Diploma of Business (Public Relations) - 22524VIC
Quick facts
Student type:
Quick facts
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Entry score
Not applicable
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Duration
Full-time 1 year, Part-time 2 years -
Location
Melbourne City -
Fees
Next intake
February, JulyEntry score
Not applicable
Duration
Not applicableLocation
Not applicableFees
Not applicable
Next intake
Not applicable
Overview
Your career in public relations
Develop the skills to enter the workforce in a range of public relations and service industry sectors such as tourism and hospitality, fashion, local government, events, media and communications.
What you will learn
In addition to building knowledge of industry strategies and the importance of interface design and digital media, you will learn to interpret market trends, apply project management skills, develop persuasive copy and presentation techniques, and analyse consumer behaviour.
Gaining real-world experience gave me a really good understanding of what I could expect. It’s been great to see the stuff I learned at RMIT translate into the real world.
- Luke Mitchell
Diploma of Business (Public Relations) and Advanced Diploma of Business (Public Relations)
Details
Public relations (PR) specialists are trained to build an organisation's reputation and maintain positive relationships with their external clients, customers and stakeholders.
This diploma is ideal for confident people with strong problem-solving skills, leadership potential, analytical instincts and a keen curiosity about the world.
In this diploma you’ll learn how to:
- create communication strategies
- be part of a campaign team
- build relationships with colleagues and clients
- develop specialised public relations skills.
We have a reputation for PR education that enhances career opportunities because of our:
- strong relationship with the Public Relations Institute of Australia
- prominent industry connections
- unique work-based learning approach.
Pick up valuable skills and connections through work-integrated learning projects placements in the private, public and not-for-profit sectors and get a chance to work on global client projectswith global business partners and agencies.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, studios, workshops, presentations, group discussions and group project work.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Canvas collaborate with lecturers and fellow students, and access your student email account.
Ongoing assessment throughout the semester includes portfolio work, knowledge tests , essays, reports, oral presentations, group projects, research projects and practical assignments.
This diploma is designed for school-leavers as well as current workers, people looking to change careers or upskill and those with family or other commitments.
RMIT has a leading reputation for Public Relations qualifications that enhance career opportunities. This is due to our strong relationship with the Public Relations Institute of Australia, our prominent industry connections and our unique work-based learning approach.
You will benefit from guest speakers, and will have the opportunity to work on real projects and campaigns within simulated industry style workshops.
Upon completion of this diploma, you have the opportunity to undertake a two-week work placement within the Advanced Diploma of Business (Public Relations).
You'll have the chance to work on project briefs and with members of the Industry Advisory Committee and PRIA. Graduates of this diploma have worked with not-for-profits, government (politicians) and/or on real projects from companies such as Siemens, Nescafe, Australia Post, Guide Dogs Australia, the AFL, Country Road, Climate Change and Vic Roads.
Members of the Public Relations Institute of Australia (PRIA) actively review this diploma's design, assessment and content.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
You will study eight core and four elective subjects that will provide you with a thorough understanding and practical working knowledge of all aspects of public relations including:
- creating public relations campaigns, strategies and communications
- copywriting, creating websites and using digital media
- conducting market research and analysing consumer behaviour
- creating compelling presentations
- managing projects and group work collaboration
- interpret market trends and developments
- creating and designing user interfaces.
Choose a program structure
| Title | Location | Duration | Plan code | CRICOS | ||
|---|---|---|---|---|---|---|
| Diploma of Business (Public Relations) | City Campus |
one year full time study
|
one year full time
|
C5400 |
Choose a program structure
Program code: C5400
National curriculum code: 22524VIC
VTAC Code
If you are eligible to apply via VTAC, copy and paste the below code into VTAC search.
- Plan C5400 - 3200372284
Please ensure that you have checked the admissions requirements and apply page before applying.
Career
Upon completion of the diploma, you are encouraged to progress to the Advanced Diploma of Business (Public Relations). Advanced Diploma graduates will emerge with skills and knowledge necessary to begin a career in the public relations industry in Australia.
Typical roles include:
- public relations account executive
- communications officer
- promotional event coordinator
- social media assistant
- PR officer
- community development officer.
You can seek roles in areas such as fashion, tourism and hospitality, public policy, media, journalism, communication agencies, publishing (particularly for multimedia) not-for-profit and social enterprises.
Admissions
Current Year 12: Successful completion of Australian Year 12 or equivalent or the Australian Senior VCAL Certificate.
This program does not select on ATAR.
Non Year 12: Completion of Post-Secondary studies (including Certificate III), or at least 6 months’ work experience in the communications, business or public relations industry sector.
Pathways
This course offers pathway into further study at RMIT.
Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred degree. These qualifications often provide credit, reducing the duration of your bachelor degree and helping you get the degree you want.
Further study
Graduates of this course will be eligible for exemptions from the courses below, subject to meeting the entry requirements. For more information, explore our Pathway finder, or contact Study@RMIT.
Credit and recognition of prior learning
Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience. Find out if you might be eligible.
Fees
2022 fees
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.
- 2022 government subsidised place: AU$9,000* per annum
- 2022 full-fee place: AU$11,000* per annum
*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.
Fee finder
Use our fee finder to get an estimate of your fees for this program.
Eligibility Exemption criteria
**The Victorian Government is currently waiving three (3) eligibility criteria around prior qualifications. This means that more people who want to study a vocational education program at RMIT, and who have studied previously, will be able to access a government subsidised place in a program. Find out how to check your eligibility
Defer your payment
The Australian Government provides financial assistance via the VET Student Loans scheme, which allows eligible students in eligible programs to defer payment of their tuition fees, up to the maximum loan amount for their program.
Learn more about fees for vocational study.
Payments and refunds
For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.
VET Student Loans
The Australian Government provides financial assistance via the VET Student Loans scheme, which allows eligible students in eligible programs to defer payment of their tuition fees, up to the maximum loan amount for their program.
How does a VET Student Loan work?
If your VET Student Loan application is successful, the Australian Government will pay RMIT your tuition fees on your behalf, up to the maximum loan amount for your program.
Your VET Student Loan becomes part of your VETSL debt. You will start repaying your accumulated VETSL debt to the Australian Government once you earn above the minimum income threshold for repayment, which is adjusted each year (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
For more information see VET Student Loans or Study Assist.
Vet Student Loan cap
If your program is eligible for the VET Student Loan scheme and has a loan cap that doesn’t cover the total amount of the tuition fees for your program, then you’ll need to pay RMIT the difference by the due date once you exceed the cap.
It’s easy for you to keep track of your VET Student Loan debt, and you can choose to make upfront payments at any time before the census date.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2022 is $315.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.