Bachelor of Business (Marketing)

Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.

RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions and project work.

Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.

Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.

Find out more about student computing at RMIT.

Ongoing assessment throughout the semester includes examinations, essays, reports, oral presentations, group projects, research projects and practical assignments.

You will have the chance to demonstrate what you have learned in class or through interaction with industry by:

• pitching to clients
• participating in simulations
• working with companies on real problems
• addressing real marketing issues presented in case studies
• completing workplace projects according to specifications and timeframes.

Our work-integrated learning courses like Digital Marketing and Product Innovation and Management allow you to apply your academic skills to a real or simulated work environment and may involve interaction and feedback from industry, the community, clients and/or practitioners.

Other work-connected and industry-relevant options include:

• Working in a student team as part of the Fastrack Innovation Program. In this elective course you will work with mentors to develop and present a solution to a real problem.  This form of fast-prototyping is designed to tap into fresh thinking from RMIT students.

• Business Internship electives where you take up a position for one or two days per week for one semester. These positions are normally unpaid and are designed to develop your soft skills and increase your overall employability upon graduation. The placement must be self-sourced.
  

Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. The Board creates a strategic bridge between the latest in technology and design thinking and business.

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.

Employment for advertising and marketing professionals is expected to grow by 15.5%, or more than 8500 new jobs, over the next five years.

_{Source: Australian Government Department of Employment, Occupational Employment Projections, Australian Jobs 2016.}

Businesses are increasingly demanding a new set of marketing skills as they move from traditional to digital marketing strategies. RMIT’s commitment to offering a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.

Recent RMIT marketing degree graduates are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing in roles covering:

• digital marketing
• social media
• customer and business analytics
• sales and marketing campaign development.

Professional recognition and accreditation

The Bachelor of Business (Marketing) is an AMI Accredited Course. 

Membership

Students and graduates of the program are eligible to apply for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society.

Membership can offer a variety of resources to assist with your future career development.

Completing a global mobility program can help you to stand out in the job market.

In most cases you can gain credit points towards your studies while experiencing another culture and teaching style overseas.

Global mobility options available for this program include:

• Study tours
• First Year Study Tour
• Student exchange
  
• RMIT International Industry Experience and Research Program (RIIERP)
  
• Global Entrepreneurship and Internship Program (GEIP).
  

We also partner with the Singapore Institute of Management to deliver the program in Singapore.

Find out more about international opportunities in the College of Business.