In the Bachelor of Communication (Advertising) you will develop knowledge and skills to manage professional relationships in the communication industry between advertising agencies key stakeholders.
You will develop real-world advertising campaigns and receive feedback directly from the industry clients, which include brands such as the Red Cross Blood Service, Miele and Bupa.
Industry-focused work is conducted through lectures, tutorials and studios. You will learn the application of the theory of advertising while understanding the creative elements that help to connect with your audience.
Throughout this degree you'll develop problem-solving and analytical skills and be challenged to seek new and innovative solutions to advertising challenges. Working individually and in teams, you will initiate, plan and produce effective advertising campaigns that generate attention for brands and products and build an emotional bond with consumers. Importantly, you'll also develop the skills and knowledge to critically appraise these activities.
Students are assessed through presentations, group work, folio submission, peer and self-assessment.
All subjects are delivered in English. You will have access online and digital resources. Additional assistance is available from the Learning Centre.
Blended learning options
Courses offered as part of blended learning programs include a meaningful blend of online, on-campus, and workplace based learning tailored to the type of study you undertake. This learning is active, prioritising tasks that involve exploration and development of skills and knowledge through interaction and engagement.
Online aspects provide positive benefits such as flexibility and adaptability using digital activities and materials, while also strengthening the interaction and connection with timetabled and on-campus experiences such as tutorials, practicals, or workshops.