Diploma of Marketing and Communication
RMIT’s Diploma of Marketing and Communication offers unique, industry-led approaches to developing the creative and business communication skills essential for life and work. Learn how to interpret market trends, design and implement strategies relating to media and social media engagement.
Drawing on our global relationships you will have the opportunity to develop an integrated marketing and communication plan for a client as part of the Virtual Global WIL Project.
As part of the project you will:
- work in a global team with students in the USA, Ireland and Vietnam
- develop skills in international project coordination
- use online business communication tools
- build intercultural communication skills
This industry-focused program offers you the chance to work on real projects and campaigns with high profile industry partners in RMIT’s agency simulator, or participate in a job placement. These opportunities for hands-on skills based learning will put you ahead of the pack to get the right job right now.
Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions. In particular, this program enhances the learning experience by integrating new media delivery methods such as blogs, discussion boards, quizzes and wikis. Many courses within the program develop skills in project and time management by using ‘check points’ that provide frequent opportunities for teacher and peer feedback
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account. Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes group presentations, work-simulated projects, tests, discussion board participation and practical assignments including case study analysis and scenarios.
You will work with real clients on real projects to gain an understanding of fundamental marketing concepts and use a fully integrated simulated environment, The Agency.
This program is strongly career-focused and is taught and assessed using practical skills and knowledge by teachers who have recent industry experience. In addition, guest speakers from industry are invited to speak to classes, to further enhance your industry knowledge and support your understanding of concepts and assessment tasks. Past students are also invited to classes to share their industry transition experience.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
The program is designed around six specialised areas:
- Market research and evaluation
- Advertising - strategic and creative idea generation
- Event and project management
- Media management
- Social media
- Marketing communication.
Choose a program structure
|Diploma of Marketing and Communication||City Campus||
6 months full time
6 months full time
Choose a program structure
Program code: C5366
National curriculum code: BSB52415
This program has been developed with the help of industry leaders to ensure graduates are prepared for careers in new and developing media.
Graduates will be prepared for entry level jobs in the marketing and communications industries. Recent graduates of the diploma and advanced diploma have gained employment in the following roles and industries:
- Digital Content Consultant
- Market Strategy Consultant – boutique marketing agency
- Marketing Officer – real estate
- Marketing Executive – the Arts
- Entrepreneur/Business Owner
- Analyst – banking
- Marketing Manager – property development
- Marketing Manager – telecommunications
With the program designed around specialist skill sets ranging from media to project and event management, advertising and marketing, you can expect to progress to roles including:
- Account planner or manager
- Advertising account manager
- Advertising creative director
- Marketing team leader or manager
- Product manager
- Public relations manager.
Graduates are encouraged to pursue further study at advanced diploma and bachelor degree level.
Successful completion of the RMIT Certificate IV in Marketing and Communication, RMIT Certificate IV in Marketing, RMIT Certificate IV in Advertising (or equivalent), provided specific prerequisite studies have been completed:
- BSBCMM401 Make a presentation
- BSBCRT401 Articulate, present and debate ideas
- BSBMGT407 Apply digital solutions to work processes
- BSBMKG417 Apply marketing communication across a convergent industry
- BSBMKG418 Develop and apply knowledge of marketing communication industry.
In order to complete this program, students are required to meet the inherent requirements.
About inherent requirements
This information is provided to inform you about:
- the types of activities which you may reasonably expect to undertake throughout your program
- the non-academic abilities you may need for these activities.
The description of inherent requirements below will help you to:
- understand more about each program
- determine if you may need support during your program
- make an informed decision about the suitability of various programs
If there are any activities outlined which may be difficult for you to undertake, please discuss this with your program co-ordinator, program manager or Equitable Learning Services.
RMIT is committed to supporting diversity and inclusion. We support students with a disability, long term illness and/or mental health condition by making reasonable adjustments to our teaching and learning, assessment, professional experience and Work Integrated Learning (WIL) placement activities to enable students to participate fully.
In order to receive adjustments, you need to register with Equitable Learning Services.
Graduates of the RMIT Diploma of Marketing and Communication can apply for exemptions from these RMIT programs, subject to meeting each program's entry requirements:
- Bachelor of Business (Accountancy)
- Bachelor of Business (Economics and Finance)
- Bachelor of Business (Economics and Finance) (Applied)
- Bachelor of Business (Entrepreneurship)
- Bachelor of Business (Financial Planning)
- Bachelor of Business (Financial Planning)/Bachelor of Business (Accountancy)
- Bachelor of Business (Human Resource Management)
- Bachelor of Business (Information Systems)
- Bachelor of Business (Information Systems) (Applied)
- Bachelor of Business (International Business)
- Bachelor of Business (International Business) (Applied)
- Bachelor of Business (Logistics and Supply Chain Management)
- Bachelor of Business (Logistics and Supply Chain Management) (Applied)
- Bachelor of Business (Management)
- Bachelor of Business (Marketing)
- Bachelor of Business (Marketing) (Applied)
- Bachelor of Business (Professional Accountancy)
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.
- 2018 government subsidised place: AU$4750* per annum
- 2018 full-fee place: AU$6750* per annum
*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.
Use our fee finder to get an estimate of your fees for this program.
Tuition fees are adjusted on an annual basis and these fees should only be used as a guide. Learn more about fees for vocational study.
VET Student Loans
The Australian Government provides financial assistance via the VET Student loan scheme, which allows eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) to defer payment of up to 100% of their student contribution.
How does a HELP loan work?
If your VET Student Loans and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You will only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2018 is $298.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.