Online Graduate Certificate in Digital Communication Strategy
Quick facts
Student type:
Quick facts
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Entry score
Not applicable
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Duration
Full time 9 months, Part-time 1 year -
Location
Online -
Fees
AU$11,520 (2020 total)
Next intake
July Entry score
Not applicable
Duration
Not applicable Location
Not applicable Fees
Not applicable
Next intake
Not applicable
Overview
Learn how to create and measure creative and compelling digital campaigns. Build skills in strategy, story, content development and audience engagement and build a successful career in the digital space.
As part of your studies in this graduate certificate course, you will learn to:
- synthesise and apply media and cultural theories and industry trends to address contemporary issues in digital communication
- apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts
- analyse and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks
- analyse the needs of diverse stakeholders and develop ethically, culturally and socially appropriate digital content and storytelling solutions
- develop and respond to a communication brief and pitch content development concepts.
Details
Our Graduate Certificate in Digital Communication Strategy equips you with the strategic, creative, critical thinking, and project management skills to transform your career. Learn how to collaborate and craft compelling stories and amplify them across channels such as social media video, podcasts and more.
Through this course, you'll complete four subjects, and one Future Skills elective bundle of your choice. Tailor your course to your areas of interest, expertise, or work experience.
Strategy and Storytelling in Digital Communication
Communication strategy is only as good as the salience of its stories. Develop ethical and compelling communication strategies and stories. Learn the critical practice of finding, developing and telling stories in our changing digital and media landscape across digital platforms and channels.
Audience Engagement, Ethics, and Analytics
Develop ethical approaches to listen, engage, gather, interpret feedback and anticipate your audience’s needs. Evaluate online audience listening tools and create accurate target audience profiles. Utilising AI and machine learning tools, set up and measure campaigns, testing, and optimisation to improve a campaign’s effectiveness. Visualise data insights about audiences and campaigns and present these findings to decision makers.
Developing and Managing Engaging Digital Content
Learn how to create different forms of digital content and manage content projects. Apply knowledge of communication strategy to create content that brings stories to life across digital platforms including video, social media, games and more.
Future Skills Bundle Option 1: Digital Marketing Strategy + Implementing Digital Marketing Campaigns
Learn the end-to-end marketing process from developing a successful marketing strategy to implementing digital marketing campaigns. Explore key digital tactics and techniques, identify customer business behaviour and segmentation, and develop Search Engine Optimisation (SEO) and Search Engine Management (SEM) strategies.
Future Skills Bundle Option 2: Developing AI Strategy + Customer Experience Strategy and Design
The AI strategy component of the course focuses on foundation AI concepts, ethics and applications including AI fundamentals and AI tools from Amazon Web Services. Tthe Customer Experience Strategy and Design course will equip you with the capability to develop innovative, memorable and delightful customer experiences.
For each subject in this course, you will complete a number of assessments. Examples of these assessments include:
Strategy and Storytelling in Digital Communication
- Develop a digital communication strategy summary in response to a brief
- Craft a story that aligns to the strategy and an audience
- Review stories and subsequently develop a relevant content plan
Audience Engagement, Ethics, and Analytics
- Create customer profiles with a data source rationale
- A report that analyses and recommends an audience analysis tool
- Create a campaign effectiveness report and video presentation
Developing and Managing Engaging Digital Content
- Develop a channel plan
- Develop a digital content artefact and rationale for how it achieves specified goals and platforms for its use
- Review two stories and develop project recommendations addressing strategy fit, budget, timelines and stakeholder engagement
Digital Marketing Strategy + Implementing Digital Marketing Campaigns
- Create a digital marketing strategy portfolio
- Produce and finalise a digital marketing campaigns portfolio
Developing AI Strategy + Customer Experience Strategy and Design
- Finalise an artificial intelligence in marketing portfolio
- Establish a customer experience strategy portfolio
Career
This course is designed to equip you with the knowledge and capability to become an ethical and creative content strategist or practitioner across existing and emerging digital channels in any digitally mature or maturing organisation.
For existing professionals and managers, this program upskills you to incorporate knowledge of and skills in digital communication strategy and storytelling, analytics and content development processes which will invigorate your existing practice.
Admissions
Entry requirements
You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or at least three years’ professional experience in strategic planning, communication, media, advertising, marketing or other related position.
To have your professional experience considered you must include in your application a CV and personal statement that details your experience.
Pathways
Upon successful completion of this program you may be eligible to undertake further studies at RMIT University including
Fees
2020 indicative fees
Full-fee places: AU$11,520.
Additional expenses
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
Amount quoted is the 2020 total program tuition fee, and is based on a total annual load of 48 credit points. A proportionate fee applies for more or less than the full-time study load.
Fees are adjusted on an annual basis and these fees should only be used as a guide.
Defer your payment
This program is offered on a full-fee paying basis only. If you are offered a place, you will need to pay the full tuition costs of your program. However, eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
Learn more about fees for postgraduate study.
How does a HELP loan work?
If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.
This program is approved for income support.
You may be eligible for student income support payments from the Commonwealth Government if you are undertaking a graduate certificate, graduate diploma or an approved professionally oriented masters by coursework program. For more information see Income support for Masters students.
If you are enrolled in an eligible program you will also need to satisfy all other student payment eligibility requirements. You can contact Centrelink or the Department of Human Services for further information about student income support entitlements, your eligibility and how to apply.
The total indicative tuition fee for 2020 commencement is AU$XX,XXX.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.
RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds. Learn more about RMIT Scholarships.