Bachelor of Communication (Advertising)
Student type:
Quick facts
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Entry score
-
Duration
Full-time 3 years -
Location
Melbourne City -
Fees
Next intake
February, JulyEntry score
Range of criteria
Duration
Full-time 3 yearsLocation
Melbourne City
Overview
Are you looking for a stimulating career in the competitive and changing global advertising industry? You will experience a variety of interactive learning and teaching approaches, both face to face and online, with an emphasis on industry relevant and creative outcomes.
The Bachelor of Communication (Advertising) has three distinct focuses: art direction, copywriting, and strategy planning/account management. There is a strong focus on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.
This degree offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.
Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.
Explore Communication
Communication is a powerful way to not only share information and perspectives on all sorts of issues, but also to connect us as human beings. When you choose a degree in advertising, journalism, media or public relations at RMIT, you'll meet world-class experts and explore cutting edge thinking about media communication, the internet, and the role that they play in society.
Details
In the Bachelor of Communication (Advertising) you will develop knowledge and skills to manage professional relationships in the communication industry between advertising agencies key stakeholders. You will develop real-world advertising campaigns and receive feedback directly from the industry clients, which include brands such as the Red Cross Blood Service, Miele, and Bupa.
Industry -ocussed work is conducted through lectures, tutorials and studios. You will learn the application of the theory of advertising while understanding the creative elements that help to connect with your audience.
Throughout this degree you'll develop problem-solving and analytical skills and be challenged to seek new and innovative solutions to advertising challenges. Working individually and in teams, you will initiate, plan and produce effective advertising campaigns that generate attention for brands and products and build an emotional bond with consumers. Importantly, you'll also develop the skills and knowledge to critically appraise these activities.
Students are assessed through presentations, group work, folio submission, peer and self- assessment.
All subjects are delivered in English. You will have access online and digital resources through the myRMIT student portal. Additional assistance is available from the RMIT Study and Learning Centre.
This degree maintains strong industry links and many opportunities exist for students to work with industry professionals. One such example is the annual Pitch Night event where third year students present their work to industry representatives in a ’speed dating’ environment. Previous representatives have included people from companies including Adobe, Saatchi & Saatchi, and BWM Dentsu.
Internship opportunities may also be available to third year students in a range of advertising, media and digital organisations.
At the completion of your studies you will be an industry-ready graduate with an impressive portfolio of work, which is why so many of our graduates are employed soon after graduation.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
The Advertising degree offers an exchange with students from the Danish School of Media and Journalism (DMJX) in Copenhagen, which a number of RMIT and Danish students undertake each year.
There are opportunities to study abroad through global work, exchange and study experiences with over 165 partner universities worldwide.
The skills you learn in the degree are of a global standard, enabling you to apply your knowledge in the Australian and international advertising landscape.
Full- or part-time study is determined by how many credit points you are enrolled in during the semester. An undergraduate study load is considered part-time if you are enrolled in 24 credit points or fewer (approximately two subjects).
Once you are enrolled into this degree you can choose to switch to a part-time study load. This may impact your program duration and tuition fees. Please discuss your study options with your program manager prior to enrolment.
The Bachelor of Communication (Advertising) combines study of professional subjects with a contextual studies specialisation and a choice of electives taken from a range of School and University-wide options. The degree is designed so that you will develop critical and analytical skills, theoretical knowledge and research expertise with which to better understand and evaluate your own and others’ work.
Professional studies
The professional subjects are where you will specialise in your chosen field.
The main topics covered in the professional strand include:
- art direction
- copywriting
- campaign strategy planning
- client management
- digital design and production
- creative concept development
- media planning
- advertising industry practice
Contextual studies
You will study one of five contextual strands as part of your degree. The five contextual strands are:
- Asian Media and Culture
- Cinema Studies
- Politics Economies Communication
- Literary Studies
- Approaches to Popular Culture.
Electives
Throughout your degree, you will also have the chance to select a number of subjects from a wide range of School and University electives depending on your particular career and personal interests.
Choose a program structure
| Title | Location | Duration | Plan code | CRICOS | ||
|---|---|---|---|---|---|---|
| Bachelor of Communication (Advertising) | City Campus |
3 Years Full Time
6 Years Part Time
|
3 Years Full Time
|
BP219P9 | 064394C |
Choose a program structure
Program code: BP219
VTAC Code
If you are eligible to apply via VTAC, copy and paste the below code into VTAC search.
- Plan BP219P9 - 3200332461
Please ensure that you have checked the admissions requirements and apply page before applying.
VTAC Code
If you are eligible to apply via VTAC, copy and paste the below code into VTAC search.
- Plan BP219P9 - 3200332463
Please ensure that you have checked the admissions requirements and apply page before applying.
Career
Graduates become innovative advertising strategists, copywriters and art directors. You can work strategically and creatively, locally and globally, and move seamlessly across disciplines and organisations that use advertising.
Typically, graduates work in:
- agencies specialising in advertising, digital media, direct-response and sales promotion
- media (TV and radio stations, newspapers and magazines) and suppliers (TV production, radio, print and new media)
- business, government and non-profit organisations with in-house advertising facilities
- advertising and management consultancies.
Demand is high for top graduates in major centres and long-term employment prospects are strong globally, with notable growth in the Asia-Pacific.
The degree will prepare you for roles such as:
- strategic planner
- media planner/ buyer
- account executive
- art director
- copywriter.
Admissions
You must have successfully completed an Australian Year 12 (or equivalent qualification).
Prerequisites
Victorian Certificate of Education (VCE) units 3 and 4: a study score of at least 33 in English (EAL) or at least 28 in English other than EAL, or equivalent studies.
Rankings and adjustment factors
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on the assessment of their selection task.
Selection task
Semester 2, 2021
You must complete and submit the Advertising selection task by 16 July 2021. Entry into this program is competitive, and applications are assessed in the order that they are received until this date, if places are still available. For your best chance at admission into this program, you are encouraged to apply as early as possible. The link to submit your selection task will appear on the applicant dashboard after you have submitted your application.
You may be required to attend a folio presentation, if further information is needed to make a selection decision. If so, you will be invited to present your folio.
Some applicants may be selected based on their selection task and will not be required to attend a folio presentation.
The selection task includes:
- A statement outlining your interests, achievements and goals, and how you express your creativity, and how you came to be interested in advertising. (maximum 300 words)
- An advertisement analysis
- Using the advertisement supplied in the task, you must respond to the following questions:
- Who is the ad talking to?
- what is the ad trying to say?
- Does it work?
- Using the advertisement supplied in the task, you must respond to the following questions:
- An advertisement makeover
- Using the supplied advertisement, you must come up with an alternative, creative solution
- Original advertisement
- Using a black pen and paper only, sketch a print ad (poster, magazine or newspaper) for the following brief:
- Brand: KeepCup. The KeepCup is a reusable coffee cup that diverts millions of disposable cups from landfill everyday.
- Objective: Due to COVID-19 the use of KeepCups has been banned in Australian cafes. Find a use for the KeepCup in the post-pandemic landscape.
- Proposition: Keep using the KeepCup.
Please note that we are looking for your creative ideas, not your drawing skills.
Include scribbles, brainstorming, rough ideas, mind maps or any other devices you used to come up with your ideas.
- Using a black pen and paper only, sketch a print ad (poster, magazine or newspaper) for the following brief:
Semester 1, 2022
Selection task details and submission dates will be available on 2 August 2021.
Selection criteria by applicant type
Please select the highest level of education you have or will be completing in order to find out the selection criteria that applies to you:
Adjustment factors available only to applicants currently studying Year 12
School Network Access Program (SNAP)
- The SNAP access scheme is designed to increase tertiary participation by giving priority access to RMIT diploma and degree programs to eligible applicants currently studying Year 12 at a SNAP partner school.
Adjustment factors available only to applicants currently studying Year 12 or whose highest qualification is a completed Year 12.
Equity access schemes
- Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on an applicant’s most recent academic performance.
- This program has been recognised as being under-represented by female applicants. Additional adjustment factors may apply to those applying to category 1 of the Special Entry Access Scheme or RMIT access application.
- Find out more about the eligibility requirements for each Special Entry Access Scheme and RMIT access categories.
- If you are applying through VTAC you should apply for the Special Entry Access Scheme.
- If you are applying directly to RMIT you should apply for RMIT Access. The system will prompt you to do this during your application.
Elite Athlete Program
- The RMIT Elite Athlete Program supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities.
Aboriginal and Torres Strait Islander peoples
- The Indigenous Access Program supports your application to RMIT through an informal interview process where you will receive help from the Ngarara Willim Centre. Additional consideration will be given if you have relevant life, work, education or training experience.
Special Tertiary Admissions Test (STAT)
You may satisfy the academic requirements by completing the STAT multiple choice.
If you are applying to RMIT as an applicant with vocational education training, you may sit the STAT multiple choice if you:
are 19 years of age or over as of 1 January in the year in which you will start your studies and
have not been enrolled in secondary studies for at least two years and
have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program
STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.
Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.
You may be eligible for the following adjustment factors:
Equity access schemes
- Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on an applicant’s most recent academic performance.
- Find out more about the eligibility requirements for each Special Entry Access Scheme and RMIT access categories.
- If you are applying through VTAC you should apply for the Special Entry Access Scheme.
- If you are applying directly to RMIT you should apply for RMIT Access. The system will prompt you to do this during your application.
Elite Athlete Program
- The RMIT Elite Athlete Program supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities.
Aboriginal and Torres Strait Islander peoples
- The Indigenous Access Program supports your application to RMIT through an informal interview process where you will receive help from the Ngarara Willim Centre. Additional consideration will be given if you have relevant life, work, education or training experience.
Special Tertiary Admissions Test (STAT)
You may satisfy the academic requirements by completing the STAT multiple choice. If you are applying to RMIT as an applicant with higher education study, you may sit the STAT multiple choice if you:
are 19 years of age or over as of 1 January in the year in which you will start your studies and
have not been enrolled in secondary studies for at least two years and
have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program
STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.
Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.
You may be eligible for the following adjustment factors:
Equity access schemes
- Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on an applicant’s most recent academic performance.
- Find out more about the eligibility requirements for each Special Entry Access Scheme and RMIT access categories.
- If you are applying through VTAC you should apply for the Special Entry Access Scheme.
- If you are applying directly to RMIT you should apply for RMIT Access. The system will prompt you to do this during your application.
Elite Athlete Program
- The RMIT Elite Athlete Program supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities.
Aboriginal and Torres Strait Islander peoples
- The Indigenous Access Program supports your application to RMIT through an informal interview process where you will receive help from the Ngarara Willim Centre. Additional consideration will be given if you have relevant life, work, education or training experience.
Special Tertiary Admissions Test (STAT)
You may satisfy the academic requirements by completing the STAT multiple choice. If you are applying to RMIT as an applicant with work or life experience, you may sit the STAT multiple choice if you:
are 19 years of age or over as of 1 January in the year in which you will start your studies and
have not been enrolled in secondary studies for at least two years and
have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program
STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.
Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.
You may be eligible for the following adjustment factors:
Equity access schemes
- Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on an applicant’s most recent academic performance.
- Find out more about the eligibility requirements for each Special Entry Access Scheme and RMIT access categories.
- If you are applying through VTAC you should apply for the Special Entry Access Scheme.
- If you are applying directly to RMIT you should apply for RMIT Access. The system will prompt you to do this during your application.
Elite Athlete Program
- The RMIT Elite Athlete Program supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities.
Aboriginal and Torres Strait Islander peoples
- The Indigenous Access Program supports your application to RMIT through an informal interview process where you will receive help from the Ngarara Willim Centre. Additional consideration will be given if you have relevant life, work, education or training experience.
Additional information
*ATAR refers to the lowest selection rank to which an offer was made (including consideration of any adjustments) for current and recent Year 12 applicants.
RMIT is committed to providing transparency to the admissions process. In line with this commitment, we provide you with information that will help in making informed choices about your undergraduate study options. Find out more about RMIT’s commitment to admissions transparency.
You must have successfully completed an Australian Year 12 (or equivalent senior secondary school qualification) with a minimum 65% average.
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post-secondary diploma in the relevant discipline with the required grades.
Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.
To study this program you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at RMIT English Worldwide.
Pathways
This course offers pathway options. If you don’t meet the entry requirements, a formal pathway might be your way in.
Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred course. These qualifications often provide credit, reducing the duration of your bachelor degree and helping you get the degree you want.
Use our Pathways finder or contact Study@RMIT for more information.
Credit and recognition of prior learning
Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience. Find out if you might be eligible.
Fees
2021 indicative fees
In 2021, the annual student contribution amount (tuition fee) you will pay for a standard year of full-time study is between AU$3,950 to AU$14,500*.
Additional expenses
- Student services and amenities fee (SSAF): AU$313 maximum fee for 2021.
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.
Fees are adjusted on an annual basis and these fees should only be used as a guide.
Defer your payment
You may be eligible to apply for a HECS-HELP loan, which can be used to defer payment of up to the full amount of your student contribution fees. You may also be eligible to apply to defer payment of your SSAF through the SA-HELP loan scheme.
Learn more about fees for undergraduate study.
Paying your fees and applying for refunds
For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.
All undergraduate and honours degrees have Commonwealth supported places (CSP) available.
In a CSP, your tuition fees are subsidised by the Australian Government. Your share of the fee (student contribution) is set each year by the Australian Government and is determined by the discipline areas (bands) of the courses in which you enrol, not the overall program.
How much can I expect to pay for my Commonwealth supported place?
The Australian Government has introduced changes to university funding and student contribution fees under its Job-ready Graduates Package.
The fees in the table below apply to students commencing their program in 2021. Fees for continuing students are available at fees for Commonwealth supported students.
Each course (subject) falls into a band. The band determines the student contribution amount for the course.
Amounts listed in the table below are based on a standard, full-time study load (96 credit points per year) with all courses in the same band. A proportionate fee applies for more or less than the full-time study load or for enrolment in courses (subjects) from a combination of bands.
You can learn how to calculate your exact tuition fees for units from different bands at fees for Commonwealth supported students.
Maximum student contribution amount for Commonwealth supported places in 2021 for commencing students
Student contribution band by course (subject) |
Maximum annual student contribution amount (per EFTSL) in 2021 |
|---|---|
Education, Postgraduate Clinical Psychology, English, Mathematics, Statistics, Nursing, Indigenous and Foreign Languages, Agriculture |
$3,950 per standard year $493 per standard (12 credit point) course |
Allied Health, Other Health, Built Environment, Computing, Visual and Performing Arts, Professional Pathway Psychology, Professional Pathway Social Work, Engineering, Surveying, Environmental Studies, Science, Pathology |
$7,950 per standard year |
Dentistry, Medicine, Veterinary Science |
$11,300 per standard year |
Law, Accounting, Administration, Economics, Commerce, Communications, Society and Culture |
$14,500 per standard year |
HECS-HELP Loans
The Australian Government provides financial assistance via the HECS-HELP loan scheme, which allows eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) to defer payment of up to the full amount of their student contribution.
SA-HELP Loans
You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.
How does a HELP loan work?
If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2021 is $313.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
The annual tuition fee for 2021 is AU$32,640.
The total indicative tuition fee for 2021 commencement is AU$103,680.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.
Applying for refunds
Find information on how to apply for a refund as a continuing international student.
Looking for answers or more general infomation?
For frequently asked questions or how to find more information regarding applications and enrolments, fees, student support services, university policies and more, please visit our Frequently Asked Questions.