Advanced Diploma of Business (Public Relations) - 22525VIC
Quick facts
Student type:
Quick facts
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Entry score
Not applicable
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Duration
Full-time 1 year, Part-time 2 years -
Location
Melbourne City -
Fees
Next intake
FebruaryEntry score
Not applicable
Duration
Not applicableLocation
Not applicableFees
Not applicable
Next intake
Not applicable
Overview
Gaining real-world experience gave me a really good understanding of what I could expect. It’s been great to see the stuff I learned at RMIT translate into the real world.
- Luke Mitchell
Diploma of Business (Public Relations) and Advanced Diploma of Business (Public Relations)
RMIT has a strong relationship with the Public Relations Institute of Australia. Our prominent industry connections and our unique work-based learning approach have enhanced our reputation for quality Public Relations programs that lead to jobs.
Each year, around 65% of our graduates secure a job just after graduating, many as a direct result of internships or working on industry projects. Clients who have chosen to work with RMIT public relations students are from not-for-profit, government, community and private sector organisations, across a diverse range of industries including health, social and animal welfare, recruitment, education, transport, sport and retail.
The rest choose to take a credit pathway into an RMIT bachelor's degree in business or communication. Benefits include:
- completing two qualifications in fewer than 4 years
- studying a combination of vocational and higher education saves on tuition fees
- combining skills-based and theoretical learning
- studying across disciplines exposes students to broader industry connections and future career opportunities.
Details
RMIT offers a variety of learning and teaching approaches including lectures, seminars, studios, workshops, presentations, group discussions and syndicate work. You will also have the opportunity to work on real projects and campaigns in a simulated communications agency.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access learning materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Ongoing assessment throughout the semester includes portfolio work, knowledge tests, essays, reports, oral presentations, group projects, research projects and practical assignments.
Throughout the curriculum, a minimum of five WIL (work-integrated learning) projects are embedded into the assessments over the two semesters. Students work directly with industry on live briefs to complete assessment, gain practical vocational experience and build their skills in the public relations sector.
You will benefit from guest speakers and will have the opportunity to work on real projects and campaigns in a simulated communications agency or undertake a practical work placement. Placements usually commence in February or July (depending on the diploma start date) and are approximately 15 days in duration.
There is also an opportunity to participate in the Virtual Global WIL Project to implement your knowledge and skills relating to global business operations and project coordination. The project involves RMIT students working in a global team with students from partner countries to prepare a public relations campaign.
Guiding the development of this advanced diploma, both nationally and internationally, is an Industry Advisory Committee of high-profile executives who work in specialised sectors of the public relations industry. The Committee creates a strategic bridge between the latest in technology, public policy, communications and business.
Members of the Public Relations Institute of Australia (PRIA) actively review this diploma's design, assessment and content
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
You will study eleven core and seven elective subjects to develop specialised public relations skills, including:
- develop and manage social media and communication strategies
- develop, manage and evaluate complex public relations campaigns
- manage fundraising and sponsorship activities
- build client relationships and networks
- develop and write strategic documents and influence opinion within communication and presentation techniques
- conduct e-marketing communications
- develop media relations and media briefs
- manage public affairs.
You will also learn how to:
- develop and implement business and crisis management plans
- develop cross-cultural communication and negotiation strategies
- apply corporate social responsibility to public relations
- address and adhere to government and industry requirements
- apply writing skills.
Choose a program structure
| Title | Location | Duration | Plan code | CRICOS | ||
|---|---|---|---|---|---|---|
| Advanced Diploma of Business (Public Relations) | City Campus |
1 year full time study
|
1 year full time
|
C6169 |
Choose a program structure
Program code: C6169
National curriculum code: 22525VIC
Career
The Advanced Diploma is a highly regarded qualification, suited to people already employed in public relations and those seeking broader career and study options.
Graduates will emerge with skills and knowledge necessary to begin a career in the public relations industry in Australia.
Industry consultation has highlighted a need for public relations expertise in a wide range of industry sectors, including not-for-profit organisations, social enterprises and consultancies. Roles include communications officer, events coordinator, public relations officer, account executive, social media coordinator and community development officers in areas such as tourism and hospitality, fashion, business, public policy, media, journalism, strategic communications, publishing (particularly for multimedia), and government.
Successful completion of the program may allow graduates to enter senior roles such as:
- public relations manager
- communications manager
- senior public relations advisor.
Potential employment opportunities include:
- public relations /public affairs
- public relations communications specialist
- public relations consultant
- digital media and public relations advisor
- public relations strategist ,
Typically graduates seek employment on the completion of this qualification, or pathway into higher study, including the Bachelor of Business or Bachelor of Communications (Public Relations).
Admissions
Pathways
This course offers pathways into further study at RMIT
Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred degree. These qualifications often provide credit, reducing the duration of your bachelor degree and helping you get the degree you want.
For more information, explore our Pathway finder, or contact Study@RMIT.
Credit and recognition of prior learning
Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience. Find out if you might be eligible.
Fees
2022 fees
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.
- 2022 government subsidised place: AU$9,500* per annum
- 2022 full-fee place: AU$12,500* per annum
*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.
Fee finder
Use our fee finder to get an estimate of your fees for this program.
Additional expenses
- Student services and amenities fee (SSAF): AU$315 maximum fee for 2022.
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide.
Eligibility Exemption criteria
**The Victorian Government is currently waiving three (3) eligibility criteria around prior qualifications. This means that more people who want to study a vocational education program at RMIT, and who have studied previously, will be able to access a government subsidised place in a program. Find out how to check your eligibility
Defer your payment
The Australian Government provides financial assistance via the VET Student Loans scheme, which allows eligible students in eligible programs to defer payment of their tuition fees, up to the maximum loan amount for their program.
Learn more about fees for vocational study.
Payments and refunds
For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.
VET Student Loans
The Australian Government provides financial assistance via the VET Student Loans scheme, which allows eligible students in eligible programs to defer payment of their tuition fees, up to the maximum loan amount for their program.
How does a VET Student Loan work?
If your VET Student Loan application is successful, the Australian Government will pay RMIT your tuition fees on your behalf, up to the maximum loan amount for your program.
Your VET Student Loan becomes part of your VETSL debt. You will start repaying your accumulated VETSL debt to the Australian Government once you earn above the minimum income threshold for repayment, which is adjusted each year (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
For more information see VET Student Loans or Study Assist.
Vet Student Loan cap
If your program is eligible for the VET Student Loan scheme and has a loan cap that doesn’t cover the total amount of the tuition fees for your program, then you’ll need to pay RMIT the difference by the due date once you exceed the cap.
It’s easy for you to keep track of your VET Student Loan debt, and you can choose to make upfront payments at any time before the census date.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2022 is $315.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.