Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
Learn how to build an organisation's reputation and maintain positive relationships with external clients, customers and stakeholders as a public relations practitioner.
Learn how to be a PR practitioner from industry leaders and how to create communication strategies and develop skills by working on real-life campaigns for local and national clients. You’ll also pick up valuable skills and connections through work placements in the private, public and non for profit sectors and get a chance to work on international projects.
RMIT has a strong relationship with the Public Relations Institute of Australia. Our prominent industry connections and our unique work-based learning approach have enhanced our reputation for quality Public Relations programs that lead to jobs.
Each year, 65% of our graduates secure a job just after graduating, many as a direct result of internships or working on industry projects. Clients who have chosen to work with RMIT public relations students are from Not-For Profit, government, community and private sector organisations across a diverse range of industries including health, social and animal welfare, recruitment, education, transport, sport and retail.
The rest choose to take either a guaranteed one year credit pathway into an RMIT bachelor degree in business or communication. Benefits include:
- Completing two qualifications in less than 4 years
- Studying a combination of vocational and higher education saves on tuition fees
- Combining skills-based and theoretical learning
- Studying across disciplines exposes students to broader industry connections and future career opportunities
Most of your classroom learning and teaching activities will be held in the Swanston Academic Building. RMIT's Swanston Academic Building features wireless connection to printers, the web and specialist learning resources, interactive lecture and tutorial spaces, lectorial theatres, small-group rooms and other innovative learning spaces as well as retail and social spaces.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, studios, workshops, presentations, group discussions and syndicate work. You will also have the opportunity to work on real projects and campaigns in a simulated communications agency.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Ongoing assessment throughout the semester includes examinations, essays, reports, oral presentations, group projects, research projects and practical assignments.
You will benefit from guest speakers, and will have the opportunity to work on real projects and campaigns in a simulated communications agency or undertake a practical work placement. Placements usually commence in February or July and are approximately 15 days in duration.
There is also an opportunity to participate in the Virtual Global WIL Project to implement your knowledge and skills relating to global business operations and project coordination. The project involves RMIT students working in a global team with students from Ireland and the United States to prepare an integrated marketing communications plan.
Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. The Board creates a strategic bridge between the latest in technology and design thinking and business.
Members of the Public Relations Institute of Australia (PRIA) actively review program design and course materials.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
The Advanced Diploma is a highly regarded qualification, suited to people already employed in PR and those seeking broader career and study options.
Graduates will emerge with skills and knowledge necessary to begin a career in the public relations industry in Australia.
Industry consultation has signalled a need for expertise in a wide range of industry sectors, including not-for-profit organisations and consultancies. Roles include information officer, promotional event officer, PR officer and community development officer in areas such as tourism and hospitality, public policy, media, journalism and feature writing, publishing (particularly for multimedia), libraries and information services.
Program and course information
Develop the communication and media skills to step into a qualification in public relations.
See what current students and recent graduate have to say about their RMIT experience.