Bachelor of Business (Marketing)
DurationFull-time 3 years, Part-time 6 years
Gain the skills to critically examine markets and customers and develop effective marketing strategies by exploring buyer behaviour, brand management, product innovation and digital marketing.
RMIT’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand in core and elective marketing courses, by examining case studies, and through opportunities to work in industry or on real industry-based projects. The three-year program combines core business studies with specialist marketing courses and the option to choose additional sequences of study, including advanced specialisations in marketing, or courses in other business or related disciplines.
Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions and project work.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes examinations, essays, reports, presentations, group projects, research projects and practical assignments.
You will have the opportunity to directly apply your academic skills to a work context in work-integrated learning courses like Digital Business Design and Innovation, Business Analysis and Impact Management, and Business Solutions for Global Enterprises. These courses may involve interaction and feedback from industry, the community, clients and/or practitioners. They are designed to develop your work-ready capabilities and your ability to analyse and manage information and contexts, resolve problems and communicate effectively in your future business career.
Other work-connected and industry-relevant options include:
Working in a student team as part of the Fastrack Innovation Program. In this elective course you will work with mentors to develop and present a solution to a real problem. This form of fast-prototyping is designed to tap into fresh thinking from RMIT students.
Business Internship electives where you take up a position for one or two days per week for one semester. These positions are normally unpaid and are designed to develop your soft skills and increase your overall employability upon graduation. The placement must be self-sourced.
Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. The Board creates a strategic bridge between the latest in technology and design thinking and business.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
Completing a global mobility program can help you to stand out in the job market.
In most cases you can gain credit points towards your studies while experiencing another culture and teaching style overseas.
Global mobility options available for this program include:
- Study tours
- First Year Study Tour
- Student exchange
- RMIT International Industry Experience and Research Program (RIIERP)
- Global Entrepreneurship and Internship Program (GEIP).
We also partner with the Singapore Institute of Management to deliver the program in Singapore.
Find out more about international opportunities in the College of Business.
The program is structured to allow you to supplement specialised studies in marketing with four courses to suit your career or personal development goals.
The program consists of 24 courses (each 12 credit points) and includes:
- 8 compulsory common business core courses
- 12 business discipline major courses
- 4 flexible courses.
The 4 flexible courses can be selected from 2 options:
- minor courses (any discipline, including business)
- 4 electives.
Business minors can be selected from:
- behavioural business
- business analysis
- human resource management
- human resource practice
- information systems
- IS security and risk management
- logistics and supply chain management
- flexible business minor.
Other minors (PDF 201KB 14p) can be selected from many disciplines offered across RMIT.
When planning your studies, you are advised to check which elective and minor courses are offered each year.
If you choose electives as your flexible courses, you may wish to consider business internship electives, global experience options such as internships or study tours, or BUSM4599 Business Skills for Start Ups, a course designed for students interested in starting up their own business, covering the stages from concept through to launch.
Choose a program structure
|Bachelor of Business (Marketing)||City Campus||
3 years full-time or part-time equivalent
3 years full-time
Choose a program structure
Program code: BP252
Employment for advertising and marketing professionals is expected to grow by 15.5%, or more than 8500 new jobs, over the next five years.
Source: Australian Government Department of Employment, Occupational Employment Projections, Australian Jobs 2016.
Businesses are increasingly demanding a new set of marketing skills as they move from traditional to digital marketing strategies. RMIT’s commitment to offering a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.
Recent RMIT marketing degree graduates are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing in roles covering:
- digital marketing
- social media
- customer and business analytics
- sales and marketing campaign development.
The Bachelor of Business (Marketing) is an AMI Accredited Course.
Students and graduates are eligible for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society.
For further details about accreditation and information about membership and opportunities for students and graduates, please visit our accreditation and membership page.
*ATAR refers to the lowest selection rank to which an offer was made (including consideration of any adjustments) for current and recent year 12 applicants.
RMIT is committed to providing transparency to the admissions process. In line with this commitment, we provide you with information that will help in making informed choices about your undergraduate study options.
RMIT admits students from a range of educational pathways, including Year 12 results, previous higher education or vocational education study, work experience, and for some programs - interviews, auditions or portfolios.
Gain a better understanding of the Admission criteria for this program by viewing RMIT’s Admission information.
The highest level of education you have previously completed will determine which category applies to you.
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., ATAR or GPA (including any adjustments).
Applicants with recent secondary education (current or within the past two years)
Successful completion of an Australian Year 12 senior secondary certificate of education or equivalent in 2016, 2017 or 2018. If applicable, this includes equity access schemes and any other adjustment factors.
School Network Access Program (SNAP)
The SNAP access scheme is designed to increase tertiary access and participation of eligible students from SNAP partner schools.
Applicants with Vocational Education and Training study
Successful completion of any Australian Diploma or Advanced Diploma (or equivalent overseas qualification).
Applicants with Higher Education study
- Successful completion of an Australian Higher Education Diploma (or equivalent overseas qualification); or
- Successful completion of the equivalent of 1 semester of full-time study^ of an Australian Associate Degree with a credit average and no double-fail in any required course of the receiving degree; or
- Successful completion of two Open Universities Australia higher education units. Scored or graded results are required.
3 year RMIT Bachelor of Business degree students (internal applicants only):
Successful completion of the equivalent of 1 semester of full-time study^ and no double-fail in any required course of the receiving degree.
All other 3 year bachelor degree students:
Successful completion of the equivalent of 1 semester of full-time study^ of any Australian Bachelor Degree with a cumulative GPA of 1.0 out of 4.0 / 50% Weighted Average Mark (WAM); and no double-fail in any required course of the receiving degree.
4 year bachelor degree students:
Successful completion of the equivalent of 1 semester of full-time study^ of any Australian Bachelor Degree and no double-fail in any required course of the receiving degree.
^ One semester of full-time study relates to a block of study: 4 out of 4 or 3 out of 3 courses within a semester.
Applicants with Work and Life Experience
This course uses the entire academic record as part of its selection considerations.
You must sit the Special Tertiary Admissions Test (STAT) Multiple Choice if:
- You have no prior Year 12, VET qualifications, HE results or relevant work experience that meet the minimum entry requirements for the program; and
- You are 19 years of age or over (as of 1 Jan 2019) and have not enrolled in secondary studies for at least two years.
Aboriginal and Torres Strait Islander peoples
The Indigenous Access Program will support your application into RMIT programs through an informal interview process with support from the Ngarara Willim Centre.
Elite Athlete Program
The RMIT Elite Athlete Program (REAP) supports elite athlete and emerging athletes to achieve sporting and academic excellence.
You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 65% (check calculator below).
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.
Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.
If you don't meet the entry requirements, there may be other RMIT programs you are eligible for that can lead you to your preferred program. Explore your pathway options.
To study this program you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Paper Based Test): minimum score of 580 (TWE 4.5)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an Advanced Plus Certificate at RMIT English Worldwide.
In 2019, the annual student contribution amount (tuition fee) you will pay for a standard year of full-time study is between AU$6,566 to AU$10,958*.
* Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.
Student services and amenities fee (SSAF): AU$303 maximum fee for 2019.
Other items related to your program, including field trips, textbooks and equipment.
Fees are adjusted on an annual basis and these fees should only be used as a guide.
Learn more about fees for undergraduate study.
Defer your payment
You may be eligible to apply for a HECS-HELP loan, which can be used to defer payment of up to the full amount of your student contribution fees. You may also be eligible to apply to defer payment of your SSAF through the SA-HELP loan scheme.
All undergraduate and honours degrees have Commonwealth supported places (CSP) available. In 2019, the annual student contribution amount (tuition fee) you will pay for a standard year of full-time study is between AU$6,566 to AU$10,958.
In a CSP, your tuition fees are subsidised by the Australian Government. Your share of the fee (student contribution) is set each year by the Australian Government and is determined by the discipline areas (bands) of the courses in which you enrol, not the overall program.
How much can I expect to pay for my Commonwealth supported place?
Courses (subjects) fall into one of three bands. The band determines the student contribution amount for the course.
Amounts listed in the table below are based on a standard, full-time study load (96 credit points per year) with all courses in the same band. A proportionate fee applies for more or less than the full-time study load or for enrolment in courses (subjects) from a combination of bands.
You can learn how to calculate your exact tuition fees for units from different bands at fees for Commonwealth supported students.
Maximum student contribution amount for Commonwealth supported places in 2019
Student contribution band by course (subject)
Maximum annual student contribution amount in 2019
Band 1: humanities, behavioural science, social studies, clinical psychology, foreign languages, visual and performing arts, education, nursing
$6,566 per standard year
Band 2: mathematics, statistics, computing, built environment, other health, allied health, science, engineering, surveying, agriculture
$9,359 per standard year
$10,958 per standard year
The Australian Government provides financial assistance via the HECS-HELP loan scheme, which allows eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) to defer payment of up to the full amount of their student contribution.
You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.
How does a HELP loan work?
If your HECS-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to the full amount of your fees. This amount will become part of your accumulated HELP debt.
You will only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2019 is $303.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living ;in Melbourne.