Bachelor of Communication (Public Relations)

Classes are taught in lectures, workshops and tutorials. Staff members have industry experience and are active in PR organisations, ensuring they are up-to-date with the latest global directions.

You will be assessed individually and in groups through presentations and assignments. In your final year, you will undertake an internship at the company of your choice in Australia or globally.

All programs are delivered in English. You will have access online and digital resources through the myRMIT student portal. Additional assistance is available from the RMIT Study and Learning Centre.

This program has been developed in close association with experienced public relations practitioners. Their ongoing commitment as Program Advisory Committee members, staff members and guest lecturers contributes to the program’s reputation.

Year 1

You’ll participate in structured projects based on real-world client scenarios requiring public relations solutions.

Year 2

You’ll complete a project commissioned by an organisation and build complementary workplace skills with the guidance of industry practitioners.

Year 3

You’ll plan and implement a public relations campaign, working on a real project. You will also complete an internship in a supervised placement in a not-for-profit, corporate or government organisation or in a PR consultancy.

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.

PR is now a main focus in many organisations, which has helped to improve its profile in business. Changes in technology have helped the PR process evolve to keep pace in fast-paced environments that need to cut through to fragmented audiences. There is a strong employment rate upon graduation as the program prepares students to problem-solve and construct communication materials effective in all sectors of PR, making our graduates adaptable to the ever-changing business environment.

Public relations graduates work in many areas including:

• corporate communication
• change management
• internal communication
• issues and crisis management
• public affairs and lobbying
• media relations and publicity
• event management
• fundraising and sponsorship
• strategic communication
• brand management.

Many PR graduates also start their own business.

Professional recognition and accreditation

This program is accredited by the Public Relations Institute of Australia (PRIA). Graduates are eligible for the PRIA New Practitioner membership. Students and graduates can also become members of the International Association of Business Communicators (IABC), and other international PR industry associations that recognise reciprocal accreditation with the PRIA.

Students may take study tours, or study abroad with exchange partners including RMIT Vietnam.

Throughout the program, local and overseas professionals appear as guest lecturers.

Part of the program also focuses on international PR and globalisation, looking at different cultures and PR regulations. Skills taught in the program can be applied both in Australia and overseas.

RMIT’s Education Abroad Office (EAO) supports students to undertake an exchange or short term mobility activity with over 165 partner universities worldwide.