BACHELOR DEGREES
Bachelor of Communication (Advertising)
Melbourne City
This degree provides professional preparation for a stimulating career in the highly competitive and constantly changing global advertising industry.
The program has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking and you will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.
This program offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.
Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.
This program is ranked number five in the world and number one in Australia (Young Guns). It is one of the few creative advertising degrees which teach business and creative strategy.
International student visa holders can only study full-time.
Industry focussed work is conducted through lectures, tutorials and studios. You will learn the application of the theory of advertising while understanding the creative elements that help to connect with your audience.
Throughout this program you'll develop problem-solving and analytical skills and be challenged to seek new and innovative solutions to advertising challenges. Working individually and in teams, you will initiate, plan and produce effective advertising campaigns that generate attention for brands and products and build an emotional bond with consumers. Importantly, you'll also develop the skills and knowledge to critically appraise these activities.
Students are assessed through presentations, group work, folio submission, peer and self- assessment.
All programs are delivered in English. You will have access online and digital resources through the myRMIT student portal. Additional assistance is available from the RMIT Study and Learning Centre.
This program maintains strong industry links and many opportunities exist for students to work with industry professionals. One such example is the annual ’Pitch Night’ event where third year students present their work to industry representatives in a ’speed dating’ environment.
Internship opportunities may also be available to third year students in a range of advertising, media and digital organisations.
At the completion of your studies you will be an industry-ready graduate with an impressive portfolio of work, which is why so many of our graduates are employed soon after graduation.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
Graduates become innovative advertising strategists, copywriters and art directors. You can work strategically and creatively, locally and globally, and move seamlessly across disciplines and organisations that use advertising.
Typically, graduates work in:
- agencies specialising in advertising, digital media, direct-response and sales promotion
- media (TV and radio stations, newspapers and magazines) and suppliers (TV production, radio, print and new media)
- business, government and non-profit organisations with in-house advertising facilities
- advertising and management consultancies.
Demand is high for top graduates in major centres and long-term employment prospects are strong globally, with notable growth in the Asia-Pacific.
The program will prepare you for roles such as:
- strategic planner
- media planner/ buyer
- account executive
- art director
- copywriter.
Professional recognition and accreditation
Accredited by the worldwide industry body, the New York-based International Advertising Association (IAA), graduates will be eligible for the IAA's Certificate in Marketing Communications in addition to their degree from RMIT.
The Advertising program offers an exchange with students from the Danish School of Media and Journalism (DMJX) in Copenhagen, which a number of RMIT and Danish students undertake each year. RMIT’s Education Abroad Office (EAO) supports students to undertake an exchange or short term mobility activity with over 165 partner universities worldwide. For details see the EAO website.
The skills you learn in the program are of a global standard, enabling you to apply your knowledge in the Australian and international advertising landscape.
For further information about this program, please make an enquiry.
Info Corner
330 Swanston Street (cnr La Trobe Street)
Melbourne VIC 3000
Tel. +61 3 9925 2260
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Program and course information
Key content
Get ahead in the global advertising industry with a specialist degree.
Ranked number five in the world and number one in Australia (Young Guns), this creative advertising program will teach you both business and creative strategy.