Bachelor of Business (Marketing) (Applied)
DurationFull-time 4 years
RMIT’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand in core and elective marketing courses, by examining case studies, and through opportunities to work in industry or on real industry-based projects.
In this four-year degree, you will build on your classroom learning through a compulsory industry placement undertaken in third year. You can also choose additional sequences of study, including advanced specialisations in marketing, or courses in other business or related disciplines.
Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions and project work.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes examinations, essays, reports, presentations, group projects, research projects and practical assignments.
In third year you will undertake a compulsory eight to 12-month supervised work placement in industry through the Cooperative Education Program. By being immersed in full-time work in your field of study you can apply the knowledge you’ve gained at university to a real workplace, deepen or broaden your knowledge of your discipline, industry and the organisation, and be introduced to real world performance and workplace expectations.
You are responsible for finding your own placement, however job search assistance is available. If you are unable to secure a placement you can transfer to a related three-year business degree.
In addition you will undertake specialist marketing work-integrated learning courses like Digital Marketing and Product Innovation and Management allow you to apply your academic skills to a real or simulated work environment and may involve interaction and feedback from industry, the community, clients and/or practitioners. These courses are designed to develop your work-ready capabilities and your ability to analyse and manage information and contexts, resolve problems and communicate effectively in your future business career.
Industry experts provide guest lectures to expose you to current marketing practice and the use of sessional lecturers will allow you to engage with industry practitioners.
Underlining RMIT’s reputation as a university of technology, design and enterprise, other work-connected and industry-relevant experiences available to you include:
- working in a student team as part of the Fastrack Innovation Program. In this elective course you will work with mentors to develop and present a solution to a real problem using fast-prototyping techniques
- participating in industry competitions such as the L’Oréal Brandstorm Competition. In 2017 L’Oréal transformed the brand challenge into a talent and project incubator for students to help make their winning proposals become a reality
- attending our annual marketing careers event which builds employability skills and knowledge and provides a chance for current students to network with industry professionals.
Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. The Board creates a strategic bridge between the latest in technology and design thinking and business.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
Completing a global mobility program can help you to stand out in the job market.
In most cases you can gain credit points towards your studies while experiencing another culture and teaching style overseas.
Global mobility options available for this program include:
- Study tours
- First Year Study Tour
- Student exchange
- RMIT International Industry Experience and Research Program (RIIERP)
- Global Entrepreneurship and Internship Program (GEIP).
Find out more about international opportunities in the College of Business.
The program consists of 28 taught courses including core business and marketing courses, work-integrated learning courses, flexible courses, a one year compulsory industry placement and a business design project. The business design project in final year consolidates this practical experience, theory and your problem-solving skills.
Flexible courses can be selected from a business minor that is different from your major area of study, or a minor from another discipline, or from student electives.
You will do 7 of the compulsory common business core courses plus 1 marketing major course.
You will study the final compulsory common business core course, and focus on your major by completing 7 marketing courses including studies in marketing communication, market research, service quality, applied brand management and digital marketing.
The third year involves a compulsory industry placement as part of the Cooperative Education program.
After completing your industry placement, you will return for your final year of study. You will complete courses in your marketing major, flexible courses, and the Business Design Project courses - capstone courses that bring together your theoretical learning from the first two years and your supervised work placement.
In the Business Design Project courses you'll need to produce a brief that outlines a current or potential business issue. You must then reflect on theory, test creative solutions, communicate the issue; and demonstrate your ability to analyse and problem-solve in a coherent manner.
Business minors include:
- behavioural business
- business analysis
- economics and finance
- financial planning
- financial planning and taxation
- human resource management
- human resource practice
- information systems
- international business
- IS security and risk management
- logistics and supply chain management
- flexible business minor.
Other minors (PDF 201KB 14p) can be chosen from many disciplines offered across RMIT.
Marketing degree students may also select from three advanced marketing minors:
- Marketing extension: builds on marketing and communications as well as business ethics.
- Societal marketing: explores the impact of marketing beyond the brand and company, but also for society, and in different cultural contexts.
- Specialist marketing: explores marketing principles and strategies in distinct contexts (global marketing, B2B marketing, retailing).
When planning your studies, you are advised to check which elective and minor courses are offered each year.
Choose a program structure
|Bachelor of Business (Marketing) (Applied)||City Campus||
4 years full-time or part-time equivalent
4 years full-time
Choose a program structure
Program code: BP141
Businesses are increasingly demanding a new set of marketing skills as they move from traditional to digital marketing strategies. RMIT’s commitment to offering a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.
Recent RMIT marketing degree graduates are working in the following roles in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing:
- digital marketing
- social media
- customer and business analytics
- sales and marketing campaign development.
The Bachelor of Business (Marketing) (Applied) is an AMI Accredited Course.
Students and graduates are eligible for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society.
For further details about accreditation and information about membership opportunities for students and graduates, please visit our accreditation and membership page.
*ATAR refers to the lowest selection rank to which an offer was made (including consideration of any adjustments) for current and recent year 12 applicants.
RMIT is committed to providing transparency to the admissions process. In line with this commitment, we provide you with information that will help in making informed choices about your undergraduate study options.
RMIT admits students from a range of educational pathways, including Year 12 results, previous higher education or vocational education study, work experience, and for some programs - interviews, auditions or portfolios.
Gain a better understanding of the Admission criteria for this program by viewing RMIT’s Admission information.
The highest level of education you have previously completed will determine which category applies to you.
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., ATAR or GPA (including any adjustments).
Applicants with recent secondary education (current or within the past two years)
Successful completion of an Australian Year 12 senior secondary certificate of education or equivalent in 2016, 2017 or 2018. If applicable, this includes equity access schemes and any other adjustment factors.
School Network Access Program (SNAP)
The SNAP access scheme is designed to increase tertiary access and participation of eligible students from SNAP partner schools.
Applicants with Vocational Education and Training study
Successful completion of any Australian Diploma or Advanced Diploma (or equivalent overseas qualification) with a cumulative GPA of 2.0 out of 4.0 / 60% Weighted Average Mark (WAM).
Applicants with Higher Education study
- Successful completion of an Australian Higher Education Diploma (or equivalent overseas qualification) with a cumulative GPA of 2.0 out of 4.0 / 60% Weighted Average Mark (WAM); or
- Successful completion of an Associate Degree.
- Successful completion of two Open Universities Australia higher education units with a GPA of 2.0. Scored or graded results are required.
3 year RMIT Bachelor of Business degree students (internal applicants only):
- Successful completion of the equivalent of 1 semester of full-time study^ with a cumulative GPA of 2.0 out of 4.0 / 60% Weighted Average Mark (WAM); and no double-fail in any required course of the receiving degree; or
- Successful completion of the equivalent of 4 semesters of full-time study^ with a cumulative GPA of 1.0 out of 4.0 / 50% WAM; and no double-fail in any required course of the receiving degree.
All other 3 year bachelor degree students:
- Successful completion of the equivalent of 1 semester of full-time study^ with a cumulative GPA of 2.0 out of 4.0 / 60% Weighted Average Mark (WAM); and no double-fail in any required course of the receiving degree.
4 year bachelor degree students:
- Successful completion of the equivalent of 1 semester of full-time study^ of any Australian Bachelor Degree and no double-fail in any required course of the receiving degree.
^ One semester of full-time study relates to a block of study: 4 out of 4 or 3 out of 3 courses within a semester.
Applicants with Work and Life Experience
This course uses the entire academic record as part of its selection considerations.
You must sit the Special Tertiary Admissions Test (STAT) Multiple Choice if:
- You have no prior Year 12, VET qualifications, HE results or relevant work experience that meet the minimum entry requirements for the program; and
- You are 19 years of age or over (as of 1 Jan 2019) and have not enrolled in secondary studies for at least two years.
Aboriginal and Torres Strait Islander peoples
The Indigenous Access Program will support your application into RMIT programs through an informal interview process with support from the Ngarara Willim Centre. Your relevant life, work, educational and training experience as preparation for study, in addition to any formal qualifications, are all considered.
Elite Athlete Program
The RMIT Elite Athlete Program (REAP) supports elite athlete and emerging athletes to achieve sporting and academic excellence.
This program targets high performing students and selection is based on high academic merit.
You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 75% (check calculator below).
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.
Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.
If you don't meet the entry requirements, there may be other RMIT programs you are eligible for that can lead you to your preferred program. Explore pathway options.
To study this program you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Paper Based Test): minimum score of 580 (TWE 4.5)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an Advanced Plus Certificate at RMIT English Worldwide.
All undergraduate and honours degrees have Commonwealth supported places (CSP) available.
In a Commonwealth Supported Place (CSP), your tuition fees are subsidised by the Australian Government. Your share of the fee (student contribution) is set each year by the government and is determined by the discipline areas (bands) of your individual enrolled courses, not the overall program.
As a CSP student, you may be eligible to apply for a HECS-HELP loan, which allows you to defer payment of up to 100% of your student contribution.
Learn more about fees for undergraduate study.
How much can I expect to pay for my Commonwealth supported place?
Courses (subjects) fall into one of three bands. The band determines the student contribution amount for the course.
Amounts listed in the table below are based on a standard, full-time study load (96 credit points per year) with all courses in the same band. A proportionate fee applies for more or less than the full-time study load or for enrolment in courses (subjects) from a combination of bands.
You can learn how to calculate your exact tuition fees for units from different bands at Fees for Commonwealth supported students.
Maximum student contribution amount for Commonwealth supported places in 2018
|Student contribution band by course (subject)||Maximum annual student contribution amount in 2018|
|Band 1: humanities, behavioural science, social studies, clinical psychology, foreign languages, visual and performing arts, education, nursing||$6,444 per standard year
$805 per standard (12 credit point) course
|Band 2: mathematics, statistics, computing, built environment, other health, allied health, science, engineering, surveying, agriculture||$9,185 per standard year
$1,148 per standard (12 credit point) course
Band 3: law, accounting, administration, economics, commerce, dentistry, medicine, veterinary science
|$10,754 per standard year
$1,344 per standard (12 credit point) course
The Australian Government provides financial assistance via the HECS-HELP loan scheme, which allows eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) to defer payment of up to 100% of their student contribution.
How does a HELP loan work?
If your HECS-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You will only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2018 is $298.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
The annual tuition fee for 2019 is AU$32,640.
The total indicative tuition fee for 2019 commencement is AU$114,720.
This program includes a Work-Integrated-Learning (WIL) component. The Cooperative Education Program undertaken in the third year is a one year work placement of at least 34 weeks duration, plus the completion of two courses.
Fees for this year are 25 per cent of the annual tuition fee, and this is reflected in the total indicative fee.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.