Acquire industry-relevant creative and strategic skills while gaining an understanding of advertising in the broader context of communication and marketing practice. Learn about advertising’s pivotal role in driving brand awareness, influencing consumer perceptions and achieving business objectives.
Approaches to Popular Culture
Examine different pop culture environments, social trends and histories from celebrity, screen and music culture to new and old forms of technology.
Asian Media and Culture
Asia’s diverse cultures, politics, and societies are among the world’s most vibrant, dynamic and complex. Deepen your understanding of the rise of Asia, the impact of digital media on mobility and popular culture, and the interrelation of gender and social change.
Business and Technology
Digital technology is completely changing the world of business. Learn how by studying topics such as cybersecurity, fintech, and managing in digital contexts.
Cinema Studies uses films as a lens to illuminate history, culture, contemporary society, technology, and the medium itself. Students develop essential skills in audio-visual analysis and critical thinking, arriving at understandings of cinema texts and cultures in a global context.
Contemporary Politics and Communication
Investigate big questions – decarbonising economies, audience democracy, turmoil in political journalism, making publics for social change, the housing crisis and the Voice, automation and how we govern ourselves at work – while staying focussed on the communication angle.
Create engaging content, collect and analyse data, develop digital and social media skills, and understand the rapidly changing digital media landscape. Prepare yourself for a variety of communication roles with the flexibility to work in any industry sector.
Discover the ideas and strategies of some of Australia’s new and established entrepreneurs. Gain the confidence and entrepreneurial skills to launch and manage exciting business ventures.
Understandings of gender, sex and sexuality are central to contemporary life, and more complex and contested than ever. Develop language and contexts for reading and analysing our world in your professional, political and everyday lives.
Introduces practical journalism skills required for a contemporary or allied journalism career. Using RMIT’s world-class facilities, address practical and theoretical aspects of journalism, including reporting and writing, ethics, law, podcasting and photography.
Explore and examine the ways language and imagination combine to create exemplary literary works reflecting real-world concerns – from short stories to novels, poems, plays, and film, to non-fiction, lyric and critical essays.
Become prepared to take on roles in fields like digital marketing, brand management, campaign strategy and customer analytics.
Blends practical skills with creativity so you can build the knowledge needed to work across film, television, radio, social and digital media. You will produce innovative and compelling content across a wide range of existing and emerging media platforms.
Learn from practising photographers, artists and leading academics in purpose-built studios using modern photographic equipment and specialist software.
Prepare for the fast-evolving landscape of corporate, government, non-profit, and consulting sectors. Public relations is for enquiring minds – develop expertise in strengthening relationships, boosting reputation, and adeptly conveying organisational messages to diverse audiences.