Planning a Digital Communication Strategy
*This credential is only available to current RMIT students
The Planning a Digital Communication Strategy credential sits within the Digital Literacy stack. This stack is designed as a tool to support lifelong learning; to prepare you for living, learning and working in a digital society.
Don't compromise opportunities with a lack lustre digital presence. 70% of employers are checking candidates social media profiles before hiring. Your online presence, which includes your social media profiles are the first place a prospective employer checks to find out more about you, so it pays to be three steps ahead.
This course helps you to target social channels where your audience is present and to plan a compelling digital presence, using a number of online platforms. The skills the course facilitates are directly transferable to promoting a small businesses opportunity, a personal project, or indeed to plan an employer's online communication strategy.
- Design presentations with relevant content and in a format and tone that best suits the work purpose and intended audience
- Utilise appropriate technologies (digital and online) to enhance communication of the intended message and engagement with the audience
- Speak to the content of the presentation in a way that is clear, well-paced and encourages audience in engagement with key messages (and using non-discriminatory language)
- Knowing your user/audience
- Know your platform
- Digital communication presentation
- How to craft your message
- Interaction and variety
- Developing visual aids
By completing a digital communication strategy and various online assessment activities, the earner of this credential showed an understanding of how to create an effective online communications plan.