Bachelor of Business (Marketing)
Student type:
Quick facts
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Duration
Full-time 3 years, Part-time 6 years -
Location
Melbourne City -
Fees
Next Intake
February, July Duration
Full-time 3 years Location
Melbourne City
Overview
What you will learn
Learn more with core business studies and specialist marketing subjects. You'll examine markets and customers, build strategies, and explore buyer behaviour, brand development, product innovation and digital marketing.
Your career in marketing
Equipped with a degree that is relevant to countless industries, you'll graduate prepared to take on roles in fields like digital marketing, brand management, campaign strategy, and customer analytics.
Details
In this industry-led course, you'll explore multiple different areas of marketing within the context of modern businesses. Explore social change and values through subjects that cover marketing and its place in society, and business ethics across data collection, inclusion and diversity.
You will have the opportunity to directly apply your academic skills to a work context in work-integrated learning subjects, like Digital Business Design and Innovation, Business Analysis and Impact Management, and Business Solutions for Global Enterprises. These subjects may involve interaction and feedback from industry and the community. They are designed to develop your your ability to analyse and manage information and contexts, resolve problems, and communicate effectively.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions and project work. Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Ongoing assessment throughout the semester includes examinations, essays, reports, presentations, group projects, research projects and practical assignments.
As part of your studies, you'll have embedded opportunities for work-connected and industry-relevant subjects, including:
Working in a student team as part of the Fastrack Innovation Program. In this elective subject, you will work with mentors to develop and present a solution to a real problem. This form of fast-prototyping is designed to tap into fresh thinking from RMIT students.
Business Internship electives where you take up a position for one or two days per week for one semester. These positions are normally unpaid and are designed to develop your soft skills and increase your overall employability upon graduation. The placement must be self-sourced.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
Completing a global mobility program can help you to stand out in the job market. You can gain credit points towards your studies while experiencing another culture and teaching style overseas.
Global mobility options available for this course include study tours, student exchange, global paid internships (RIIERP), and the Global Entrepreneurship and Internship Program (GEIP).
We also partner with the Singapore Institute of Management to deliver the degree in Singapore. Find out more about international opportunities in the College of Business and Law.
The degree is structured to allow you to supplement specialised studies in marketing with four subjects to suit your career or personal development goals.
The degree consists of 24 subjects (each 12 credit points) and includes:
- 8 compulsory common business core subjects
- 8 business discipline major subjects
- 8 flexible subjects.
The eight flexible subjects can be selected from two options:
- minor subjects (any discipline, including business)
- Four elective subjects.
Business minors include:
- accounting
- behavioural business
- business analysis
- entrepreneurship
- human resource management
- human resource practice
- information systems
- IS security and risk management
- law
- logistics and supply chain management
- management
- marketing
- flexible business minor.
Other minors can be selected from many disciplines offered across RMIT.
When planning your studies, you are advised to check which elective and minor subjects are offered each year.
Choose a program structure
| Title | Location | Duration | Plan code | CRICOS | ||
|---|---|---|---|---|---|---|
| Bachelor of Business (Marketing) | City Campus |
3 years full-time or part-time equivalent
|
3 years full-time
|
BP252 | 063200D |
Choose a program structure
Program code: BP252
Career
Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.
Recent graduates of this degree are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles covering digital marketing, social media, customer and business analytics, sales, and marketing campaign development. Some alumni include:
- Graduate Management Trainee - L'Oréal
- Digital Product Specialist - Telstra
- Customer Analytics & Social Care - GM Holden
- Location Intelligence Professional - Pitney Bowes
Course accreditation or membership offered by professional bodies signals to employers the quality and relevance of RMIT's courses and opens up career pathways and networks.
Professional bodies accredit or recognise courses as meeting professional and academic standards deemed to be essential for a new graduate entering into that profession. An accredited course will either enable the graduate to enter directly into a professional qualifications program or provide the graduate with exemptions or credit towards a post university professional qualification.
Statutory accreditation
This type of accreditation is where a statutory body must approve a course of study in order for a graduate to practise in that profession.
Membership
Professional bodies or associations are representative organisations of professions that provide membership and other career development support to its members. Many professional bodies offer membership opportunities for students and new graduates with benefits such as career advice, networking within the profession and access to resources not available through the university. The aim of these benefits is to assist with your transition from university into the profession.
Bachelor of Business (Marketing)
Current course accreditations and information about membership and development opportunities for students and graduates.
Australian Marketing Institute (AMI)
Course satisfies the AMI standards that ensures continued professional relevance for marketing graduates. (Accredited for course delivery in Melbourne, Singapore and UPH Indonesia.).
Membership and opportunities
- Students eligible for membership category: Student
- Graduates eligible for membership category: Graduate
- Graduates eligible for 1 year credit towards the 5 year Certified Practising Marketer (CPM) qualification
- Graduates eligible for a letter of reference from AMI for prospective employers
Visit the Australian Marketing Institute website
Australian Market and Social Research Society (AMSRS)
- Students eligible for membership category: Student
- Graduates eligible for membership category: Associate
Visit the Australian Market and Social Research Society website
Admissions
RMIT is committed to providing transparency to the admissions process. In line with this commitment, we provide you with information that will help in making informed choices about your undergraduate study options. Find out more about RMIT’s commitment to admissions transparency.
You must meet the minimum academic entry requirements for this program. Meeting these requirements does not guarantee you entry due to the competitive nature of this program. Overseas qualifications will be assessed for Australian equivalence.
*ATAR refers to the lowest selection rank to which an offer was made (including consideration of any adjustments) for current and recent year 12 applicants.
RMIT’s selection criteria, outlined below according to your highest completed level of education, will provide you with a better understanding of the minimum admissions requirements needed for this program.
Selection criteria
This information is for applicants who are currently undertaking an Australian Year 12 or equivalent or whose highest qualification is a completed secondary education within the last two years (2017, 2018).
Selection criteria
You are required to meet the following minimum academic requirements:
- successful completion of an Australian Year 12 (or equivalent) including units 3 and 4 with a study score of at least 30 in English (EAL) or at least 25 in English other than EAL
You may be eligible for adjustment factors which will be applied to your selection rank. You can find more information under the heading 'Adjustment factors'.
ATAR profile
View the ATAR profile and selection rank from students offered a place into this program wholly or partly on the basis of ATAR in 2020.
This information is for applicants who have completed an accredited award at an Australian Registered Training Organisation.
Selection criteria
You are required to meet the following minimum academic requirements:
- successful completion of any Australian diploma or advanced diploma (or equivalent)
You may satisfy the academic requirements by completing the STAT multiple choice. You can find more information under the heading 'Additional information'.
You may be eligible for adjustment factors which will be applied to your selection rank. You can find more information under the heading 'Adjustment factors'.
This information is for applicants whose highest level of study since leaving secondary education is a higher education program.
Selection criteria
You are required to meet the following minimum academic requirements:
- successful completion of an Australian higher education diploma (or equivalent overseas qualification); or
- successful completion of at least four courses (subjects) at an Australian associate degree (or equivalent) and no double-fail in any required course of the receiving degree; or
- successful completion of at least four courses (subjects) at an Australian undergraduate level (or equivalent) and no double-fail in any required course of the receiving degree; or
- successful completion of two Open Universities Australia higher education units. Scored or graded results are required
You may satisfy the academic requirements by completing the STAT multiple choice. You can find more information under the heading 'Additional information'.
You may be eligible for adjustment factors which will be applied to your selection rank. You can find more information under the heading 'Adjustment factors'.
This information is for applicants who left secondary school more than two years ago and who have not undertaken VET or higher education study since then.
Selection criteria
You are required to meet the following minimum academic requirements:
- successful completion of an Australian Year 12 (or equivalent) more than two years ago, including units 3 and 4 with a study score of at least 30 in English (EAL) or at least 25 in English other than EAL
You may satisfy the academic requirements by completing the STAT multiple choice. You can find more information under the heading 'Additional information'.
Work and life experience does not provide any additional consideration for entry to this program.
You may be eligible for adjustment factors which will be applied to your selection rank. You can find more information under the heading 'Adjustment factors'.
Available only to applicants currently studying Year 12
School Network Access Program (SNAP)
The SNAP access scheme is designed to increase tertiary access and participation of eligible applicants by giving them priority access to RMIT diploma and degree programs to applicants currently studying Year 12 at a SNAP partner school.
Available only to applicants currently studying Year 12 or whose highest qualification is a completed Year 12
Subject adjustments
A study score of 25 in Accounting, Business Management, Economics, Geography, any Information Technology, Legal Studies, any Mathematics or Psychology equals 1 aggregate point per study. A study score of 35 in any English equals 2 aggregate points per study. Overall maximum of 5 points.
Regional adjustments
RMIT automatically allocates adjustment factors to Year 12 applicants from a low socio-economic status area for all certificate IV, diploma, advanced diploma, associate degree and degree level programs that select primarily on ATAR. Low socio-economic status areas are determined by applying the Australian Bureau of Statistics (ABS) Socio-Economic Index for Areas (SEIFA) Index of Education and Occupation.
Available to all applicants
Equity access schemes
Equity access schemes take into account personal information and location, difficult circumstances, disadvantaged financial background and disability or medical condition that may have impacted on an applicant’s most recent academic performance.
Find out more about the eligibility requirements for each Special Entry Access Scheme and RMIT access categories.
If you are applying through VTAC you should apply for the Special Entry Access Scheme.
If you are applying directly to RMIT you should apply for RMIT Access. The system will prompt you to do this during your application.
Elite Athlete Program
The RMIT Elite Athlete Program supports eligible elite and emerging athletes to achieve sporting and academic excellence, allowing students to balance the demands of both their studies and their athletic responsibilities.
Aboriginal and Torres Strait Islander peoples
The Indigenous Access Program supports you through an informal interview process where you will receive support from the Ngarara Willim Centre. Additional consideration will be given if you have relevant life, work, education or training experience.
Special Tertiary Admissions Test (STAT)
If you are applying to RMIT as an applicant with vocational education training, higher education study or work or life experience, you may sit the STAT multiple choice if you:
- are 19 years of age or over as of 1 January in the year in which you will start your studies and
- have not been enrolled in secondary studies for at least two years and
- have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program
The STAT overall score will be competitively ranked for selection.
STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English and Year 11 Mathematics prerequisites. You must meet all other program prerequisites or equivalents.
Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.
You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 65% (check calculator below).
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.
Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.
If you don't meet the entry requirements, there may be other RMIT programs you are eligible for that can lead you to your preferred program. Explore your pathway options.
To study this program you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at RMIT English Worldwide.
Pathways
This course offers pathway options, including a packaged pathway with the Diploma of Business.
If you don’t meet the entry requirements, a formal pathway might be your way in.
Undertaking a certificate, diploma, advanced diploma or associate degree can help you meet the entry requirements for your preferred course. These qualifications often provide credit, reducing the duration of your bachelor degree and helping you get the degree you want.
Use our Pathways finder or contact Study@RMIT for more information.
Credit and recognition of prior learning
Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience. Find out if you might be eligible.
When you successfully complete this program you may be eligible for entry into the Bachelor of Business (Honours).
Alternatively, you may be eligible for entry into other RMIT honours or other postgraduate programs.
Fees
2020 indicative fees
In 2020, the annual student contribution amount (tuition fee) you will pay for a standard year of full-time study is between AU$6,684 to AU$11,155*.
Additional expenses
- Student services and amenities fee (SSAF): AU$308 maximum fee for 2020.
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.
Fees are adjusted on an annual basis and these fees should only be used as a guide.
Defer your payment
You may be eligible to apply for a HECS-HELP loan, which can be used to defer payment of up to the full amount of your student contribution fees. You may also be eligible to apply to defer payment of your SSAF through the SA-HELP loan scheme.
Learn more about fees for undergraduate study.
All undergraduate and honours degrees have Commonwealth supported places (CSP) available. In 2020, the annual student contribution amount (tuition fee) you will pay for a standard year of full-time study is between AU$6,684 to AU$11,155.
In a CSP, your tuition fees are subsidised by the Australian Government. Your share of the fee (student contribution) is set each year by the Australian Government and is determined by the discipline areas (bands) of the courses in which you enrol, not the overall program.
How much can I expect to pay for my Commonwealth supported place?
Courses (subjects) fall into one of three bands. The band determines the student contribution amount for the course.
Amounts listed in the table below are based on a standard, full-time study load (96 credit points per year) with all courses in the same band. A proportionate fee applies for more or less than the full-time study load or for enrolment in courses (subjects) from a combination of bands.
You can learn how to calculate your exact tuition fees for units from different bands at fees for Commonwealth supported students.
Maximum student contribution amount for Commonwealth supported places in 2020
Student contribution band by course (subject) |
Maximum annual student contribution amount in 2020 |
Band 1: humanities, behavioural science, social studies, clinical psychology, foreign languages, visual and performing arts, education, nursing |
$6,684 per standard year $835 per standard (12 credit point) course |
Band 2: mathematics, statistics, computing, built environment, other health, allied health, science, engineering, surveying, agriculture |
$9,527 per standard year |
|
$11,155 per standard year |
HECS-HELP Loans
The Australian Government provides financial assistance via the HECS-HELP loan scheme, which allows eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) to defer payment of up to the full amount of their student contribution.
SA-HELP Loans
You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.
How does a HELP loan work?
If your HECS-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to the full amount of your fees. This amount will become part of your accumulated HELP debt.
You will only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2020 is $308.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
The annual tuition fee for 2020 is AU$34,560.
The total indicative tuition fee for 2020 commencement is AU$109,440.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.