Master of Marketing
Student type:
Quick facts
-
Entry score
Not applicable
-
Duration
Full-time 1.5 years or Part-time equivalent, Part-time 2 years intensive -
Location
Online, Melbourne city -
Fees
Next intake
February, July, RMIT Online Entry score
IELTS 6.5
Duration
Full-time 2 years or 1.5 years accelerated Location
Online, Melbourne city Fees
AU$36,480 (2019 annual)
Next intake
February, July
Overview
Take your career to the next level
Develop specialist skills and knowledge designed to equip you for strategic marketing and leadership roles across a range of sectors.
A stimulating learning environment
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations and group discussions. In addition you will have access to online and digital resources through myRMIT.
Shortly after graduating I secured a role with a major B2B company to relaunch their brand. I got to put into practice the knowledge and skills from my program including conducting extensive market research, the insights from which were used to propose short and long term strategies to dramatically improve their growth.
– Alex Diamond, RMIT Master of Marketing graduate
Learn here, succeed anywhere
At RMIT, we understand the importance of providing students with real-world experiences and the skills to succeed in a rapidly evolving job market.
The Master of Marketing is accredited by the Australian Marketing Institute and students and graduates are eligible to apply for membership of the Australian Marketing Institute and the Australian Market and Social Research Society.
Study online
The Master of Marketing is available at the Melbourne City campus and via online delivery.
Details
An in-depth program providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing effort.
You will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies. You will learn how to design and undertake marketing research, identify and improve your personal management skills, and develop a breadth of knowledge by exploring a number of specialist areas such as consumer behaviour, brand strategy, services marketing, product innovation, marketing communication and social marketing.
The Master of Marketing is avalible:
- at the Melbourne City campus, offering up to two intakes a year
- online, offering up to six intakes a year.
On-campus
Most students in this program maintain either full-time or part-time employment.
Classes run in the evening and occasionally on weekends at the Melbourne City campus.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations and group discussions. In addition you will have access to online and digital resources through myRMIT.
College of Business educational software, the Learning Hub, other online and digital resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes examinations, essays, reports, presentations, group projects, research projects, quizzes and tests, blog journals and practical assignments. Some components of your assessment may be assessed by industry practitioners.
RMIT Online
Delivered 100 per cent online, you can take advantage of six intensive study periods offered each year, and learn wherever there is an internet connection. RMIT’s community-based online study lets you investigate new ideas through video, audio, and practical activities and assessments. In virtual meeting spaces and by participating in discussions forums, you will connect, interact and collaborate with expert lecturers and other professionals studying alongside you. Find out more.
myRMIT
Through myRMIT on-campus and online students can view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access their student email account.
RMIT Online
Delivered 100 per cent online, you can take advantage of six intensive study periods offered each year and learn in your home country. RMIT’s community-based online study lets you investigate new ideas through video, audio, and practical activities and assessments. In virtual meeting spaces and by participating in discussions forums, you will connect, interact and collaborate with expert lecturers and other professionals studying alongside you. Find out more.
Note: 100% online programs do not provide access to Australian student visas.
myRMIT
Through myRMIT on-campus and online students can view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access their student email account.
Advisory Boards consist of high-profile industry representatives who ensure links with industry standards and practice remain current.
Industry experts are invited as guest lecturers to expose on-campus students to current industry developments in marketing.
Work-connected and industry-relevant options available for this program include:
- Working in a student team as part of the Fastrack Innovation Program. In this elective course you will work with mentors to develop and present a solution to a real problem. This form of fast-prototyping is designed so that external organisations can tap into fresh thinking from RMIT students.
- A Business Internship elective where you take up a position for one or two days per week for one semester. This position is normally unpaid and is designed to develop your enterprise skills and increase your overall employability upon graduation. The placement must be self-sourced.
- BUSM4598 Business Skills for Start Ups, a course designed for students interested in starting up their own business.
Not all options may be available to RMIT Online students.
Global study and work is a unique feature of the on-campus program. You can combine an overseas travel and cultural experience with coursework completed in intensive mode and have this credited towards your degree. They depart during the Australian summer or winter vacations and are usually undertaken in the final semester of the master degree.
If you are planning to include a study tour as part of your program, you are advised to check that you have the required number of student electives or credit points available.
On-campus
- 1.5 years full-time or part-time equivalent (with advanced standing)
- 2 years full-time or part-time equivalent (without advanced standing)
RMIT Online
- 2 years part-time (intensive online) (with advanced standing)
For further information about advanced standing see Credits and Masters exemptions.
Depending on your previous studies and experience you could also be eligible for credit towards your program. Credit granted may reduce the amount of study you need to complete.
For more information please see RMIT’s credit transfer and recognition of prior learning policy.
On-campus (Study in Australia)
- 1.5 years full-time (with advanced standing)
- 2 years full-time (without advanced standing)
RMIT Online (Study from your home country)
- 2 years part-time (intensive online) (with advanced standing)
On-campus
The master degree comprises core and elective courses. You will be able to select six electives that can both deepen and broaden your knowledge of marketing, and will complete a practice-based marketing research project.
RMIT Online
The online master degree comprises 12 core courses, delivered across six study periods, allowing you to focus on one course at a time.
In both delivery models, you will explore a complex problem, and test and evaluate potential solutions with industry and community stakeholders in the compulsory course, Business Research Design.
Program plans
Plans are variations offered for a program such as specialisations, modes of delivery or location. Browse a plan to see the courses our students are currently studying.
MC197EXE15
Melbourne City Campus, Full-time 1.5 years or Part-time equivalent
Program plans
Plans are variations offered for a program such as specialisations, modes of delivery or location. Browse a plan to see the courses our students are currently studying.
MC197EXE15
Melbourne City Campus, Full-time 1.5 years CRICOS 077512F
MC197P15
Melbourne City Campus, Full-time 2 years CRICOS 077512F
Career
This program will enhance your ability to:
- obtain promotion to a more senior position
- be more effective in a marketing role
- contribute more to specific marketing activities.
Career destinations include:
- marketing management
- brand management and consulting
- stakeholder engagement and reputation management
- strategic marketing and consulting
- product management
- integrated marketing communication management
- market research, market modelling, forecasting and analysis
- pricing and promotions research
- product testing and product innovation.
Accreditation
The RMIT Master of Marketing is an AMI Accredited Course.
Membership
Professional bodies may offer students and/or graduates membership, opportunities for entry into professional qualification programs and other career enhancing benefits.
For further details about accreditation and information about membership and opportunities for students and graduates, please visit our accreditation and membership page.
Expand your thinking
Gain a cross disciplinary perspective on marketing for the global workplace. See where our graduates have taken their careers.
Admissions
- An Australian bachelor degree or equivalent, or higher level qualification, in business (or related) discipline from a recognised tertiary institution; or
- An Australian bachelor degree or equivalent in any discipline and a minimum of three years full-time equivalent management experience*; or
- The RMIT Graduate Certificate in Marketing
* Applicants will be required to submit a curriculum vitae (CV).
2 year duration
You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or higher level qualification in any discipline.
1.5 year duration
You must have successfully completed:
An Australian Bachelor degree, Graduate Certificate, Graduate Diploma or Masters degree (or equivalent overseas qualification) in Business (or a related discipline).
OR
An Australian bachelor degree (or equivalent overseas qualification) in any discipline and a minimum of three years full-time equivalent management experience*.
OR
The RMIT Graduate Certificate in Marketing.
* Applicants will be required to submit a curriculum vitae (CV).
Entry requirements
To study this program you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Paper Based Test): minimum score of 580 (TWE 4.5)
- TOEFL (Internet Based Test - IBT): minimum overall score of 92 (with minimum of 20 in all sections)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an Advanced Plus Certificate at RMIT English Worldwide.
Pathways
Advanced standing
If you have completed an Australian bachelor degree or equivalent, or higher level qualification, in a business (or related) discipline from a recognised tertiary institution, you will receive exemptions from the four business enabling courses.
Masters exemptions
If you have successfully completed one of the following qualifications you will be eligible for exemptions as detailed in the table below.
The masters exemptions listed indicate the maximum exemptions offered, including advanced standing and courses where content matches previous study.
| Qualification level | Masters exemptions offered | Remaining program duration* |
|---|---|---|
| Bachelor degree (AQF level 7) - any discipline and a minimum of three years full-time equivalent management experience | 48 credit points (equivalent to one semester [6 months] of full-time study) | 144 credit points (equivalent to three semesters [1.5 years] of full-time study) |
| Bachelor degree (AQF level 7) - business-related discipline | 48 credit points (equivalent to one semester [6 months] of full-time study) | 144 credit points (equivalent to three semesters [1.5 years] of full-time study) |
| Bachelor degree (Honours) (AQF level 8) - business-related discipline | 48 credit points (equivalent to one semester [6 months] of full-time study) | 144 credit points (equivalent to three semesters [1.5 years] of full-time study) |
| Graduate Certificate (AQF level 8) - in the same discipline | Up to 96 credit points (equivalent to two semesters [1 year] of full-time study) | 96 credit points (equivalent to two semesters [1 year] of full-time study) |
| Graduate Diploma (AQF level 8) - in the same discipline | Up to 120 credit points (equivalent to two-and-a-half semesters [1.5 years] of full-time study) | Up to 96 credit points (equivalent to two semesters [1 year] of full-time study) |
| Master degree (AQF level 9) - business-related discipline | Up to 120 credit points (equivalent to two-and-a-half semesters [1.5 years] of full-time study) | Up to 96 credit points (equivalent to two semesters [1 year] of full time study) |
* Duration indicated is the normal study duration; for some programs spring and summer semesters may be offered, reducing the study time.
If you have a major in a non-business discipline and do meet meet the management experience requirement, you will begin your studies at graduate certificate level. The graduate certificate provides an entry pathway that considers non-managerial work experience and tertiary studies other than in a business-related discipline.
Upon successful completion of the Graduate Certificate in Marketing you will be admitted to the Master program, which requires the successful completion of further courses.
Credit
You may also be eligible for further credit. Learn more about eligibility for credit transfer and recognition of prior learning.
Exemptions from this program will be assessed consistent with the principles of the RMIT Credit Policy.
When you successfully complete the Graduate Certificate in Marketing you are guaranteed entry into the Master of International Business with 1 semester of advanced standing (equivalent to 48 credit points).
Same discipline exemptions
If you have successfully completed an Australian Bachelor degree (or equivalent) or higher level qualification in a Business (or related) discipline, you will be eligible for same discipline exemptions with 1 semester of advanced standing (equivalent to 48 credit points).
Alternatively, you can gain entry from a range of RMIT undergraduate programs.
Business research programs are offered at Master and Doctoral level.
Find out if you are eligible for credit transfer and recognition of prior learning.
Fees
The Master of Marketing is available on-campus in Melbourne and online.
2019 indicative fees:
Study on campus
- Full-fee: AU$29,760* per annum.
Study online
- 2019 full-fee: AU$3,720 per 12 credit point course.
- 2018 full-fee: AU$3,720 per 12 credit point course.
Learn more about fees for online study.
* Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.
This program is offered on a full-fee paying basis only. If you are offered a place, you will need to pay the full tuition costs of your program. However, eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
Tuition fees are adjusted on an annual basis and these fees should only be used as a guide.
For more information and to learn how to calculate your exact tuition fees see postgraduate study fees.
How does a HELP loan work?
If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.
This program is approved for income support.
You may be eligible for student income support payments from the Commonwealth Government if you are undertaking a graduate certificate, graduate diploma or an approved professionally oriented masters by coursework program. For more information see Income support for Masters students.
If you are enrolled in an eligible program you will also need to satisfy all other student payment eligibility requirements. You can contact Centrelink or the Department of Human Services for further information about student income support entitlements, your eligibility and how to apply.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student. The SSAF is calculated based on your enrolment load and the maximum fee for 2019 is $303.
You may be eligible to apply to defer payment of the SSAF through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
Study on campus
The total indicative tuition fee for 2019 commencement is AU$74,880 (full 2 year program plan MC197P15).
For students who meet the entry requirements for the 1.5 years program (program plan MC197EXE15), the total indicative tuition fee for 2019 commencement is AU$55,680.
If you do not meet the entry requirements, you will be offered a place in the full two year program.
Study online
Fees for international students studying online in your home country in 2019 are $3,720 per 12 credit point course.
Fees for studying online in your home country in 2018 are AU$3,720 per 12 credit point course.
Learn more about fees for online study.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.