Bachelor of Communication (Public Relations)
Student type:
Quick facts
-
Duration
Full-time 3 years -
Location
Melbourne City -
Fees
Next intake
February, July Duration
Full-time 3 years Location
Melbourne City
Overview
Public Relations is a career for people with enquiring minds. Advising organisations on how to enhance their working relationships and reputation is at the heart of modern PR.
A PR degree at RMIT prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.
Do you want to know more about how organisations interact with people and the world around them? Are you interested in investigating the core of an issue to find out why it is important to an organisation and the people it deals with? In this degree, you’ll gain the skills to work out how an organisation can achieve its objectives.
This degree includes courses in communications and theory, principles and research, and contextual studies. These courses promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and research, with an emphasis on problem solving, creativity, project and relationship management.
You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with PR.
Details
Classes are taught in lectures, workshops and tutorials. Staff members have industry experience and are active in PR organisations, ensuring they are up-to-date with the latest global directions.
You will be assessed individually and in groups through presentations and assignments. In your final year, you will undertake an internship at the company of your choice in Australia or globally.
All courses are delivered in English. You will have access online and digital resources through the myRMIT student portal. Additional assistance is available from the RMIT Study and Learning Centre.
This degree has been developed in close association with experienced public relations practitioners. Their ongoing commitment as Program Advisory Committee members, staff members and guest lecturers contribute to the degree’s reputation.
Year 1
You’ll participate in structured projects based on real-world client scenarios requiring public relations solutions.
Year 2
You’ll complete a project commissioned by an organisation and build complementary workplace skills with the guidance of industry practitioners.
Year 3
You’ll plan and implement a public relations campaign, working on a real project. You will also complete an internship in a supervised placement in a not-for-profit, corporate or government organisation or in a PR consultancy.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
You may take study tours, or study abroad with exchange partners including RMIT Vietnam.
Throughout the degree, local and overseas professionals appear as guest lecturers.
Part of the degree also focuses on international PR and globalisation, looking at different cultures and PR regulations. Skills taught in the degree can be applied both in Australia and overseas.
There are opportunities to study abroad through global work, exchange and study experiences with over 165 partner universities worldwide.
The Bachelor of Communication (PR) combines studying a professional subject with a contextual studies specialisation and a choice of subjects taken from a range of School and University-wide electives. The degree is designed so that you will develop critical and analytical skills, theoretical knowledge and research expertise with which to better understand and evaluate your own and others’ work.
Professional studies
You'll find out why and how organisations use PR and learn about professional protocols and ethics. Along the way, you’ll learn basic communication models, drawn from the social sciences and cultural studies, as well as research methods. You will build written and verbal communication skills using a variety of communication media, and hone your analytical skills to prepare you for leadership roles in the industry.
Contextual studies
You will study one of five contextual strands as part of your degree. The five contextual strands are: Asian Media and Culture; Cinema Studies; Politics Economies Communication; Literary Studies; Approaches to Popular Culture.
Electives
Throughout your degree, you will also have the chance to select a number of courses from a wide range of School and University electives depending on your particular career and personal interests.
Choose a program structure
| Title | Location | Duration | Plan code | CRICOS | ||
|---|---|---|---|---|---|---|
| Bachelor of Communication (Public Relations) | City Campus |
3 years full time
6 years part time
|
3 years full time
|
BP223 | 048666F |
Choose a program structure
Program code: BP223
Career
PR is now a main focus in many organisations, which has helped to improve its profile in business. Changes in technology have helped the PR process evolve to keep pace in fast-paced environments that need to cut through to fragmented audiences.
There is a strong employment rate upon graduation as the degree prepares students to problem-solve and construct communication materials effective in all sectors of PR, making our graduates adaptable to the ever-changing business environment. Many graduates also start their own businesses.
Public relations graduates work in many areas including:
- corporate communication
- change management
- internal communication
- issues and crisis management
- public affairs and lobbying
- media relations and publicity
- event management
- fundraising and sponsorship
- strategic communication
- brand management.
Admissions
You must have successfully completed an Australian Year 12 (or equivalent senior secondary school qualification).
Prerequisites
Victorian Certificate of Education (VCE) units 3 and 4: a study score of at least 30 in any English, or equivalent studies.
Rankings and adjustment factors
Entry to this program is competitive. Eligible applicants are ranked and selected in order of merit based on their academic achievement plus any adjustment factors.
Adjustment factors include equity access schemes and/or subject adjustments.
We will consider your entire academic record to determine your eligibility for entry. The highest level of education you have previously completed will usually determine how you are ranked.
Selection criteria by applicant type
Please select the highest level of education you have or will be completing in order to find out the selection criteria that applies to you:
Adjustment factors available only to applicants currently studying Year 12
School Network Access Program (SNAP)
- The SNAP access scheme is designed to increase tertiary participation by giving priority access to RMIT diploma and degree programs to eligible applicants currently studying Year 12 at a SNAP partner school.
Adjustment factors available only to applicants currently studying Year 12 or whose highest qualification is a completed Year 12.
Subject adjustments
- A study score of 40 in any English equals 2 aggregate points per study.
- A study score of 35 in Economics, any History or Psychology equals 1 aggregate point per study.
- Overall maximum of 4 points.
Regional adjustments
- RMIT automatically allocates adjustment factors to Year 12 applicants from a low socio-economic status area for all certificate IV, diploma, advanced diploma, associate degree and degree level programs that select primarily on ATAR.
- Low socio-economic status areas are determined by applying the Australian Bureau of Statistics (ABS) Socio-Economic Index for Areas (SEIFA) Index of Education and Occupation.
Equity access schemes
- Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on an applicant’s most recent academic performance.
- This program has been recognised as being under-represented by female applicants. Additional adjustment factors may apply to those applying to category 1 of the Special Entry Access Scheme or RMIT access application.
- Find out more about the eligibility requirements for each Special Entry Access Scheme and RMIT access categories.
- If you are applying through VTAC you should apply for the Special Entry Access Scheme.
- If you are applying directly to RMIT you should apply for RMIT Access. The system will prompt you to do this during your application.
Elite Athlete Program
- The RMIT Elite Athlete Program supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities.
Aboriginal and Torres Strait Islander peoples
- The Indigenous Access Program supports your application to RMIT through an informal interview process where you will receive help from the Ngarara Willim Centre. Additional consideration will be given if you have relevant life, work, education or training experience.
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., level of TAFE qualification completed (including any adjustment factors). We will consider your entire academic record to determine your eligibility for entry. The highest level of education you have previously completed will usually determine how you are ranked.
You will be assigned a selection rank (comparable to an ATAR) based on your highest completed qualification:
- Advanced Diploma: 81
- Diploma: 72
- Certificate IV: 54
Personal statement
You are encouraged to submit a personal statement outlining:
- your reasons for wanting to study this program
- your intended career path
- the personal strengths and attributes you will bring to the program
- details of any related work or voluntary experience
If you do not submit a personal statement you will be considered on the basis of academic achievement only.
Applicants applying to RMIT through VTAC can complete and submit the VTAC personal statement via their online VTAC account.
Applicants applying Direct to RMIT can upload their completed personal statement via their online Direct application.
Special Tertiary Admissions Test (STAT)
You may satisfy the academic requirements by completing the STAT multiple choice.
If you are applying to RMIT as an applicant with vocational education training, you may sit the STAT multiple choice if you:
are 19 years of age or over as of 1 January in the year in which you will start your studies and
have not been enrolled in secondary studies for at least two years and
have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program
STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.
Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.
You may be eligible for the following adjustment factors:
Equity access schemes
- Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on an applicant’s most recent academic performance.
- Find out more about the eligibility requirements for each Special Entry Access Scheme and RMIT access categories.
- If you are applying through VTAC you should apply for the Special Entry Access Scheme.
- If you are applying directly to RMIT you should apply for RMIT Access. The system will prompt you to do this during your application.
Elite Athlete Program
- The RMIT Elite Athlete Program supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities.
Aboriginal and Torres Strait Islander peoples
- The Indigenous Access Program supports your application to RMIT through an informal interview process where you will receive help from the Ngarara Willim Centre. Additional consideration will be given if you have relevant life, work, education or training experience.
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., GPA (including any adjustment factors).
We will consider your entire academic record to determine your eligibility for entry. Previous fail grades in similar courses may affect your eligibility.
You must have successfully completed at least two courses (subjects) in an Australian bachelor degree or four courses (subjects) in an Australian associate degree, or overseas equivalent. You will be assigned a selection rank (comparable to an ATAR) based on your GPA.
Personal statement
You are encouraged to submit a personal statement outlining:
- your reasons for wanting to study this program
- your intended career path
- the personal strengths and attributes you will bring to the program
- details of any related work or voluntary experience
If you do not submit a personal statement you will be considered on the basis of academic achievement only.
Applicants applying to RMIT through VTAC can complete and submit the VTAC personal statement via their online VTAC account.
Applicants applying Direct to RMIT can upload their completed personal statement via their online Direct application.
Special Tertiary Admissions Test (STAT)
You may satisfy the academic requirements by completing the STAT multiple choice. If you are applying to RMIT as an applicant with higher education study, you may sit the STAT multiple choice if you:
are 19 years of age or over as of 1 January in the year in which you will start your studies and
have not been enrolled in secondary studies for at least two years and
have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program
STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.
Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.
You may be eligible for the following adjustment factors:
Equity access schemes
- Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on an applicant’s most recent academic performance.
- Find out more about the eligibility requirements for each Special Entry Access Scheme and RMIT access categories.
- If you are applying through VTAC you should apply for the Special Entry Access Scheme.
- If you are applying directly to RMIT you should apply for RMIT Access. The system will prompt you to do this during your application.
Elite Athlete Program
- The RMIT Elite Athlete Program supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities.
Aboriginal and Torres Strait Islander peoples
- The Indigenous Access Program supports your application to RMIT through an informal interview process where you will receive help from the Ngarara Willim Centre. Additional consideration will be given if you have relevant life, work, education or training experience.
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., Special Tertiary Admission Test (STAT) score (including any adjustment factors).
You must have successfully completed an Australian Year 12 (or equivalent qualification) and meet the stated prerequisites.
You may satisfy the academic requirements by completing the STAT multiple choice.
Personal statement
You are encouraged to submit a personal statement outlining:
- your reasons for wanting to study this program
- your intended career path
- the personal strengths and attributes you will bring to the program
- details of any related work or voluntary experience
If you do not submit a personal statement you will be considered on the basis of academic achievement only.
Applicants applying to RMIT through VTAC can complete and submit the VTAC personal statement via their online VTAC account.
Applicants applying Direct to RMIT can upload their completed personal statement via their online Direct application.
Special Tertiary Admissions Test (STAT)
You may satisfy the academic requirements by completing the STAT multiple choice. If you are applying to RMIT as an applicant with work or life experience, you may sit the STAT multiple choice if you:
are 19 years of age or over as of 1 January in the year in which you will start your studies and
have not been enrolled in secondary studies for at least two years and
have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program
STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.
Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.
You may be eligible for the following adjustment factors:
Subject adjustments
- A study score of 40 in any English equals 2 aggregate points per study.
- A study score of 35 in Economics, any History or Psychology equals 1 aggregate point per study.
- Overall maximum of 4 points.
Regional adjustments
- RMIT automatically allocates adjustment factors to Year 12 applicants from a low socio-economic status area for all certificate IV, diploma, advanced diploma, associate degree and degree level programs that select primarily on ATAR.
- Low socio-economic status areas are determined by applying the Australian Bureau of Statistics (ABS) Socio-Economic Index for Areas (SEIFA) Index of Education and Occupation.
Equity access schemes
- Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on an applicant’s most recent academic performance.
- Find out more about the eligibility requirements for each Special Entry Access Scheme and RMIT access categories.
- If you are applying through VTAC you should apply for the Special Entry Access Scheme.
- If you are applying directly to RMIT you should apply for RMIT Access. The system will prompt you to do this during your application.
Elite Athlete Program
- The RMIT Elite Athlete Program supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities.
Aboriginal and Torres Strait Islander peoples
- The Indigenous Access Program supports your application to RMIT through an informal interview process where you will receive help from the Ngarara Willim Centre. Additional consideration will be given if you have relevant life, work, education or training experience.
Additional information
*ATAR refers to the lowest selection rank to which an offer was made (including consideration of any adjustments) for current and recent Year 12 applicants.
RMIT is committed to providing transparency to the admissions process. In line with this commitment, we provide you with information that will help in making informed choices about your undergraduate study options. Find out more about RMIT’s commitment to admissions transparency.
You must have successfully completed an Australian Year 12 (or equivalent senior secondary school qualification) with a minimum 65% average.
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post-secondary diploma in the relevant discipline with the required grades.
Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.
To study this program you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at RMIT English Worldwide.
Pathways
This course offers pathway options. If you don’t meet the entry requirements, a formal pathway might be your way in.
Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred course. These qualifications often provide credit, reducing the duration of your bachelor degree and helping you get the degree you want.
Use our Pathways finder or contact Study@RMIT for more information.
Credit and recognition of prior learning
Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience. Find out if you might be eligible.
Fees
2021 indicative fees
In 2021, the annual student contribution amount (tuition fee) you will pay for a standard year of full-time study is between AU$3,700 to AU$14,500*.
Additional expenses
- Student services and amenities fee (SSAF): AU$313 maximum fee for 2021.
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.
Fees are adjusted on an annual basis and these fees should only be used as a guide.
Defer your payment
You may be eligible to apply for a HECS-HELP loan, which can be used to defer payment of up to the full amount of your student contribution fees. You may also be eligible to apply to defer payment of your SSAF through the SA-HELP loan scheme.
Learn more about fees for undergraduate study.
Paying your fees and applying for refunds
For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.
All undergraduate and honours degrees have Commonwealth supported places (CSP) available.
In a CSP, your tuition fees are subsidised by the Australian Government. Your share of the fee (student contribution) is set each year by the Australian Government and is determined by the discipline areas (bands) of the courses in which you enrol, not the overall program.
How much can I expect to pay for my Commonwealth supported place?
The Australian Government has announced amendments to university funding and student contribution fees under its Job-ready Graduates Package.
The fees in the table below apply to students commencing their program in 2021 and are subject to the passage of legislation. Fees for continuing students are available at fees for Commonwealth supported students.
Each course (subject) falls into a band. The band determines the student contribution amount for the course.
Amounts listed in the table below are based on a standard, full-time study load (96 credit points per year) with all courses in the same band. A proportionate fee applies for more or less than the full-time study load or for enrolment in courses (subjects) from a combination of bands.
You can learn how to calculate your exact tuition fees for units from different bands at fees for Commonwealth supported students.
Maximum student contribution amount for Commonwealth supported places in 2021
Student contribution band by course (subject) |
Maximum annual student contribution amount in 2021 |
Agriculture, english, languages, mathematics, nursing, postgraduate clinical psychology, teaching |
$3,700 per standard year $462 per standard (12 credit point) course |
Architecture, creative arts, engineering, environmental studies, health, information technology, science |
$7,700 per standard year |
Dental, medical and veterinary science |
$11,300 per standard year |
Arts, commerce, communications, economics, humanities (excluding languages), law, management |
$14,500 per standard year |
HECS-HELP Loans
The Australian Government provides financial assistance via the HECS-HELP loan scheme, which allows eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) to defer payment of up to the full amount of their student contribution.
SA-HELP Loans
You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.
How does a HELP loan work?
If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2021 is $313.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
The annual tuition fee for 2021 is AU$32,640.
The total indicative tuition fee for 2021 commencement is AU$103,680.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.
Applying for refunds
Find information on how to apply for a refund as a continuing international student.
Looking for answers or more general infomation?
For frequently asked questions or how to find more information regarding applications and enrolments, fees, student support services, university policies and more, please visit our Frequently Asked Questions.