Bachelor of Business (Digital Business)
In an increasingly digitally-led world, it pays to be at the forefront of digital trends, applications and principles. With the Bachelor of Business (Digital Business), you will learn the application of industry-used tools, and you will develop the essential skills and mindsets in the workplaces of today and the future.
This broad curriculum incorporates IT strategy and governance, financial technology, digital business transformation, and creativity, innovation and design. During your studies, you’ll participate in a variety of work-integrated learning practices to make you career-ready.
If you have your sights set on a career in digital marketing, financial technology, or even digital law, the Bachelor of Business (Digital Business) is an excellent avenue through which to learn how digital influences, and often defines, the modern workplace.
Throughout your program, you will participate in learning experiences that have been designed to help you develop skills for digital business.
Learning and teaching approaches for this program will include lectures and tutorials, problem-based learning, case-studies, work-integrated learning, assignments, projects, and examinations.
These activities and assignments are designed to encourage theory application and peer learning in a supportive atmosphere, and will incorporate modern content and resources through a range of embedded micro-credentials, as well as access to a wider selection of electives and interest areas to allow you to turn your studies into a bespoke experience.
In your final year, you’ll take BUSM4729 Digital Business Transformation, which will give you the opportunity to consolidate your theoretical and practical knowledge.
Upon graduation, you will have the skills and ability to:
- apply broad theoretical and technical knowledge of business practice in diverse contexts
- provide advice and guidance regarding digital business operations, strategy, leadership, organisation transformation, financial technology, digital marketing, cybercrime, and privacy and ethical standards
- analyse information to make effective business decisions
- solve complex problems in a variety of contexts
- communicate business data and concepts to different audiences.
As a student enrolled in this program, you will undertake Work Integrated Learning courses, linking formal learning with professional or vocational practice. These programs include BUSM4729 Digital Business Transformation (12 credit points) and BUSM4177 Leadership and Decision Making (12 credit points), both of which will provide you with opportunities to apply your new academic skills in a work-based context.
In particular, you will:
- undertake and be assessed on activities that allow you to learn, apply and demonstrate your professional practice
- be involved with partner organisations, including industry feedback. These opportunities may be in the form of industry-based projects, simulations, or placements.
Upon graduation, you may be eligible to seek membership with the following professional bodies:
Completing a global mobility program or student exchange program can help you to stand out in the job market. Often, full-time students can gain credit towards their degree while experiencing another culture and teaching style overseas.
Learn more about the international opportunities available to Bachelor of Business (Digital Business) students through RMIT.
Choose a program structure
|Bachelor of Business (Digital Business)||City Campus||
3 years full time
3 years full time
Choose a program structure
Program code: BP324
This program is not accredited by professional bodies, however, some may offer qualification recognition post-graduation on a case-by-case basis. Students and/or graduates should contact the professional body of interest directly to seek advice on recognition of their qualification.
The professional bodies who may offer membership to students and/or graduates as a career enabler, which could include opportunities for networking and access to discipline-specific resources are listed below. Application for membership is the student/graduate’s responsibility.
Membership and opportunities:
- Students eligible for membership category: Student
- Graduates eligible for membership category: Graduate
Membership and opportunities:
- Students eligible for membership category: Affiliate
- Graduates eligible for membership category: Affiliate
ATAR refers to the lowest selection rank to which an offer was made (including consideration of any adjustments) for current and recent year 12 applicants.
RMIT is committed to providing transparency to the admissions process. In line with this commitment, we provide you with information that will help in making informed choices about your undergraduate study options.
RMIT admits students from a range of educational pathways, including Year 12 results, previous higher education or vocational education study, work experience, and for some programs - interviews, auditions or portfolios.
This is a new program commencing in Semester 2 2019 therefore no ATAR profile data is available.
The highest level of education you have previously completed will determine which category applies to you.
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., ATAR or GPA (including any adjustments).
Applicants with recent secondary education (current or within the past two years)
Successful completion of an Australian Year 12 senior secondary certificate of education or equivalent in 2016, 2017 or 2018. If applicable, this includes equity access schemes and any other adjustment factors.
School Network Access Program (SNAP)
The SNAP access scheme is designed to increase tertiary access and participation of eligible students from SNAP partner schools.
Applicants with Vocational Education and Training study
Successful completion of any Australian Diploma or Advanced Diploma (or equivalent overseas qualification).
Applicants with Higher Education study
- Successful completion of an Australian Higher Education Diploma (or equivalent overseas qualification); or
- Successful completion of the equivalent of 1 semester of full-time study^ of an Australian Associate Degree with a credit average and no double-fail in any required course of the receiving degree; or
- Successful completion of two Open Universities Australia higher education units. Scored or graded results are required.
3 year RMIT Bachelor of Business degree students (internal applicants only):
Successful completion of the equivalent of 1 semester of full-time study^ and no double-fail in any required course of the receiving degree.
All other 3 year bachelor degree students:
Successful completion of the equivalent of 1 semester of full-time study^ of any Australian Bachelor Degree with a cumulative GPA of 1.0 out of 4.0 / 50% Weighted Average Mark (WAM); and no double-fail in any required course of the receiving degree.
4 year bachelor degree students:
Successful completion of the equivalent of 1 semester of full-time study^ of any Australian Bachelor Degree and no double-fail in any required course of the receiving degree.
^ One semester of full-time study relates to a block of study: 4 out of 4 or 3 out of 3 courses within a semester.
Applicants with Work and Life Experience
This course uses the entire academic record as part of its selection considerations.
You must sit the Special Tertiary Admissions Test (STAT) Multiple Choice if:
- You have no prior Year 12, VET qualifications, HE results or relevant work experience that meet the minimum entry requirements for the program; and
- You are 19 years of age or over (as of 1 Jan 2019) and have not enrolled in secondary studies for at least two years.
Aboriginal and Torres Strait Islander peoples
The Indigenous Access Program will support your application into RMIT programs through an informal interview process with support from the Ngarara Willim Centre.
Elite Athlete Program
The RMIT Elite Athlete Program (REAP) supports elite athlete and emerging athletes to achieve sporting and academic excellence.
You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 65% (see calculator below).
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.
Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.
To study this program you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Paper Based Test): minimum score of 580 (TWE 4.5)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an Advanced Plus Certificate at RMIT English Worldwide.
In 2019, the annual student contribution amount (tuition fee) you will pay for a standard year of full-time study is between AU$6,566 to AU$10,958*.
* Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.
Student services and amenities fee (SSAF): AU$303 maximum fee for 2019.
Other items related to your program, including field trips, textbooks and equipment.
Fees are adjusted on an annual basis and these fees should only be used as a guide.
Learn more about fees for undergraduate study.
Defer your payment
You may be eligible to apply for a HECS-HELP loan, which can be used to defer payment of up to the full amount of your student contribution fees. You may also be eligible to apply to defer payment of your SSAF through the SA-HELP loan scheme.
All undergraduate and honours degrees have Commonwealth supported places (CSP) available. In 2019, the annual student contribution amount (tuition fee) you will pay for a standard year of full-time study is between AU$6,566 to AU$10,958.
In a CSP, your tuition fees are subsidised by the Australian Government. Your share of the fee (student contribution) is set each year by the Australian Government and is determined by the discipline areas (bands) of the courses in which you enrol, not the overall program.
How much can I expect to pay for my Commonwealth supported place?
Courses (subjects) fall into one of three bands. The band determines the student contribution amount for the course.
Amounts listed in the table below are based on a standard, full-time study load (96 credit points per year) with all courses in the same band. A proportionate fee applies for more or less than the full-time study load or for enrolment in courses (subjects) from a combination of bands.
You can learn how to calculate your exact tuition fees for units from different bands at fees for Commonwealth supported students.
Maximum student contribution amount for Commonwealth supported places in 2019
Student contribution band by course (subject)
Maximum annual student contribution amount in 2019
Band 1: humanities, behavioural science, social studies, clinical psychology, foreign languages, visual and performing arts, education, nursing
$6,566 per standard year
Band 2: mathematics, statistics, computing, built environment, other health, allied health, science, engineering, surveying, agriculture
$9,359 per standard year
$10,958 per standard year
The Australian Government provides financial assistance via the HECS-HELP loan scheme, which allows eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) to defer payment of up to the full amount of their student contribution.
You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.
How does a HELP loan work?
If your HECS-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to the full amount of your fees. This amount will become part of your accumulated HELP debt.
You will only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2019 is $303.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living ;in Melbourne.