Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
In this holistic communications-focused program, you will deepen your knowledge of advertising, marketing and public relations and showcase your skills by working on real industry projects.
In RMIT’s Advanced Diploma of Marketing and Communication you will apply your knowledge in the classroom, in our simulated communications agency, and by working on projects for clients from a range of sectors.
Recent projects have covered a range of marketing, advertising and public relations activities, including:
- integrated marketing and communication plans
- social media campaigns
- market research
- positioning and diversification strategies
- new product launch
- multimedia production
- web and digital advertising
- digital customer journeys and customer re-engagement
- event promotion
- marketing collateral and infographics
Drawing on our relationships with the advertising, marketing and communication industries and overseas institutions, you will have the opportunity to develop an integrated marketing and communication plan for a client as part of the Virtual Global WIL Project. The project involves collaboration across disciplines and countries as you develop technical business and intercultural communication skills.
By studying the advanced diploma you will:
- learn from marketing and advertising experts
- master the latest industry software, platforms and programs
- be confident collaborating with others and problem-solving
- be job-ready, equipped with the right skills and attitude
- be prepared for further study in business or communications degrees due to RMIT’s generous credit exemptions
Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including workshops, presentations, group discussions, opportunities to participate in case study scenarios and classes where teachers and guests will help you to connect theoretical concepts to the world of work. This program further enhances the learning experience by integrating new media delivery methods such as blogs, discussion boards, quizzes and wikis.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account. Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes group presentations, work-simulated projects, tests and practical assignments including case study analysis.
You will work with real clients on real projects to gain an understanding of fundamental marketing concepts and use a fully integrated simulated environment, The Agency.
This program is strongly career-focused and is taught and assessed using practical skills and knowledge by teachers who have recent industry experience. In addition, guest speakers from industry are invited to speak to classes, to further enhance your industry knowledge and support your understanding of concepts and assessment tasks. Past students are also invited to classes to share their industry transition experience.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
This program has been developed with the help of industry leaders to ensure graduates are prepared for a global career. Skills in media and marketing strategic planning will be highly valued by organisations seeking leadership to achieve brand recognition and business success.
Graduates will be prepared for entry level jobs in the marketing and communications industries. Recent graduates have gained employment in the following roles and industries:
- Digital Content Consultant
- Market Strategy Consultant – boutique marketing agency
- Marketing Officer – real estate
- Marketing Executive – the Arts
- Entrepreneur/Business Owner
- Analyst – banking
- Marketing Manager – property development
- Marketing Manager – telecommunications
With appropriate experience, graduates will be prepared for roles including:
- Account planning manager
- Advertising account director
- Client services executive
- Marketing manager
- Marketing strategist.
Program and course information
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RMIT has a global reputation for excellence in professional and vocational education, applied research, and engagement with the needs of industry and the community.