Online Graduate Certificate in Digital Communication Strategy

Online Graduate Certificate in Digital Communication Strategy

POSTGRADUATE

Develop the digital communication skills to transform your career.

Student type:
Mode of study:
Online
Entry score:

See admissions

Duration:
Full time 9 months
Part-time 1 year
Fees:

AU$2,880 per course (2022)

Next intake:
July
Location:
Online
Mode of study:
Online
Entry score:

See admissions

Duration:
Full time 9 months
Part-time 1 year
Fees:

AU$2,880 per course (2022)

Next intake:
July
Location:
Online

Overview

Learn how to create and measure creative and compelling digital campaigns.

Build skills in strategy, story, content development and audience engagement and build a successful career in the digital space.

As part of your studies in this graduate certificate course, you will learn to:

  • synthesise and apply media and cultural theories and industry trends to address contemporary issues in digital communication
  • apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts
  • analyse and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks
  • analyse the needs of diverse stakeholders and develop ethically, culturally and socially appropriate digital content and storytelling solutions
  • develop and respond to a communication brief and pitch content development concepts.

Australian Student Visas

RMIT's online Graduate Certificate does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study.

Details

Working through activities, social and project-based experiences, this course will help you develop the job-ready skills to start an exciting career in digital communication strategy.

You will advance your knowledge with best practice insights from our leading industry facilitators who will provide feedback on your work and support you throughout your study.

Our Graduate Certificate in Digital Communication Strategy equips you with the strategic, creative, critical thinking, and project management skills to transform your career.

Learn how to collaborate and craft compelling stories and amplify them across channels such as social media video, podcasts and more.

Through this course, you'll complete four subjects, and one Future Skills elective bundle of your choice. Tailor your course to your areas of interest, expertise, or work experience.

Strategy and Storytelling in Digital Communication

Communication strategy is only as good as the salience of its stories. Develop ethical and compelling communication strategies and stories. Learn the critical practice of finding, developing and telling stories in our changing digital and media landscape across digital platforms and channels.

Audience Engagement, Ethics, and Analytics

Develop ethical approaches to listen, engage, gather, interpret feedback and anticipate your audience’s needs. Evaluate online audience listening tools and create accurate target audience profiles. Utilising AI and machine learning tools, set up and measure campaigns, testing, and optimisation to improve a campaign’s effectiveness. Visualise data insights about audiences and campaigns and present these findings to decision makers.

Developing and Managing Engaging Digital Content

Learn how to create different forms of digital content and manage content projects. Apply knowledge of communication strategy to create content that brings stories to life across digital platforms including video, social media, games and more.

Future Skills Bundle Option 1: Digital Marketing Strategy + Implementing Digital Marketing Campaigns

Learn the end-to-end marketing process from developing a successful marketing strategy to implementing digital marketing campaigns. Explore key digital tactics and techniques, identify customer business behaviour and segmentation, and develop Search Engine Optimisation (SEO) and Search Engine Management (SEM) strategies.

Future Skills Bundle Option 2: Developing AI Strategy + Customer Experience Strategy and Design

The AI strategy component of the course focuses on foundation AI concepts, ethics and applications including AI fundamentals and AI tools from Amazon Web Services. Tthe Customer Experience Strategy and Design course will equip you with the capability to develop innovative, memorable and delightful customer experiences.

Receive world-class support with our online facilitators who are the best and what they do.

Being 100% online, get 24/7 on-demand access to the course content, ensuring you don’t have to reduce your work or compromise your lifestyle. Plus, you’ll graduate with a globally recognised postgraduate qualification.

Students in this course can expect 10-12 hours study per week, per subject.

For each subject in this course, you will complete a number of assessments.

Examples of these assessments include:

Strategy and Storytelling in Digital Communication

  • Develop a digital communication strategy summary in response to a brief
  • Craft a story that aligns to the strategy and an audience
  • Review stories and subsequently develop a relevant content plan

Audience Engagement, Ethics, and Analytics

  • Create customer profiles with a data source rationale
  • A report that analyses and recommends an audience analysis tool
  • Create a campaign effectiveness report and video presentation

Developing and Managing Engaging Digital Content

  • Develop a channel plan
  • Develop a digital content artefact and rationale for how it achieves specified goals and platforms for its use
  • Review two stories and develop project recommendations addressing strategy fit, budget, timelines and stakeholder engagement

Digital Marketing Strategy + Implementing Digital Marketing Campaigns

  • Create a digital marketing strategy portfolio
  • Produce and finalise a digital marketing campaigns portfolio

Developing AI Strategy + Customer Experience Strategy and Design

  • Finalise an artificial intelligence in marketing portfolio
  • Establish a customer experience strategy portfolio

Career

This course is designed to equip you with the knowledge and capability to become an ethical and creative content strategist or practitioner across existing and emerging digital channels in any digitally mature or maturing organisation.

For existing professionals and managers, this program upskills you to incorporate knowledge of and skills in digital communication strategy and storytelling, analytics and content development processes which will invigorate your existing practice.

Admissions

You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or at least three years’ professional experience in strategic planning, communication, media, advertising, marketing or other related position.

To have your professional experience considered you must include in your application a CV and personal statement that details your experience.

You must meet the University's minimum English language requirements to be eligible for a place in this program.

If you are a local student, refer to the English requirements for postgraduate coursework programs.

If you are an international student, refer to the English requirements and equivalency information. The program requires a minimum overall score of 6.5 with no band less than 6.0 in IELTS (Academic).

Pathways

Learn more about pathways or if you are eligible for credit transfer and recognition of prior learning.

Upon successful completion of this program you may be eligible to undertake further studies at RMIT University including:

Fees

2022 tuition fees:

  • AU$2,880 per course
  • Total AU$11,520 for four courses.

Fees apply to 2022 only.

Fees are adjusted on an annual basis and these fees should only be used as a guide.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF) based on your enrolment load, which is used to maintain and enhance services and amenities that improve your experience as an RMIT student. Eligible local students can apply for an SA-HELP loan to defer payment of their SSAF.

For more information about calculating your actual SSAF see Paying SSAF.

Some students may be eligible to apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme. 

Visit our HELP loans page for lots of useful information about eligibility, how to apply and payment. You can apply for FEE-HELP once you have enrolled in a program.

HELP loans are not available to international students.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.