Dr. David Ho
Details
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College: School of Media & Communication
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Department: School - Media & Communication
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Campus: City Campus Australia
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hai.ho2@rmit.edu.au
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ORCID:
0000-0001-9909-434X
Open to
- Masters Research or PhD student supervision
About
Dr David (Phu Hai) Ho is a Lecturer in Advertising in the School of Media and Communication. He is a seasoned communication strategist with over 20 years of experience in the advertising, marketing, and media sectors across East Asia. He has held senior roles at leading organisations including PepsiCo, British American Tobacco, Beam Suntory, DFS Singapore, and VieON, with expertise in integrated marketing communication, brand strategy, and data-driven media planning.
David is a committed and innovative educator who designs, coordinates, and delivers high-impact courses in advertising and communication. His teaching spans undergraduate and postgraduate levels, with a focus on creativity in advertising, work-integrated learning, and digital communication. He brings a student-centred, industry-informed teaching philosophy that emphasises creativity, critical thinking, and ethical practice. His pedagogy integrates real-world problem solving and interdisciplinary collaboration, preparing students to engage meaningfully with the evolving advertising and media landscape.
His research examines psychological mechanisms in brand communities. He supervises PhD candidates and is actively involved in interdisciplinary research linking communication, education, and emerging technologies in the creative industry.
Academic positions
- Lecturer in Advertising
- RMIT University
- School of Media and Communication
- Melbourne, Australia
- 2025 – Present
- Lecturer of Communication
- RMIT Vietnam
- School of Communication and Design
- Ho Chi Minh City, Vietnam
- 2018 – 2025
- Adjunct lecturer
- ISB of University of Economics
- Ho Chi Minh City, Vietnam
- 2016 – 2024
- Associate lecturer
- Curtin University
- Viet Nam
- 2008 – 2009
Non-academic positions
- Head of Growth and Marketing
- VieON Company
- Ho Chi Minh, Vietnam
- 1 Sep 2022 – 30 Jun 2023
- Founder
- The Digital Lab
- Ho Chi Minh, Vietnam
- 2020 – Present
- Project Manager
- Zen Studio
- Australia
- 2017 – 2023
- Category Manager
- DFS
- Viet Nam
- 2011 – 2012
- Business Unit Director
- ActMedia, O.M.G.
- Viet Nam
- 2010 – 2011
- Indochina and Thailand Brand Manager
- Beam Global
- Singapore
- 2008 – 2010
- East Asia Area Brand Manager
- B.A.T.
- Viet Nam
- 2007 – 2008
- Senior Brand Manager
- UNZA
- Viet Nam
- 2006 – 2007
- Brand Manager
- Pepsico
- Viet Nam
- 2004 – 2006
Supervisor projects
- The impact of feminist themes in AI-recommended short video advertising on Generation Z's perceptions: An empirical study from Vietnam.
- 10 Dec 2024
- Up\\rooted: Drifting With and Moving Inward to Poetics of Vietnamese Utterances (A Multilingual Project)
- 5 Sep 2024
Teaching interests
Introduction to advertising, Creative advertising, Interdisciplinary communication project, Vietnamese for Prof Comm, PR research, Marketing Communication, Principles of Marketing, Brand and product management, Consumer behaviour, International marketing management, Marketing planning project, Digital marketing management.
Research interests
4701 Communication and media studies
3506 Marketing
5205 Social and personality psychology
4608 Human-centred computing
4405 Gender studies
3901 Curriculum and pedagogy (1,2,3,14,15)
