The Digital Ethnography Research Centre focuses on understanding a contemporary world where digital and mobile technologies are increasingly inextricable from the environments and relationships in which everyday life plays out.
DERC excels in both academic scholarship and in our applied work with external partners from industry and other sectors.
DERC approaches this world and how we experience it through innovative, reflexive and ethical ethnographic approaches, developed through anthropology, media and cultural studies, design, arts and documentary practice and games research.
Our research is incisive, interventional and internationally leading. We combine academic scholarship with applied practice to produce research, analysis and dissemination projects that are innovative and based on ethnographic insights.