Our Graduate Certificate in Digital Communication Strategy equips you with the strategic, creative, critical thinking, and project management skills to transform your career.
Learn how to collaborate and craft compelling stories and amplify them across channels such as social media video, podcasts and more.
Through this course, you'll complete four subjects, and one Future Skills elective bundle of your choice. Tailor your course to your areas of interest, expertise, or work experience.
Strategy and Storytelling in Digital Communication
Communication strategy is only as good as the salience of its stories. Develop ethical and compelling communication strategies and stories. Learn the critical practice of finding, developing and telling stories in our changing digital and media landscape across digital platforms and channels.
Audience Engagement, Ethics, and Analytics
Develop ethical approaches to listen, engage, gather, interpret feedback and anticipate your audience’s needs. Evaluate online audience listening tools and create accurate target audience profiles. Utilising AI and machine learning tools, set up and measure campaigns, testing, and optimisation to improve a campaign’s effectiveness. Visualise data insights about audiences and campaigns and present these findings to decision makers.
Developing and Managing Engaging Digital Content
Learn how to create different forms of digital content and manage content projects. Apply knowledge of communication strategy to create content that brings stories to life across digital platforms including video, social media, games and more.
Future Skills Bundle Option 1: Digital Marketing Strategy + Implementing Digital Marketing Campaigns
Learn the end-to-end marketing process from developing a successful marketing strategy to implementing digital marketing campaigns. Explore key digital tactics and techniques, identify customer business behaviour and segmentation, and develop Search Engine Optimisation (SEO) and Search Engine Management (SEM) strategies.
Future Skills Bundle Option 2: Developing AI Strategy + Customer Experience Strategy and Design
The AI strategy component of the course focuses on foundation AI concepts, ethics and applications including AI fundamentals and AI tools from Amazon Web Services. Tthe Customer Experience Strategy and Design course will equip you with the capability to develop innovative, memorable and delightful customer experiences.