Dr. Raju Mulye
Details
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College: Economics Finance & Marketing
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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raju.mulye@rmit.edu.au
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ORCID: 0000-0002-5441-4693
Open to
- Masters Research or PhD student supervision
Supervisor projects
- Artisanal Appropriation: An Investigation of Artisan Meaning Perception and Purchase Motivation for Artisan Brands
- 7 Feb 2022
- You Are What You Eat: Understanding the Psychological and Ethical Motives for Organic Food Consumption
- 11 Jun 2019
- Infant formula in China: assessing consumer impact from a country of origin perspective
- 29 Apr 2016
- An Organisational and Consumer Perspective on Bottom of the Pyramid (BOP) Markets
- 20 Jul 2015
- The Role of Attachment in Endorsement
- 20 Jul 2015
Teaching interests
Raju’s primary teaching responsibility over the last few years has been the core course of Marketing Principles. He has also taught Consumer behavior, Marketing research, Marketing models, Marketing Analytics, and other niche areas of marketing in both undergraduate and postgraduate programs. He has been the recipient of several teaching awards and grants, including RMIT’s Innovative Teaching Practice Award as recognition of his unique approach to teaching.
Raju has supervised ten doctoral students to completion and is currently supervising one student in the area of Artisinal Branding.
Supervisor interests
• Decision analysis
• Social dilemmas
• Country-of-origin effect
• Consumer Ethnocentrism
• Social Media Influencers
Research interests
Raju Mulye’s primary research interest lies in the application of social dilemma theory to resolving marketing issues. His other research interests include country-of-origin effect, consumer ethnocentrism, and Social Media Influencers.
