Advanced Diploma of Marketing and Communication - BSB61315
DurationFull-time 6 months
Next intakeFebruary, July
Next intakeNot applicable
In RMIT’s Advanced Diploma of Marketing and Communication you will apply your knowledge in the classroom, in our simulated communications agency, and by working on projects for clients from a range of sectors.
Recent projects have covered a range of marketing, advertising and public relations activities, including:
- integrated marketing and communication plans
- social media campaigns
- market research
- positioning and diversification strategies
- new product launch
- multimedia production
- web and digital advertising
- digital customer journeys and customer re-engagement
- event promotion
- marketing collateral and infographics
Drawing on our relationships with the advertising, marketing and communication industries and overseas institutions, you will have the opportunity to develop an integrated marketing and communication plan for a client as part of the Virtual Global WIL Project. The project involves collaboration across disciplines and countries as you develop technical business and intercultural communication skills.
By studying the advanced diploma you will:
- learn from marketing and advertising experts
- master the latest industry software, platforms and programs
- be confident collaborating with others and problem-solving
- be job-ready, equipped with the right skills and attitude
- be prepared for further study in business or communications degrees due to RMIT’s generous credit exemptions
Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including workshops, presentations, group discussions, opportunities to participate in case study scenarios and classes where teachers and guests will help you to connect theoretical concepts to the world of work. This program further enhances the learning experience by integrating new media delivery methods such as blogs, discussion boards, quizzes and wikis.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account. Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes group presentations, work-simulated projects, tests and practical assignments including case study analysis.
You will work with real clients on real projects to gain an understanding of fundamental marketing concepts and use a fully integrated simulated environment, The Agency.
This program is strongly career-focused and is taught and assessed using practical skills and knowledge by teachers who have recent industry experience. In addition, guest speakers from industry are invited to speak to classes, to further enhance your industry knowledge and support your understanding of concepts and assessment tasks. Past students are also invited to classes to share their industry transition experience.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
The program is designed around six specialised areas:
- Strategic marketing and planning
- Advertising campaign development
- Marketing management
- Financial management
- Public relations – sustainability and corporate social responsibility
- Global marketing and strategic networking
The capstone course, Research Global Design Trends will consolidate previous studies in market research, strategic planning and global marketing.
Choose a program structure
|Advanced Diploma of Marketing and Communication||City Campus||
6 months full time
6 months full time
Choose a program structure
Program code: C6155
National curriculum code: BSB61315
This program has been developed with the help of industry leaders to ensure graduates are prepared for a global career. Skills in media and marketing strategic planning will be highly valued by organisations seeking leadership to achieve brand recognition and business success.
Graduates will be prepared for entry level jobs in the marketing and communications industries. Recent graduates have gained employment in the following roles and industries:
- Digital Content Consultant
- Market Strategy Consultant – boutique marketing agency
- Marketing Officer – real estate
- Marketing Executive – the Arts
- Entrepreneur/Business Owner
- Analyst – banking
- Marketing Manager – property development
- Marketing Manager – telecommunications
With appropriate experience, graduates will be prepared for roles including:
- Account planning manager
- Advertising account director
- Client services executive
- Marketing manager
- Marketing strategist
Successful completion of the RMIT Diploma of Marketing and Communication, RMIT Diploma of Marketing, RMIT Diploma of Advertising (or equivalent), provided specific prerequisite studies have been completed:
- BSBMKG507 Interpret market trends and developments
- BSBMKG523 Design and develop an integrated marketing communication plan
- BSBPMG522 Undertake project work.
This course offers pathway into further study at RMIT
Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred degree. These qualifications often provide credit, reducing the duration of your bachelor degree and helping you get the degree you want.
Graduates of this course will be eligible for exemptions from the course below, subject to meeting the entry requirements. For more information, explore our Pathway finder, or contact Study@RMIT.
- Bachelor of Business (International Business) (Applied)
- Bachelor of Business (Entrepreneurship)
- Bachelor of Business (Professional Accountancy)
- Bachelor of Business (Economics and Finance) (Applied)
- Bachelor of Business (Information Systems) (Applied)
- Bachelor of Business (Marketing) (Applied)
- Bachelor of Business (Logistics and Supply Chain Management) (Applied)
- Bachelor of Business (Management)
- Bachelor of Communication (Advertising)
- Bachelor of Business (Economics and Finance)
- Bachelor of Business (Marketing)
- Bachelor of Business (International Business)
- Bachelor of Business (Accountancy)
- Bachelor of Business (Logistics and Supply Chain Management)
- Bachelor of Business (Human Resource Management)
- Bachelor of Business (Information Systems)
- Bachelor of Business (Financial Planning)/Bachelor of Business (Accountancy)
- Bachelor of Business (Financial Planning)
- Bachelor of Business (Digital Business)
Credit and recognition of prior learning
Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience. Find out if you might be eligible.
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.
- 2020 government subsidised place: AU$5,000* per annum
- 2020 full-fee place: AU$6,750* per annum
*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.
Use our fee finder to get an estimate of your fees for this program.
- Student services and amenities fee (SSAF): AU$308 maximum fee for 2020.
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide.
Eligibility criteria waver
**The Victorian Government is currently waiving two (2) eligibility criteria around prior qualifications. This means that more people who want to study a vocational education program at RMIT, and already have a qualification, will be able to access a government subsidised place in a program. Find out how to check your eligibility.
VET Student Loans
The Australian Government provides financial assistance via the VET Student Loans scheme, which allows eligible students in eligible programs to defer payment of their tuition fees, up to the maximum loan amount for their program.
How does a VET Student Loan work?
If your VET Student Loan application is successful, the Australian Government will pay RMIT your tuition fees on your behalf, up to the maximum loan amount for your program.
Your VET Student Loan becomes part of your VETSL debt. You will start repaying your accumulated VETSL debt to the Australian Government once you earn above the minimum income threshold for repayment, which is adjusted each year (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
Vet Student Loan cap
If your program is eligible for the VET Student Loan scheme and has a loan cap that doesn’t cover the total amount of the tuition fees for your program, then you’ll need to pay RMIT the difference by the due date once you exceed the cap.
It’s easy for you to keep track of your VET Student Loan debt, and you can choose to make upfront payments at any time before the census date.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2020 is $308.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.