Mark Leenders is a Professor of Marketing and Innovation and Deputy Head Research and Innovation at the Graduate School of Business & Law, RMIT University. He has been a visiting scholar at leading American universities, including Massachusetts Institute of Technology (MIT), University of British Columbia, and University of Pennsylvania.
Mark enjoys high levels of impact and influence in the sub-field of Business and Human Rights known as Innovation Strategy, Creativity, and Business Performance. A key impact area is around the global transformation towards more circular business models that reduce waste and create positive economic and social returns. In 2012, I was appointed as a member of the agenda-setting committee of a multiyear grant scheme of the Dutch Science Foundation (NWO) to stimulate the design and implementation of creative solutions for ‘big problems in society. He is constantly engaging with policymakers and companies in a range of industries to find ways to support ‘green’ innovation and create returns for the company and society. For example, he have helped wineries change their channel structure to be able to get a better return on green investments and construction companies source 'used' furniture rather than 'new' furniture to support the triple bottom line. He is highly cited and received the ‘new hot paper’ award by Thomson Reuters' ScienceWatch in 2008 as being the co-author of one of the most cited new articles in Business and Economics combined. I am also a frequent contributor to business strategy and public policy debates and have appeared in news items and opinion articles in outlets such as the Washington Post, ABC news, RTL news, Canadian National Radio, De Morgen, Daily Mail, NRC, Knowledge@wharton, RSM insight, Screen Daily, and corporate magazines (e.g., Philips, Royal Shell, and Ericsson).