Media

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Up at dawn to get the scoop. Hands racing to write the first draft of history. Here's to our media, and our communicators, the gatekeepers, truth tellers, and story makers. Pitching to media and riding out the rush of the embargo, to feel the satisfaction of seeing the breaking news. It's that thrill of reading your byline in print and the way the ink on the pages stains your fingertips. It's framing up the perfect shot, planning an award-winning campaign. And when your design is on the best billboard in the city, they are our experts, sifting through the world's noise, drawing out a single thread to hit home, on the frontline of every global event, in the campaign room, and behind all your favorite brands, armed with pen and paper, a camera, creativity, and the skills to make an impact.  

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Xavier Gomez, Diploma of Live Production and Technical Services student: So I believe Collide is just a collaborative effort of all the live production and audio departments working together with live bands, and putting on pretty much a show from scratch, being behind the scenes, of it all.

Rowena Wise, Advanced Diploma of Music (Sound Production) student: We're all going to record it and make that happen. And I'm going to have a lot of fun setting up the gear. I am excited to have the opportunity to try and problem solve. The approach that a lot of the teachers here have is that you can turn a problem into a really great opportunity to learn so that when you go out in the field, as a professional after this degree you are just equipped with the tools you need to deal with anything that is thrown at you.

Xavier Gomez: It's all happening at the moment, it's all real, very crazy out there, but actually really fun at the same time, learning a lot of new things on the go, which is really cool.

Rowena Wise: I'm finding it really exciting. Like initially, those feelings of nervousness, they just, they're chemically the same as excitement. So I've turned it into that, and it just feels super fun.

Xavier Gomez: So pretty much got into RMIT 15 minutes before class started, which would have been like around quarter past eight. And from then on, we just all came together had like a sort of small meeting within the whole class together and started organising the bump in for all the equipment all the lighting all the sound, which the sounds students did as well.

Rowena Wise: I spent about three or four hours setting up and like tuning the room with the audio equipment and like dancing around all the students from the other departments. There was a few like cable runs that I did that I had to redo and re level because you make mistakes when you're learning these things. But the teachers have been like super nice and supportive and like efficient with communicating.

Xavier Gomez: Learning and working at the same time around this sort of industry, it's, it's really rewarding because you can take things that you've learned at school. And then when you're going on to like a random job, while you're still studying, you're just like, Hey, I remember like how we did that in class. And then you just go straight into it without having to like, think about it too much in the real world. You just like you already got that second nature sort of element to you, like you've already kind of programmed and that sort of thing.

Rowena Wise: It's so nice when everything's set up. All of the problems spots have been dealt with in each area. And then you sit back and the band is the second take in and then it feels quite natural to just instead of thinking through as you're doing it, you're feeling it, and you just reach over and you touch the controls without thinking too much. And that's already a really exciting place to try and get to because it really feel like there's a connection between this and what you're doing.

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The media and communication sector is adapting to new opportunities and technologies.

From the resilience of radio and podcasting, and the shift towards news media and subscription television…  to online advertising trends in voice search and video content.

It’s all about creating a multi-faceted customer experience.

Did you know RMIT is ranked #4 in Australia for media and communication?

With industry partnerships and research-informed teaching, the RMIT Media Precinct will help you develop the skills you need to thrive in an evolving media landscape.

Are you ready to lead in media and communication?

Discover more at rmit.edu.au/study-with-us.

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