Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
Gain the skills to critically examine markets and customers and develop effective marketing strategies by exploring buyer behaviour, brand management, product innovation and digital marketing.
RMIT’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand in core and elective marketing courses, by examining case studies, and through opportunities to work in industry or on real industry-based projects.
In this four-year degree, you will build on your classroom learning through a compulsory industry placement undertaken in third year. You can also choose additional sequences of study, including advanced specialisations in marketing, or courses in other business or related disciplines.
Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions and project work.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes examinations, essays, reports, oral presentations, group projects, research projects and practical assignments.
In third year you will undertake a compulsory eight to 12-month supervised work placement in industry through the Cooperative Education Program. By being immersed in full-time work in your field of study you can apply the knowledge you’ve gained at university to a real workplace, deepen or broaden your knowledge of your discipline, industry and the organisation, and be introduced to real world performance and workplace expectations.
You are responsible for finding your own placement, however job search assistance is available. If you are unable to secure a placement you can transfer to a related three-year business degree.
In addition you will undertake specialist marketing work-integrated learning courses like Digital Marketing and Product Innovation and Management allow you to apply your academic skills to a real or simulated work environment and may involve interaction and feedback from industry, the community, clients and/or practitioners. These courses are designed to develop your work-ready capabilities and your ability to analyse and manage information and contexts, resolve problems and communicate effectively in your future business career.
Industry experts provide guest lectures to expose you to current marketing practice and the use of sessional lecturers will allow you to engage with industry practitioners.
Underlining RMIT’s reputation as a university of technology, design and enterprise, other work-connected and industry-relevant experiences available to you include:
- working in a student team as part of the Fastrack Innovation Program. In this elective course you will work with mentors to develop and present a solution to a real problem using fast-prototyping techniques
- participating in industry competitions such as the L’Oréal Brandstorm Competition. In 2017 L’Oréal transformed the brand challenge into a talent and project incubator for students to help make their winning proposals become a reality
- attending our annual marketing careers event which builds employability skills and knowledge and provides a chance for current students to network with industry professionals.
Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. The Board creates a strategic bridge between the latest in technology and design thinking and business.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
Businesses are increasingly demanding a new set of marketing skills as they move from traditional to digital marketing strategies. RMIT’s commitment to offering a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.
Recent RMIT marketing degree graduates are working in the following roles in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing:
- digital marketing
- social media
- customer and business analytics
- sales and marketing campaign development.
Professional recognition and accreditation
The Bachelor of Business (Marketing) (Applied) is an AMI Accredited Course. Accreditation of a program of study by a professional body is an independent endorsement of the quality of the program.
Students and graduates of the program are eligible to apply for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society. Membership can provide you with pathways into post-university qualifications and access to professional networks valuable to your career development.
Completing a global mobility program can help you to stand out in the job market.
In most cases you can gain credit points towards your studies while experiencing another culture and teaching style overseas.
Global mobility options available for this program include:
- Study tours
- First Year Study Tour
- Student exchange
- RMIT International Industry Experience and Research Program (RIIERP)
- Global Entrepreneurship and Internship Program (GEIP).
Find out more about international opportunities in the College of Business.
Program and course information
|How to apply|