In the Bachelor of Communication (Advertising) you will develop knowledge and skills to manage professional relationships in the communication industry between advertising agencies key stakeholders.
You will develop real-world advertising campaigns and receive feedback directly from the industry clients, which include brands such as the Red Cross Blood Service, Miele and Bupa.
Industry-focused work is conducted through lectures, tutorials and studios. You will learn the application of the theory of advertising while understanding the creative elements that help to connect with your audience.
Throughout this degree you'll develop problem-solving and analytical skills and be challenged to seek new and innovative solutions to advertising challenges. Working individually and in teams, you will initiate, plan and produce effective advertising campaigns that generate attention for brands and products and build an emotional bond with consumers. Importantly, you'll also develop the skills and knowledge to critically appraise these activities.
Students are assessed through presentations, group work, folio submission, peer and self-assessment.
All subjects are delivered in English. You will have access online and digital resources. Additional assistance is available from the Learning Centre.
Learning at RMIT
The types of classes you have will depend on the course you’re studying. Classes are offered in various formats designed to provide meaningful engagement with staff, industry and peers and provide for access and use of spaces where learning can be applied and active, including an array of specialised equipment.
Most RMIT courses do not include passive large-scale classes such as lectures, instead the content traditionally provided in lectures is made available online. This may be in the form of readings, videos or other on-demand learning materials. This content will also support the basis of interactive learning that takes place in on-campus classes.