Our Graduate Certificate in Digital Communication Strategy equips you with the strategic, creative, critical thinking, and project management skills to transform your career.

Learn how to collaborate and craft compelling stories and amplify them across channels such as social media video, podcasts and more.

Through this course, you'll complete four subjects, and one Future Skills elective bundle of your choice. Tailor your course to your areas of interest, expertise, or work experience.

Strategy and Storytelling in Digital Communication

Communication strategy is only as good as the salience of its stories. Develop ethical and compelling communication strategies and stories. Learn the critical practice of finding, developing and telling stories in our changing digital and media landscape across digital platforms and channels.

Audience Engagement, Ethics, and Analytics

Develop ethical approaches to listen, engage, gather, interpret feedback and anticipate your audience’s needs. Evaluate online audience listening tools and create accurate target audience profiles. Utilising AI and machine learning tools, set up and measure campaigns, testing, and optimisation to improve a campaign’s effectiveness. Visualise data insights about audiences and campaigns and present these findings to decision makers.

Developing and Managing Engaging Digital Content

Learn how to create different forms of digital content and manage content projects. Apply knowledge of communication strategy to create content that brings stories to life across digital platforms including video, social media, games and more.

Future Skills Bundle Option 1: Digital Marketing Strategy + Implementing Digital Marketing Campaigns

Learn the end-to-end marketing process from developing a successful marketing strategy to implementing digital marketing campaigns. Explore key digital tactics and techniques, identify customer business behaviour and segmentation, and develop Search Engine Optimisation (SEO) and Search Engine Management (SEM) strategies.

Future Skills Bundle Option 2: Developing AI Strategy + Customer Experience Strategy and Design

The AI strategy component of the course focuses on foundation AI concepts, ethics and applications including AI fundamentals and AI tools from Amazon Web Services. Tthe Customer Experience Strategy and Design course will equip you with the capability to develop innovative, memorable and delightful customer experiences.

Receive world-class support with our online facilitators who are the best and what they do.

Being 100% online, get 24/7 on-demand access to the course content, ensuring you don’t have to reduce your work or compromise your lifestyle. Plus, you’ll graduate with a globally recognised postgraduate qualification.

Students in this course can expect 10-12 hours study per week, per subject.

For each subject in this course, you will complete a number of assessments.

Examples of these assessments include:

Strategy and Storytelling in Digital Communication

• Develop a digital communication strategy summary in response to a brief
• Craft a story that aligns to the strategy and an audience
• Review stories and subsequently develop a relevant content plan

Audience Engagement, Ethics, and Analytics

• Create customer profiles with a data source rationale
• A report that analyses and recommends an audience analysis tool
• Create a campaign effectiveness report and video presentation

Developing and Managing Engaging Digital Content

• Develop a channel plan
• Develop a digital content artefact and rationale for how it achieves specified goals and platforms for its use
• Review two stories and develop project recommendations addressing strategy fit, budget, timelines and stakeholder engagement

Digital Marketing Strategy + Implementing Digital Marketing Campaigns

• Create a digital marketing strategy portfolio
• Produce and finalise a digital marketing campaigns portfolio

Developing AI Strategy + Customer Experience Strategy and Design

• Finalise an artificial intelligence in marketing portfolio
• Establish a customer experience strategy portfolio

You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or at least three years’ professional experience in strategic planning, communication, media, advertising, marketing or other related position.

To have your professional experience considered you must include in your application a CV and personal statement that details your experience.

You must meet the University's minimum English language requirements to be eligible for a place in this program.

If you are a local student, refer to the English requirements for postgraduate coursework programs.

If you are an international student, refer to the English requirements and equivalency information. The program requires a minimum overall score of 6.5 with no band less than 6.0 in IELTS (Academic).

2022 tuition fees:

• AU$2,880 per course
• Total AU$11,520 for four courses.