Bachelor of Business (Marketing) (Applied)

Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.

RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions and project work.

Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.

Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.

Find out more about student computing at RMIT.

Ongoing assessment throughout the semester includes examinations, essays, reports, presentations, group projects, research projects and practical assignments.

In third year you will undertake a compulsory eight to 12-month supervised work placement in industry through the Cooperative Education Program. By being immersed in full-time work in your field of study you can apply the knowledge you’ve gained at university to a real workplace,  deepen or broaden your knowledge of your discipline, industry and the organisation, and be introduced to real world performance and workplace expectations.

You are responsible for finding your own placement, however job search assistance is available. If you are unable to secure a placement you can transfer to a related three-year business degree. 

In addition you will undertake specialist marketing work-integrated learning courses like Digital Marketing and Product Innovation and Management allow you to apply your academic skills to a real or simulated work environment and may involve interaction and feedback from industry, the community, clients and/or practitioners. These courses are designed to develop your work-ready capabilities and your ability to analyse and manage information and contexts, resolve problems and communicate effectively in your future business career.

Industry experts provide guest lectures to expose you to current marketing practice and the use of sessional lecturers will allow you to engage with industry practitioners.

Underlining RMIT’s reputation as a university of technology, design and enterprise, other work-connected and industry-relevant experiences available to you include:

• working in a student team as part of the Fastrack Innovation Program. In this elective course you will work with mentors to develop and present a solution to a real problem using fast-prototyping techniques
• participating in industry competitions such as the L’Oréal Brandstorm Competition. In 2017 L’Oréal transformed the brand challenge into a talent and project incubator for students to help make their winning proposals become a reality
• attending our annual marketing careers event which builds employability skills and knowledge and provides a chance for current students to network with industry professionals.

Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. The Board creates a strategic bridge between the latest in technology and design thinking and business.

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.

Completing a global mobility program can help you to stand out in the job market.

In most cases you can gain credit points towards your studies while experiencing another culture and teaching style overseas.

Global mobility options available for this program include:

• Study tours
• First Year Study Tour
• Student exchange
• RMIT International Industry Experience and Research Program (RIIERP)
• Global Entrepreneurship and Internship Program (GEIP).
  

Find out more about international opportunities in the College of Business.

The program consists of 28 taught courses including core business and marketing courses, work-integrated learning courses, flexible courses, a one year compulsory industry placement and a business design project. The business design project in final year consolidates this practical experience, theory and your problem-solving skills.

Flexible courses can be selected from a business minor that is different from your major area of study, or a minor from another discipline, or from student electives.

Year 1

You will do 7 of the compulsory common business core courses plus 1 marketing major course.

Year 2

You will study the final compulsory common business core course, and focus on your major by completing 7 marketing courses including studies in marketing communication, market research, service quality, applied brand management and digital marketing.

Year 3

The third year involves a compulsory industry placement as part of the Cooperative Education program.

Year 4

After completing your industry placement, you will return for your final year of study. You will complete courses in your marketing major, flexible courses, and the Business Design Project courses - capstone courses that bring together your theoretical learning from the first two years and your supervised work placement.

In the Business Design Project courses you'll need to produce a brief that outlines a current or potential business issue. You must then reflect on theory, test creative solutions, communicate the issue; and demonstrate your ability to analyse and problem-solve in a coherent manner.

Business minors include:

• accounting
• behavioural business
• business analysis
• economics
• economics and finance
• entrepreneurship
• finance
• financial planning
• financial planning and taxation
• human resource management
• human resource practice
• information systems
• international business
• IS security and risk management
• law
• logistics and supply chain management
  
• management
• flexible business minor.

Other minors (PDF 201KB 14p) can be chosen from many disciplines offered across RMIT.

Marketing degree students may also select from three advanced marketing minors:

• Marketing extension: builds on marketing and communications as well as business ethics.
• Societal marketing: explores the impact of marketing beyond the brand and company, but also for society, and in different cultural contexts.
• Specialist marketing: explores marketing principles and strategies in distinct contexts (global marketing, B2B marketing, retailing).

When planning your studies, you are advised to check which elective and minor courses are offered each year.

The Bachelor of Business (Marketing) (Applied) is an AMI Accredited Course.  

Membership

Students and graduates are eligible for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society. 

For further details about accreditation and information about membership opportunities for students and graduates, please visit our accreditation and membership page.