull-time 6 months, Part-time 8 months intensive, Part-time may be available
LocationMelbourne City, Online
Through further study, develop the ability to design and undertake marketing research to develop marketing tactics and strategy and learn to identify and improve your personal management skills.
The Graduate Certificate in Marketing is available on-campus in Melbourne and online.
This program is available:
- at the Melbourne City campus, offering up to two intakes a year
- online, offering up to six intakes a year.
Classes run in the evening and occasionally on weekends at the Melbourne City campus.
Your classes will mostly be held at the Swanston Academic Building where innovative learning spaces are interspersed with retail and social spaces resulting in a stimulating environment for business students.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations and group discussions. In addition you will have access to online and digital resources through myRMIT.
Ongoing assessment throughout the semester includes examinations, essays, reports, presentations, group projects, research projects, quizzes and tests, blog journals and practical assignments. Some components of your assessment may be assessed by industry practitioners.
College of Business educational software, the Learning Hub, other online and digital resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Delivered 100 per cent online, you can study on any device, wherever there is an internet connection. RMIT’s community-based online study lets you investigate new ideas through video, audio, and practical activities and assessments. In virtual meeting spaces and by participating in discussions forums, you will connect, interact and collaborate with expert lecturers and other professionals studying alongside you.
Through myRMIT on-campus and online students can view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access their student email account.
Advisory Boards consist of high-profile industry representatives who ensure links with industry standards and practice remain current.
Industry experts are invited as guest lecturers to expose you to current industry developments in marketing.
On-campus (study in Australia)
- 6 months full-time.
RMIT Online (study from your home country)
- 8 months part-time (intensive online).
Note: 100% online programs do not provide access to Australian student visas.
Choose a program structure
|Graduate Certificate in Marketing||City Campus||
0.5 years full-time or part-time equivalent
0.5 years full-time
Choose a program structure
Program code: GC053
Job prospects for advertising and marketing professionals to 2018 is expected to grow strongly.
Master degree graduates can expect to find work across a range of roles in the advertising and marketing industry.
The Graduate Certificate in Marketing is an AMI Accredited Course.
Professional bodies may offer students and/or graduates membership, opportunities for entry into professional qualification programs and other career enhancing benefits.
For further details about accreditation and information about membership and opportunities for students and graduates, please visit our accreditation and membership page.
An Australian bachelor degree or equivalent, or higher level qualification, in any discipline from a recognised tertiary institution.
If you do not meet the above entry requirement for the Graduate Certificate you may be considered if you have a minimum of 5 years full-time equivalent work experience. Applicants will be required to submit a curriculum vitae (CV).
You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or higher level qualification in any discipline.
You may also be considered if you have a minimum of 5 years of full-time equivalent work experience. Applicants will be required to submit a curriculum vitae (CV).
To study this program you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Paper Based Test): minimum score of 580 (TWE 4.5)
- TOEFL (Internet Based Test - IBT): minimum overall score of 92 (with minimum of 20 in all sections)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an Advanced Plus Certificate at RMIT English Worldwide.
If you wish to progress to the Master of Marketing, upon successful completion of the Graduate Certificate in Marketing you will be admitted to the Master degree with exemptions from the four business enabling courses and the four courses completed in the Graduate Certificate, leaving a further eight discipline courses or electives to complete.
2018 full-fee: AU$3,720 per 12 credit point course
2017 full-fee: AU$3,600 per 12 credit point course
Learn more about fees for online study.
Study on campus
The indicative total tuition fee for full-fee places for 2018 commencement is AU$14,880.
The 2018 fee quoted is based on a total annual load of 48 credit points.
This program is offered on a full-fee paying basis only. If you are offered a place, you will need to pay the full tuition costs of your program. However, eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
Fees shown above apply to 2018 only and are based on an annual full-time study load of 48 credit points unless otherwise noted. A proportionate fee applies for more or less than the full-time study load. Tuition fees are adjusted on an annual basis and these fees should only be used as a guide.
For more information and to learn how to calculate your exact tuition fees see postgraduate study fees.
How does a HELP loan work?
If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
This program is approved for income support.
You may be eligible for student income support payments from the Commonwealth Government if you are undertaking a graduate certificate, graduate diploma or an approved professionally oriented masters by coursework program. For more information see Income support for Masters students.
If you are enrolled in an eligible program you will also need to satisfy all other student payment eligibility requirements. You can contact Centrelink or the Department of Human Services for further information about student income support entitlements, your eligibility and how to apply.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student. The SSAF is calculated based on your enrolment load and the maximum fee for 2018 is $298.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
Study on campus
The total indicative tuition fee international students studying on campus for 2018 commencement is AU$17,280.
Fees for international students studying online in your home country in 2018 are AU$3,720 per 12 credit point course.
Fees for international students studying online in your home country in 2017 are AU$3,600 per 12 credit point course.
Learn more about fees for online study.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.