Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
Develop skills in this career-oriented program by combining knowledge from the advertising, marketing and public relations industries and working on projects and campaigns for clients.
RMIT’s Diploma of Marketing and Communication offers unique, industry-led approaches to developing the creative and business communication skills essential for life and work. Learn how to interpret market trends, design and implement strategies relating to media and social media engagement.
Drawing on our global relationships you will have the opportunity to develop an integrated marketing and communication plan for a client as part of the Virtual Global WIL Project.
As part of the project you will:
- work in a global team with students in the USA, Ireland and Vietnam
- develop skills in international project coordination
- use online business communication tools
- build intercultural communication skills
This industry-focused program offers you the chance to work on real projects and campaigns with high profile industry partners in RMIT’s agency simulator, or participate in a job placement. These opportunities for hands-on skills based learning will put you ahead of the pack to get the right job right now.
Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions. In particular, this program enhances the learning experience by integrating new media delivery methods such as blogs, discussion boards, quizzes and wikis. Many courses within the program develop skills in project and time management by using ‘check points’ that provide frequent opportunities for teacher and peer feedback
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account. Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes group presentations, work-simulated projects, tests, discussion board participation and practical assignments including case study analysis and scenarios.
You will work with real clients on real projects to gain an understanding of fundamental marketing concepts and use a fully integrated simulated environment, The Agency.
This program is strongly career-focused and is taught and assessed using practical skills and knowledge by teachers who have recent industry experience. In addition, guest speakers from industry are invited to speak to classes, to further enhance your industry knowledge and support your understanding of concepts and assessment tasks. Past students are also invited to classes to share their industry transition experience.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
This program has been developed with the help of industry leaders to ensure graduates are prepared for careers in new and developing media.
Graduates will be prepared for entry level jobs in the marketing and communications industries. Recent graduates of the diploma and advanced diploma have gained employment in the following roles and industries:
- Digital Content Consultant
- Market Strategy Consultant – boutique marketing agency
- Marketing Officer – real estate
- Marketing Executive – the Arts
- Entrepreneur/Business Owner
- Analyst – banking
- Marketing Manager – property development
- Marketing Manager – telecommunications
With the program designed around specialist skill sets ranging from media to project and event management, advertising and marketing, you can expect to progress to roles including:
- Account planner or manager
- Advertising account manager
- Advertising creative director
- Marketing team leader or manager
- Product manager
- Public relations manager.
Graduates are encouraged to pursue further study at advanced diploma and bachelor degree level.
Program and course information
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RMIT has a global reputation for excellence in professional and vocational education, applied research, and engagement with the needs of industry and the community.