Communication and Change Co-Lab (3C)

The Communication & Change Co-Lab (3C) undertakes projects that create change through communication - whether that be social, behavioural, or cultural.

3C believes in the power that communication has to change society for the better. Our focus on applied communication combines theoretical with practical approaches - identifying pathways for change, to promote change and create change on issues that are important to society. 

Our researchers have substantial expertise in the role that communication plays in change within a variety of different disciplines and fields. This has included projects within health communication, the role of communication in engaging broad as well as niche audiences, and the use of social marketing to engage communities on key social issues.

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Recent projects

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Higher Degrees by Research Projects

Find out about our current PhD Projects and learn about how to pursue a Higher Degree by Research through Co-Lab.


Key people

A/Professor Lukas Parker

Dr Lukas Parker is a lecturer in the School of Media and Communication. He lectures in advertising to postgraduate and undergraduate students, and supervises postgraduate research students. His research interests are in social marketing and marketing communication.

Professor Linda Brennan

Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.

Professor Robert Crawford

Robert Crawford is a Professor in the School of Media and Communication at RMIT University. His research has focused on the growth and development of the advertising, marketing, and public relations industries.

Professor Rob Cover

Rob Cover is Professor of Digital Communication at RMIT. He leads a number of major funded research projects on young people, health and wellbeing and digital and broadcast media.

Dr Bruno Schivinski

Dr Bruno Schivinski is a senior lecturer in the School of Media and Communication. He lectures in quantitative research methods to postgraduate students and supervises HDR students. His research interests are in online consumer behaviour.

Professor Lisa Waller

Professor Lisa Waller's research and teaching centres on digital journalism. Her current projects concentrate on the role of media, journalism and social media activism in the Royal Commission into Institutional Responses to Child Sexual Abuse.

A/Professor Scott Brook

Associate Professor Scott Brook is a communication and cultural studies researcher and teacher with a focus on work in the Creative and Cultural Industries. He has expertise in sociological approaches creative vocations and the cultural field, including qualitative and quantitative approaches to studying creative labour.

A/Professor Alexandra Wake

Dr Alexandra Wake is an active leader, educator and researcher in journalism. Her work sits at the nexus of journalism practice, journalism education, equality, diversity and mental health.

Dr Jenny Robinson

Dr Jenny Robinson is a Senior Lecturer in the School of Media & Communication. Her research expertise is digital health solutions, especially in relation to young adults and children.

Dr Leah Li

Xiufang (Leah) Li is a senior lecturer with research and teaching sitting at the nexus of public relations and digital communication. She has led research projects and published in Public Relations Review and the European Journal of Cultural Studies.

A/Professor Diana Bossio

Associate Professor Diana Bossio's research focuses on journalism studies, with current research addressing journalism practice on image-based social media platforms, well-being in journalism and regulation of social media platforms around news content.

Associate Members

Dr Juan Feng

Juan Feng is a lecturer in Public Relations at the School of Media and Communication. Her current research investigates stakeholder engagement in nation/place branding and social marketing using mixed methods.

Dr David Micallef

David Micallef is a senior lecturer in public relations at RMIT and brings over 20 years industry experience. David focuses his research on the intersection of social marketing and new media channels to engage hard-to-reach audiences.

Dr TJ Thomson

Dr TJ Thomson is a senior lecturer in the School of Media and Communication. His research focuses on visual communication in news, journalism, and digital media.

Dr Lily van Eeden

Dr Lily van Eeden is a lecturer in environmental sciences in the RMIT School of Science. Here research explores the human dimensions of nature conservation, seeking to address the biodiversity crisis through an understanding of people and their behaviour.

Research partnerships

Portrait of Outdoor Media Association
Portrait of Bendigo Woollen Mills
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Contact us

For more information on 3C contact us at: 3C@rmit.edu.au.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.